Let’s say you discovered that Panera was hiring an HR manager and you wanted the gig. You know you're qualified, but you also know they’ve had about 500 applications submitted for the position. You have to come up with a way to stand out. The best answer is to have someone inside the organization recommend you to the hiring decision maker. But, let’s say you know someone who works for Panera. Here is an example of how you can use Linkedin to let your network work for you.
Go to Linkedin’s Company Search and search Panera Bread. As you can see here, it pulls up a company profile which includes all of their employees on Linkedin.
As you browse through each employee, Linkedin will show you how many “shared connections” you have with that employee. If you click on "shared connections," you’ll find out who those connections are. Now, it’s time to get on the phone. Call your connection that knows the Panera employee, ask them how they know the person and whether or not they would be willing to give you are referral and put you in contact with them.
This is just one of many ways that you can use Social Technology to leverage your network. What are some ways that you are using Social Technology for your career?