As someone who has been in Restaurant or Food related Sales and Management for more than 20 years, I have read just about every Sales, Management or Self-Help book that has come along and are on the recommended lists, and I admit, I am better for doing so. I have been to seminars and training classes. I went through LADDR, American Sales Masters in Chicago, all of which has helped shape and mold my performance and I have always taken bits and pieces away from these "traditional" subjects.
Once in a great while, a book will come along that is not a "traditional" business improvement book that will really have an impact on me and my everyday life, both personally and professionally, the latest of which is "Blink - The Power of Thinking Without Thinking" by Malcom Gladwell .
"Blink" talks about the power of intuition that comes with experience, but it also talks about how decisions made in an instant, under stressful situations, are as good or better than those made after gathering reams of data.
As restaurant people - FOH and BOH, Owners Coaches and Consultants, most of us rely on first impressions and we know that we only have a few seconds to get attention, credibility, and ultimately "read" whether we will be able create a positive experience.
I think many of you will find this a very enlightening, and I recommend that you give this book a read!!!
The Power of Thinking Without Thinking
by Malcolm Gladwell
Hardcover: Jan 2005
Paperback: Apr 2007
From the Jacket
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.