Voice of the Restaurant Industry
Social Technology
Tasti D-Lite has launched what could be called "Eat & Tweet".
“A lot of folks in the business world still don’t yet quite understand social-media ROI [return on investment],” Amos said. “You can measure every initiative you have. Tasti D-Lite can collect all this data and analyze how we allocate our resources to social media as part of our marketing efforts. You can quantify this social-media data with sales figures, plus you can track changes over time. It’s really sophisticated for such a consumer-driven effort.”
The really interesting part of this is the measurable ROI, an issue that has been seen as elusive.
“A lot of folks in the business world still don’t yet quite understand social-media ROI [return on investment],” Amos said. “You can measure every initiative you have. Tasti D-Lite can collect all this data and analyze how we allocate our resources to social media as part of our marketing efforts. You can quantify this social-media data with sales figures, plus you can track changes over time. It’s really sophisticated for such a consumer-driven effort.”
The really interesting part of this is the measurable ROI, an issue that has been seen as elusive.
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