The article talks about Murphy-Goode Winery applicant No. 505, Amanda Casgar, chasing her dream job as MGW’s “Lifestyle Correspondent” where she would be in charge of promoting the vineyard’s malbec and chardonnay on blogs, Facebook and Twitter. The job pays $10,000 a month, plus free accommodations at a private home near the tasting room. The strategy that landed her a spot in the NYT's article was using Social Media venues to stand out among the sea of applicants (as would seem to be appropriate). Here is her “Really Goode Job Application” posted on YouTube.
The article also mentions the future trend of "Social Media Correspondents" and gives examples of companies ahead of the trend. It claims that personal relations is the new public relations. I'm once again hopeful that more companies will leverage social media to listen and engage with their consumers.
While I applaud Mrs. Casgar’s boldness and creativity, I will say I was disappointed when I checked out her twitter stream… It was full of broadcast tweets and there wasn't one @reply. This is a major “Fail” for many of the companies who are just starting out in social media, and definitely a "Fail" for a self proclaimed social media guru wanting to land a job to show them how it’s done. With that said, I love hearing stories about people who pushed themselves way out of their comfort zone to chase their dreams. I'm in Amanda's corner and would be happy to help her land this gig should she be open to taking some crash courses on this new kind of PR.
Amanda's not the only one using Social Media to stand out...
Nicole Walls, longtime Restaurant Industry performer and hopeful front runner for a Macy’s Director of Recruiting Opportunity (that had over 1,000 applicants), decided to throw a little Social Media fun into her Career Campaign and opened a Twitter profile @macysfan. Using Twitter search, she immediately begin interacting with @MacysINC and other Macy fans.
And, with the help of a charming secret weapon and a great coach, she created a YouTube video of her own
YES, of course I am biased.
Share with me your thoughts on:
1) Job seekers using social media to stand out.
2) Companies hiring Social Media Correspondents.
3) Why the Restaurant Industry is losing some of it's top talent to other industries during this Talent Buyers Market.
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