Would you believe me if I told you that the color of the light bulbs in your bar would affect the spending habits of your customers? Well, according to this story
, it’s well and truly the case.
A glass of red wine tastes better when consumed under blue or red ambient lighting, according to German psychologists who’ve found that consumers’ brains can be fooled into believing their glass of alcohol is of higher quality and more expensive than it actually is when consumed under these conditions.
I knew that red lights had certain effects in Amsterdam, but it’s the first time I realized they could affect bar sales too! Get your red lights out, just don’t put them over your front door or window!