SHOULD I INVEST TIME INTO SOCIAL MEDIA?Having a twitter account, facebook page, linkedin profile, YouTube video or other social media assets without a strategy is a bad idea.As an owner of a restaurant, or really any business you have to understand why you would invest time and in some cases money into a campaign, site, or service before jumping into.A MOTHER'S WISDOMAs my mother always said..."If Bobby jumped off the bridge would you jump?" When I was younger I probably would have said yes. LOL. (Lots of Laughs) Now that I am a bit older and a tad wiser the answer would be:" Yes mom I would jump off the bridge with Bobby, if it made sense, it's safe, beneficial and help me achieve my goals. ;-)STRATEGYStrategy is important. In the following presentation I have outlined a Strategy I use for making decisions I call it A STAR.A stands for AssessAssess where you are today, where you want to be tomorrow.S stands for StrategyDefine the strategy on-line and offline.T stands for Tactics Select tactics that will work for you and you're comfortable with whether you do them yourself or hire people to do them for you.A stands for ActionTake action. If you do everything above and fail to take action you have already failed. (i.e. set up a twitter account and never twitter.)R stands for Results Define what you hope to gain as results and measure against it. (i.e. use coupon codes on twitter to get five new customers, promote my new menu of facebook and get five comments and increase traffic to my website by 100 visits a week.)Enjoy the presentation and let me know if you have any questions. I look forward to your comments.