It's no secret that restaurant email marketing is a great way to connect with your most loyal customers, and ensure that they return. But one thing I often hear is "I don't have TIME to run an email campaign!" And, sure, to run a campaign that is attractive to your customers, you'll have to set aside time to create powerful content and build eye-catching emails.
But what about gathering your customer's email addresses? Do you have a stack of comment cards gathering dust in a pantry somewhere, waiting for that magical day when you have time to input them all into a spreadsheet? (Or when you have a couple extra dollars to pay someone else to do it?)
A fabulously easy way to collect the email addresses of your customers is to set up a simple Google Doc Form, and post a link on your web site. Once you sign into your Gmail account, just select "Documents," then "Create New." You are able to choose an easy-to-build form. Once you are finished, you are provided with a link that you can post on your restaurant's website. Customers can click on this link and sign up for your mailing list, and information is inputted automatically into a Google Docs spreadsheet. No more (well, less) tiresome data entry!
A great example of a restaurant using a Google Doc Form is Pok Pok
in Portland. Scroll down a little on the mail page, and you see a link to "Join Our Email List" that connects directly to a Google Doc Form.
Now, if Google could just invent a way to easy input those comment cards...