Tasti D-Lite has launched what could be called "Eat & Tweet".
“A lot of folks in the business world still don’t yet quite understand social-media ROI [return on investment],” Amos said. “You can measure every initiative you have. Tasti D-Lite can collect all this data and analyze how we allocate our resources to social media as part of our marketing efforts. You can quantify this social-media data with sales figures, plus you can track changes over time. It’s really sophisticated for such a consumer-driven effort.
The really interesting part of this is the measurable ROI
, an issue that has been seen as elusive.