First I must say this was not my idea - it is not original - I read it in NRN and its an ad campaign that I must share! ( It has been a while back - but I managed restaurants for years and if I was today I would be all over this idea for an ad campaign!)
In San Antonio this brilliant restaurant operator is "Bailing Out" a percentage of his regular or new clients! He went to Kinko's and made an official fun notice that he gives to select customers at the end of their meal who fully expect to pay & instead it tells them they are getting "bailed out" just to tip their server and the meal is on the house!
Its a win win deal - the servers get like a 40% tip the client leaves all happy and tells a gazillion people what happened to him, the little guy gets bailed out! The operator is smart because he sees his clients coming in ... lots of them depressed with all of the financial turmoil we are all in... He surprises them - he does not use this if a client is not pleased with something - he has his policies in place to handle any complaints.
This is for the client who may dine for lunch or dinner 3-4 times a week & he is thanking them or surprising a new client with a "Bail Out"! He keeps track of what it is costing him but he says the return on this type of in house campaign has been very successful for him! I bet it is! You could be creative & come up with your own touch to this ad campaign but I feel better now that I have shared it! I just think it rocks! Hey if you try it let me know how it goes for you!
And the beat goes on...