Sorry gang, the battery on my Flip died at the end!
What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"
I knew I'd dig Crush it because I'm a big Gary V fan. What I underestimated was the impact reading it would have on my team.
The book inspires you to relentlessly chase your passion, to be authentic and to leverage social media to build your brand.
One of the best money shots in the entire book:
Chapter 9 "The Greatest Marketing Strategy In The World"
Many companies are trying to understand how to leverage social networks to market their brand. We get asked 50 times a day how do you get a Return On Investment in this social media. The answer is simple, make a Real Online Investment in demonstrating to your costumer that you care.
How do you do that?
Show them they are worth your time by investing it in getting to know them.
Be curious and ask questions about who they are and what's important to then.
Go out of your way to GIVE first to them.
Be eager to find a way to add value to that moment of their life.
Most importantly when they reward you with their attention make sure they know you appreciate it.
What will you get earn in return?
Loyal fans who will tell and spread your story.
That is the ROI.
Who do you think does a good job at this?
What brands do you think set the example?
Taco Bell will test a new fast-casual concept called U.S. Taco Co. -More-
Avocados From Mexico: All New Recipe Brochure Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!
Hurricane Grill & Wings, a restaurant franchise known for its never-frozen jumbo wings and more than 35 signature flavors, announced today the signing of five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations in early 2014, with plans for a total of 14 new units by the end of the year.
Dunkin' Donuts announced today the signing of multi-unit store development agreements with two new franchise groups to develop 20 new restaurants in South Orange County and the San Fernando Valley area over the next several years.
Togo's Eateries, Inc. announced it has signed franchise agreements to develop five restaurants in Eastern Idaho and eight locations in Salt Lake City, Utah. In 2014, the brand will also mark its entry into Colorado, Idaho, and Utah with restaurant openings planned over the next few months.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
"The computer is an incredibly powerful means of creative expression," says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.
Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.
Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.
At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?