Building a better search

There's a new search engine on the 'net that supposedly is the best one available now. It's called DeepDyve, and it claims to gather 99 percent of information that Google misses. It's only in beta mode right now, but it's already receiving a ton of buzz.

According to its Web site, the company deploying this new app was founded by 'two bio-informatics scientists who had worked on the Human Genome Project.' Those are not shabby credentials, are they?

The strange thing is that I never thought about a better search engine than Google. Sometimes I do find myself frustrated with all the clutter on the Internet, but I don't blame Google. I usually just blame all the folks who clutter the World Wide Web with incorrect information.

But the folks at DeepDyve dug deeper. (Please excuse the pun.) They saw flaws in Google's search methodology, which once was hailed as groundbreaking not too long ago.

I'm still waiting for my username and password, so I have yet to determine whether DeepDyve lives up to the hype or not. However, I'm fascinated by the fact that someone else wasn't satisfied with a product or service even though most people, including myself, were.

How often do you step back and re-evaluate how well your operation is doing, even if customers express their satisfaction? Or do you only contemplate change when forced to do so?

Tags: deepdyve, google, satisfaction

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Comment by Keith Bernhardt on November 14, 2008 at 6:20am: Do you think this will be a competitor for Google or do you think it will enhance or complement Google, somehow.

Is the purpose, to gain awareness ? Make a separate "brand" ?

Comment by Judy "the foodie" Asman on November 13, 2008 at 2:30pm: Thanks, Claire. Excellent resource. I love Google and Google loves me (so I like to think in what might be illusions of grandeur), thank God because I feel infinitely dissed by the likes of MSN. But I'm always there to register my links with search engines.

Non-Operator Comment by Cajun Chef Ryan on November 13, 2008 at 12:23pm: Signed up too, now it says I have to wait a week for my login information. Must have a lot of demand.

I look forward to testing the beta version and will report back my findings!

CCR =:~)

Comment by Debra Straka on November 13, 2008 at 10:47am: I actually think the hospitality industry is progressive in re-evaluating operations. With ever changing trends in food and beverage and each generations satisfaction expectations, it would be a very unsuccessful business that does not throw out what is not working and look to things that do.
If only GM, Ford and Chrysler could be so forward thinking!!
Great conversation starter Claire.

Comment by MenusNearU on November 13, 2008 at 9:07am: I think that is the problem with most people and their own behavior. We don't like to change the norm unless something is wrong...at which point is probably too late. And in the restaurant industry, that is already WAY too late to fix things. By then, you need to spend more resources just to generate a buzz again and get people in the door.