All, I just wanted to announce that I created a Discussion Group on FohBoh for the purpose of discussing Local Store Marketing. I've had success with LSM in a number of different concepts in a number of different-sized markets. When I was AGM of Ryan's of Akron I developed a comprehensive LSM program that built sales from $40,000-$60,000 a week over six months, despite our direct competitor Golden Corral opening a location right next door, less than 100 yards away. This got me promoted to GM and relocated to Columbus, OH where I did the same thing, building sales from $19,000 to $29,000 over six weeks.
Now I'm working to build sales in three restaurant concepts at a resort in the Smoky Mountains. This is a much different challenge as we have a built-in audience during the season when everyone is down here whitewater rafting and hiking, but during the off-season, like now, we need to rely on our local community, which is small and involves a totally different LSM strategy using different resources from those that are available in a larger metropolitan area.
I would like to use this LSM forum to share the knowledge I have and brainstorm with and learn from others in the industry for all of our mutual benefit. Please check out the forum and consider joining in the discussion. I promise you it will be worth your time.