I opened my door this morning automatically to see if the paper was there and it was! It came as a surprise because I'd had a big go-around with The New York Times recently about their newest rate increase which I felt was too much. I've had two 'promotional' rates in more than 25 years of being a subscriber and felt I deserved better. I called to cancel and hung up. They called me back - surprise - they want their subscribers to stay and renew!
So we haggled a bit and I agreed to keep my Sunday paper coming. That being said, I forgot that the subscription is apparently paid through July so yesterday when it was not there, I went online and read it there. What a shock! I actually enjoyed reading it online almost more than as a hard copy. I won't be sorry when the subscription weekdays runs out. The web paper is, in some ways, an even more enjoyable experience.
Like restaurants (and many other businesses), newspapers are having a hard time in this economy. The Times was the only paper I still got. I gave up on the rest - too much too read after a day in front of a computer screen. So now I have my print Times through July and was actually glad to see it back. I kind of missed it after all these years, even for a day, and even though I actually enjoyed the online experience a lot.
How is this like restaurants? Restaurants too, are remaking the customer experience. Here in the Northeast we've seen many prix fixe meals, very reasonable - $30 to $35 for three courses. We're seeing concepts at the high end close down. And we're seeing more creative new concepts in the middle and low end. At the low end, I think of several food carts, very clever - one is vegetarian and serves $5 bean bowls in hefty portions.
And we're seeing newcomers open places that are doing well despite their lack of experience or expertise - three young men on Boston's North Shore quit high paying jobs and opened a restaurant that is now absolutely taking off - in the first 6 weeks they've been busy, drawing in a young crowd with live music and a lively ambiance. They've tapped into a need and they're filling it.
Change is nothing new - it's just that we all get pretty stuck in our ways, and ruts.
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