The article talks about Murphy-Goode Winery applicant No. 505, Amanda Casgar, chasing her dream job as MGW’s “Lifestyle Correspondent” where she would be in charge of promoting the vineyard’s malbec and chardonnay on blogs, Facebook and Twitter. The job pays $10,000 a month, plus free accommodations at a private home near the tasting room. The strategy that landed her a spot in the NYT's article was using Social Media venues to stand out among the sea of applicants (as would seem to be appropriate). Here is her “Really Goode Job Application” posted on YouTube.
The article also mentions the future trend of "Social Media Correspondents" and gives examples of companies ahead of the trend. It claims that personal relations is the new public relations. I'm once again hopeful that more companies will leverage social media to listen and engage with their consumers.
While I applaud Mrs. Casgar’s boldness and creativity, I will say I was disappointed when I checked out her twitter stream… It was full of broadcast tweets and there wasn't one @reply. This is a major “Fail” for many of the companies who are just starting out in social media, and definitely a "Fail" for a self proclaimed social media guru wanting to land a job to show them how it’s done. With that said, I love hearing stories about people who pushed themselves way out of their comfort zone to chase their dreams. I'm in Amanda's corner and would be happy to help her land this gig should she be open to taking some crash courses on this new kind of PR.
Amanda's not the only one using Social Media to stand out...
Nicole Walls, longtime Restaurant Industry performer and hopeful front runner for a Macy’s Director of Recruiting Opportunity (that had over 1,000 applicants), decided to throw a little Social Media fun into her Career Campaign and opened a Twitter profile @macysfan. Using Twitter search, she immediately begin interacting with @MacysINC and other Macy fans.
And, with the help of a charming secret weapon and a great coach, she created a YouTube video of her own
YES, of course I am biased.
Share with me your thoughts on:
1) Job seekers using social media to stand out.
2) Companies hiring Social Media Correspondents.
3) Why the Restaurant Industry is losing some of it's top talent to other industries during this Talent Buyers Market.
Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.
Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.
Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."
Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)
The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.