Good business for customers with food alergies: FAAN

Food sensitivity is all the rage now, with one in 25 Americans report a food allergy. A lot of business owners are wary of bending their business out of shape to accommodate small segments of the population. But if you are wondering if it's not a lot of business to go after, consider this: if the allergenic customer eats with just one other person on average, turning them away may means turning more than 1 in 13 potential customers.

peanuts warning


The Food Allergy & Anaphylaxis Network (FAAN) has updated its free training program and it is available on the web.

In partnership withe the National Restaurant Association, FAAN has created a 60 page guide that includes...

" case studies, best practices, up-to-date research, food labeling information, and practical strategies for avoiding cross-contact, as well as suggested procedures for keeping guests safe and steps to prepare for an allergic emergency."

Restaurants are encouraged can use this guide as a basis for their food allergy management programs.

Download it here.


- originally posted on MonkeyMedia.net

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Tags: FAAN, NRA, allergies, food, marketing, niche, restaurant

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Comment by John Dumbrille on August 30, 2008 at 3:00pm
thanks for that Susan. Great article! It's a disturbing trend - and hopefully, a trend we can begin to eradicate within our lifetime.
Comment by susan holaday on August 30, 2008 at 10:51am
Check out p. 1 of my lasr issue - there's a story on this topic = www.foodserviceeast.com
Comment by Erle Dardick on August 29, 2008 at 11:04am
this is great John. Thanks for posting it.

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