FohBoh is a powerful social media tool. If you give it time and put in some steady effort, it will begin to accelerate your networking efforts, establish your voice as a social media participant, and expand your knowledge of the restaurant industry. By engaging with the community, planting seeds, nurturing your connections, and contributing content, you will begin to see results.

It's all about committing yourself to a routine. We've introduced a series of movements or actions you can take in under five minutes to attract other members to your profile. Once you begin to establish connections and a voice on FohBoh, other members will engage with you and give you valuable feedback on whatever content you share.

Whatever you do, don't just sign up for FohBoh and expect the action to come to you. In order to extract the greatest value from social networking, you have to actually put in some sweat equity. So, roll up your sleeves and tighten your belt. It's time to demonstrate a few FohBoh moves.





Minute 1: Check Your Profile This is your hub, your center of gravity on FohBoh. Make sure that it reflects who you are and why you're here. Include an image of yourself, or your business logo. Be sure to include links to your various online accounts, and information about your role in this industry. Check your wall to see if anyone's left a comment. Basically, take a couple minutes to straighten your tie before you head out into the community.


Example: Within minutes of joining FohBoh, Andrew Baber was connected to Luc Chamberland. A community member made an introduction based on their shared business interests and location. Keep an eye out for members who you think would make a good match. You will score big points with the community if you are able to make an introduction that leads to further business or referrals.



Minute 2: Observe the Community This is the fun part. Glance at the activity feed, look for blog posts, discussion topics, or group activity that interest you. There will almost always be something, especially if a certain topic has gone viral on the community.

Example: Chef Paul Green recently wrote a blog post called Gloves VS. Bare Hands that sparked a lively discussion about hand-washing protocol. There were members representing all areas of the restaurant responding to his post, providing a well-balanced thread with plenty of great ideas.



Minute 3: Leave A Comment In many cases, someone will publish a blog on FohBoh that is well-written and thoughtful. However, it's the comments left by other members that really begin to engage the community on a deeper level. This is where the magic of social media really takes wing, when a number of members with various backgrounds and levels of experience simultaneously focus their individual perspectives on a particular post, creating a thread of commentary that is often more insightful and useful than the original post.

Example: Zachary Adam Cohen has contributed a number of posts recently, all relating to his experiences as a social media consultant in NYC. He is a prolific writer, with thousands of Twitter followers and a huge Facebook network, as well. Whenever he posts on FohBoh, the response is fantastic, stirring the pot and provoking thoughtful conversation.



Minute 4: Connect With Someone Look through the new members and pick out a couple that interest you. Welcome them to the community, and offer to make and introduction on their behalf. Invite people to join a group or comment on your blog posts. Be social! Do whatever feels natural, but for heaven's sake, don't just sit there waiting for people to come to you. It doesn't work that way.

Example: Paul Paz is a FohBoh veteran. He makes a point of personally introducing himself to new members, and comments on people's profile pages and blog posts. If this were a party, Paul would be the guy working the room, shaking as many hands as possible, engaging people and making them feel welcome.



Minute 5: Write Something The best way to position yourself as a thought leader on FohBoh is to publish a blog post. Most serious social media users are creating content and syndicating it all over the Web. If you are new to this realm, do not fret. Writing can be a very intimidating process, however, the sooner you master the art of the written word, the better your experience on social networking sites will be. Start small. Be clear. Come from the heart.

Example: Marcus Guiliano is a new member and a prolific blogger and vlogger, as well. He has submitted a number of blogs that speak directly to his interest in ecologically sustainable restaurant operations and healthy, organic cuisine. His posts are focused on his area of expertise, and within just a few short weeks on FohBoh, he is already demonstrating that he is a leader and expert in his field.

Views: 3

Tags: 2010, FOHcus, FohBoh, community, leadership, social networking for restaurants

Comment

You need to be a member of FohBoh to add comments!

Join FohBoh


Non-Operator
Comment by FohBoh on March 24, 2010 at 4:28pm
Thanks, Paul, for your consistent effort and presence on FohBoh. Always a delight to read your comments.

Non-Operator
Comment by Paul Paz on March 7, 2010 at 12:30am
Hey FohBoh...

Thanks for the mention!

This group has been such a rewardng experience. I've connected to "super-peers" (Michael Biesmeyer).

I've learned much from Rod Guinn. (Who would have thought that a waiter and financial entrepreneur would have something in common!)

Chef Paul Green has shown me a passionate and caring side of runnng a restaruant operation!

Amanda Hite... Webster uses her photo with their definition of "COOL, HIP, PROGRESSIVE"!

Andy Swingley... my role model for relentless quality and service insight.

Jeffrey Kingman... social media crazie... a truly social person who urgently seeks others to share his passion for soncila media technology and strategies with restaurant people.

Bill Baumgartner... always reminds us of the humaness of hospitality!

So to each FohBoh member... the rest of us are just waiting to hear you speak! Share your story... ask your question... engage and be social in this media!

"Working the room"... like the waiter I am! :-)

Paul

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service