Today I hosted a get together for Smaller Indiana. SI is a ning group here started by a blogger/networker extraordinaire, Pat Coyle. This networking group has been great for me to reach more customers, since folks meet on the site then need a place to meet face to face.
My friend and customer Lalita Amos, is a member of SI, and she has started a rave section for local businesses on the site. Lalita is one of those customers you love to have. The kind that will hold meetings at your place with people who would normally go to the nearest chain place to meet.
So, if you have the opportunity to use online networking sites to meet people, use it! It is a great way to new faces into your establishment with out spending a dime.