Sorry gang, the battery on my Flip died at the end!
What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"
I knew I'd dig Crush it because I'm a big Gary V fan. What I underestimated was the impact reading it would have on my team.
The book inspires you to relentlessly chase your passion, to be authentic and to leverage social media to build your brand.
One of the best money shots in the entire book:
Chapter 9 "The Greatest Marketing Strategy In The World"
Many companies are trying to understand how to leverage social networks to market their brand. We get asked 50 times a day how do you get a Return On Investment in this social media. The answer is simple, make a Real Online Investment in demonstrating to your costumer that you care.
How do you do that?
Show them they are worth your time by investing it in getting to know them.
Be curious and ask questions about who they are and what's important to then.
Go out of your way to GIVE first to them.
Be eager to find a way to add value to that moment of their life.
Most importantly when they reward you with their attention make sure they know you appreciate it.
What will you get earn in return?
Loyal fans who will tell and spread your story.
That is the ROI.
Who do you think does a good job at this?
What brands do you think set the example?
The number of shares to be offered and the price range for the proposed offering have not yet been determined. Zoës Kitchen has applied to list its common stock on the New York Stock Exchange under the ticker symbol ZOES.
The voluntary program, which provides a growing selection of healthful children’s menu choices in every state, now counts more than 145 restaurant brands as participants, including new national companies Cosi, Jamba Juice and Rainforest Café, as well as Ovation Brands’ Country Buffet, HomeTown Buffet and Old Country Buffet, among other regional chains and independent restaurants.
This store will be the first of four to be operated by Starbucks across Disney properties in the United States and will serve as a destination for guests looking to relax and recharge as part of their visit.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
While working with kids who have trouble speaking, Ajit Narayanan sketched out a way to think about language in pictures, to relate words and concepts in "maps." The idea now powers an app that helps nonverbal people communicate, and the big idea behind it, a language concept called FreeSpeech, has exciting potential.
Perhaps you’ve punched out a paper doll or folded an origami swan? TED Fellow Manu Prakash and his team have created a microscope made of paper that's just as easy to fold and use. A sparkling demo that shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment.
Vending machines generally offer up sodas, candy bars and chips. Not so for the one created by TED Fellow Gabe Barcia-Colombo. This artist has dreamed up a DNA Vending Machine, which dispenses extracted human DNA, packaged in a vial along with a collectible photo of the person who gave it. It’s charming and quirky, but points out larger ethical issues that will arise as access to biotechnology increases.
Privacy researcher Christopher Soghoian sees the landscape of government surveillance shifting beneath our feet, as an industry grows to support monitoring programs. Through private companies, he says, governments are buying technology with the capacity to break into computers, steal documents and monitor activity — without detection. This TED Fellow gives an unsettling look at what's to come.