Sharpen Your Competitive Edge with Insights From Beverage Alcohol Industry Expertsat theInternational Wine, Spirits & Beer Event, May 19-20McCormick Place, ChicagoAttend IWSB and increase bar program profits with new ideas from these highly focused FREE education sessions.Hot New Trends in Beverage Alcohol with panelists Liza Zimmerman, wine educator and writer; Stephen Beaumont, author, writer and beer trends analyst, and Noah Rothbaum, author, writer and spirits trends analystAn Executive View of Responsible Alcohol Service moderated by Donna Hood Crecca, editor, Cheers magazine with panelists: Rich Shuey, senior manager, beverage operations, Applebee’s International; Bob Midyette, director, fleet beverage operations, Royal Caribbean International, and Tim Johnson, vice president, purchasing & beverage, Champs Entertainment. Presented by National Restaurant Association SolutionsThe Culinary Experience and Beverage Alcohol, an interactive tasting session presented in conjunction with The Culinary Institute of AmericaGetting the Most Out Of Your Distributor Relations, moderated by Larry McGinn, vice president & partner, iMi Agency with panelists: Michael Flynn, general manager, City Beverage; Ken Kribel, vice president/director of national accounts, Southern Wine & Spirits, and Gerry “Jerry” Baxter, vice president of national accounts, The Charmer Sunbelt GroupBeverage Promotions that Maximize Sales! presented by Patrick Henry, principal, Patrick Henry Creative Promotions, Inc.; Clay Dover, president & CEO, Metromedia Restaurant Group; Cindy Busi, worldwide beverage director, Hard Rock International; Don Stanczak, senior corporate food & beverage director, Interstate Hotels & Resorts, and Rebecca Walden, senior director, beverage programs and development, Hilton Hotels CorporationCustomer Loyalty Programs and Your Bottom Line presented by Tim Kirkland, industry veteran and founder/CEO, Renegade Hospitality GroupRegister by April 11 and Save $60!$135 per person by April 11 and $195 per person after April 11. Your badge for IWSB will provide you entrance to all four days of NRA Show 2008, May 17-20. For more information, contact Customer Service at (312) 580-5410 or Visit for IWSB education session details and updates.Registration criteria:You must be 21 years or older. No exceptions.You must be involved in the decision making process to purchase beverage alcohol in a foodservice operation.IWSB will be held in conjunction with the world’s largest foodservice and hospitality event,the National Restaurant Association Restaurant, Hotel-Motel Show, May 17-20, 2008, McCormick Place,
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  • Stephen Beaumont is one of the top trainers for craft beer appreciation for FOH servers - I sat in on one of his sessions in Toronto. Worthwhile.
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