Restaurant Marketing: Why Tell Your Own Story?

Everyone has a story. We all do.

My 88-year-old Mom calls me a story-teller; sometimes she says I am just a (well....that’s another story...). Some of my best friends tell me I’m a (can’t put that one in print...either) when it comes to all my 'hospitality industry war stories'.

Stories are something I discovered a long time ago.

One of the best kept secrets of marketing is “story-telling”.

When people hear the ‘stories’: about you, your restaurant – how you came to get into this business; some of the trials and tribulations you faced over the years, and such – they see you as another human being, with the same kinds of problems and opportunities (both taken and missed) as everyone else.

They don’t trust you because of your credentials and degrees.

They trust you because your credentials tell them they “should” trust you.
In reality, they trust you because they feel you understand them.

They don’t necessarily trust you; they trust your story.

If you can tell your own story well, it has the gigantic power to push you through this faltering and fading economy; through the uncertainty associated with the crazy environment in which we have to do business these days. Your ‘story’ will help you get through the political and social unrest, change and finicky fads that plague our restaurant and hospitality industry.

Your story is yours. If you don’t choose to tell it well, who will?

Recently, a close friend shared with me the private writings of both her Aunt and her Mother. Later in life, these two sisters had taken the time to put their life’s story down in writing – in the form of a “book”.

After their respective deaths, these two stories were ‘found’ and read by their very close relatives.

Talk about revealing and shedding a big light on things! I could only imagine how different their two lives might have been if they had just ‘stood up’ and told their story to those who might care to listen at the time. Based on what really happened, my belief is that it might have changed everything for each of them.

You and your restaurant have a story.

You should tell it.

Use as many means as you can to get that ‘story’ out there. Make sure your staff know and understand your story too. They will be able to tell it to their guests. This, in turn, will help create, sustain and perpetuate how you are ‘positioned’ in their mind.

It will make you human; trustworthy in their minds. They will want to buy from you; as opposed to someone they don’t “know or trust.”

What do you think? Go ahead, tell me yours; give me your two cents’ worth. I’d love to hear your comments!

Views: 1

Tags: Aunt, Mother, business, changes, credentials, economy, fads, listen, relatives, restaurant, More…staff, story, trust, uncertainty, understand, write


You need to be a member of FohBoh to add comments!

Join FohBoh




Social Wine Club for Craft Wineries


QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision


All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.


Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service