Voice of the Restaurant Industry®
Stimulate the Growth of Your Check Averages with Online Ordering
Besides all of the other numerous advantages that online ordering offers for restaurant businesses, there is one basic benefit that has often been ignored – higher check averages. It is not a fluke that restaurants obtain higher check averages with online ordering due to some of the following ideas:
- Customers feel no pressure to rush when adding items to the order
- Customers have as much time as they need to review the entire menu so it’s highly possible that a customer might add something more to his/her order
- Customers usually spend more when paying with their credit cards (Online orders are typically paid through credit card payment systems)
- With up-sell (or suggested sell) customers can be prompted to add items to their order that they may have missed the first time around
I’d like to outline some supporting figures according to the article about online ordering in PMQ magazine (January/February 2008):
- The average ticket price of an online order is approximately $25-$30
- The online order average is normally $7-$9 higher than average telephone orders
- Restaurant owners state the check averages often increase 15% to 30% with online ordering
Moreover, if a customer has a nice experience with online ordering, it is highly possible that he or she will order from you again in the future. Restaurants that successfully integrate online ordering systems into their workflow state that the customer return rate is 90-95% (PMQ magazine, January/February 2008).
I hope this has been helpful!
SmarterTakeout
- Customers feel no pressure to rush when adding items to the order
- Customers have as much time as they need to review the entire menu so it’s highly possible that a customer might add something more to his/her order
- Customers usually spend more when paying with their credit cards (Online orders are typically paid through credit card payment systems)
- With up-sell (or suggested sell) customers can be prompted to add items to their order that they may have missed the first time around
I’d like to outline some supporting figures according to the article about online ordering in PMQ magazine (January/February 2008):
- The average ticket price of an online order is approximately $25-$30
- The online order average is normally $7-$9 higher than average telephone orders
- Restaurant owners state the check averages often increase 15% to 30% with online ordering
Moreover, if a customer has a nice experience with online ordering, it is highly possible that he or she will order from you again in the future. Restaurants that successfully integrate online ordering systems into their workflow state that the customer return rate is 90-95% (PMQ magazine, January/February 2008).
I hope this has been helpful!
SmarterTakeout
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