American 'tweens' spend billions of their own dollars on purchases for themselves and carry major influence on family purchase decisions. How best then to market to this internet savy group? It is important to understand some generalities when planning to attract their attention online.
1. 'Tweens jump around. They do not spend all of their time in one environment, but do spend alot of time on the internet. You need to be where they most often are.
2. They want a voice. When building your site, give them many outlets. Let them create content and post opinions, this is important because 'tweens' listen to each other more than anyone else.
3. Give them a means to interact and connect with others (chat rooms, forums and tool sharing).
Last but not least do not forget their social ethics. They are looking for ways to save the planet and believe they can do so. Use your site to promote your green efforts, join with them by giving them opportunities to give back.
These are relationships once formed that will last a lifetime!