There's a new search engine on the 'net that supposedly is the best one available now. It's called DeepDyve, and it claims to gather 99 percent of information that Google misses. It's only in beta mode right now, but it's already receiving a ton of buzz.According to its Web site, the company deploying this new app was founded by 'two bio-informatics scientists who had worked on the Human Genome Project.' Those are not shabby credentials, are they?The strange thing is that I never thought about a better search engine than Google. Sometimes I do find myself frustrated with all the clutter on the Internet, but I don't blame Google. I usually just blame all the folks who clutter the World Wide Web with incorrect information.But the folks at DeepDyve dug deeper. (Please excuse the pun.) They saw flaws in Google's search methodology, which once was hailed as groundbreaking not too long ago.I'm still waiting for my username and password, so I have yet to determine whether DeepDyve lives up to the hype or not. However, I'm fascinated by the fact that someone else wasn't satisfied with a product or service even though most people, including myself, were.How often do you step back and re-evaluate how well your operation is doing, even if customers express their satisfaction? Or do you only contemplate change when forced to do so?