Posted by Rod Brant on September 28, 2009 at 6:18am
About 1/2 of all restaurants have a birthday rewards program for existing customers...you know..."tell us your birthday and we'll send you a coupon" kind of thing.Unfortunately, most restaurateurs don't realize that birthdays are a great (mostly untapped) way to reach customers who have never been to their restaurant.In fact, birthdays are the most celebrated holiday on the planet, and almost 70% of Americans go out to eat at a restaurant to celebrate!Here's how to take advantage of this:1. Find a list of people who are having birthdays next month in your community (Google "buy birthday lists" for options),2. Remove the names from the list of your current customers,3. Write a letter about your restaurant and offering a gift to "come in and try",4. Send the letters out to the list (minus the current customers)!It's really that easy (and really that hard).We've been doing this for restaurants all across the nation (400+) and have seen response beyond all expectations.