Howard Appell's Blog (16)

Appell Pie Jan. 2011

Appell Pie Jan. 2011

Back to school


I recently received an email from one of our readers who is a professor in a  Hospitality program at a college in the South Florida area. I began reading the letter and began to sweat and shake at the same time.  As I read further the sweating got worse. Why, you ask?  Keep reading!


I was being asked to be a guest speaker in the class he taught about purchasing.  At first I was surprised to be asked to speak on a…


Added by Howard Appell on February 16, 2011 at 5:30am — No Comments

I’m mad as Hell!

I recently got a statement for one of my credit cards and found that the interest rate was raised by ten points to seventeen percent. I called the bank to find out why and was told that there was nothing they could do to lower the rate. The bank is also the bank I use for my business checking and I threatened them with pulling my account of over fifteen years. They still would not budge. My FICA score had not changed and their response was that it is an across the board change including the… Continue

Added by Howard Appell on November 7, 2009 at 1:51pm — No Comments

Don’t Look Back.......Appell Pie Sept. 2009

As published in Today's Restaurant

“Try explaining Twitter to a 40 year old. The best way I think of it is it is like a bull horn over the internet. You can broadcast a message to anyone who is listening (following) via the internet. Hell it took me a year to really figure out how and why to use it and I deal with technology everyday.” How’s that for an opening? I didn’t say it, it was written by Andrew Fickert, who is the CEO of CommunityMenu .com on a Social Network… Continue

Added by Howard Appell on October 3, 2009 at 7:14pm — 1 Comment

Holiday Remembrance

Appell Pie June 2009

I was born many years ago on Memorial Day when it was celebrated on May 30th. My parents used to take me to a parade on Eastern Parkway in Brooklyn New York to commemorate the day and tell me the parade was for my birthday. I never put the true meaning of the day in its proper place until last week. I’ll get back to that later.

My experiences in the military are very tame and safe compared to the millions of soldiers who have fought and been disabled… Continue

Added by Howard Appell on July 12, 2009 at 4:30pm — 1 Comment

Advertise For What?

Are you spending your hard-earned money on advertising to grow your business in this difficult economy? Do you expect results? Are you getting results? Is the result of your advertising increased sales and a positive attitude toward your product? It should be!

The biggest waste of money is to advertise and not be able to turn the leads into a sale. Let me give you a couple of examples that happened to me recently. I needed a dentist for an emergency. (My regular dentist was not… Continue

Added by Howard Appell on March 29, 2009 at 7:39am — 4 Comments

Building Brand Awareness

Several years ago I wrote an Appell Pie column outlining the difference between advertising and public relations. In this economy I feel it is important to revisit the topic and add that growing your brand’s awareness now is essential to growth in the near future. Let’s take a closer look.

Public Relations VS. Advertising - According to public relations companies, PR firms are not usually involved in the design or placement of ads. They are responsible for the placement of stories in… Continue

Added by Howard Appell on February 27, 2009 at 5:57pm — 4 Comments

Swimming Upstream

Appell Pie January 2009

Swimming Upstream

As we begin the year 2009 we are going to face challenges that have never been presented before and could threaten to destroy our bottom line and worse, the very existence of our businesses. Hold on a minute that’s what the people who have no vision and no business sense would tell you. Now is the time to grow your business and take the time to expand upon what you are doing correctly and work on eliminating the elements that are not… Continue

Added by Howard Appell on February 1, 2009 at 8:19am — 2 Comments

Appell Pie Look Around

Look Around

I think we all are feeling the pinch by now from the economic downturn. I truly believe that those of us who can think outside of the box or just go with the flow rather than fighting it will survive and grow when it turns around. Stop wringing your hands and crying over how bad business is or could get in the coming months. Get smart and strong now to be successful later. Don’t be fooled into all the gloom and doom. People make fortunes in economic downturns and you can… Continue

Added by Howard Appell on June 18, 2008 at 7:00am — No Comments

Making Money With The Media

Making Money With The Media

Howard Appell Publisher of Today's Restaurant News

Whether you are a restaurant owner, a foodservice equipment dealer, a food broker or a manufacturer you can make more money by using the media skillfully. The media is a tool which if handled in the proper way can increase sales, increase your target market's awareness of your product and lend credibility to your business.

When I had my equipment dealership on New York's Bowery I advertised… Continue

Added by Howard Appell on May 21, 2008 at 10:33am — No Comments

On The Road Again!

Appell Pie

Once again I took to the road and visited Tennessee in February to see clients and to attend a family wedding. While there, I had two dining experiences worthy of reporting simply to underscore the importance of service in our industry.

Going to dinner with 4 adults and 3 children at a Cracker Barrel in White House Tennessee sounded like a good idea. I was tired though, so when the waitress asked for our drink order I asked for Scotch. At first she was… Continue

Added by Howard Appell on April 18, 2008 at 2:35pm — 1 Comment

Nothing to Say

Appell Pie March 2008

Nothing To Say

Every month I sit down in front of my computer to write this column. Most of the time I haven’t got a clue what I’m going to write about. Some months the subject is clear due to world events or experiences I have had, but this month I still have no idea.

I’m not going with a political theme, although I am tempted to. I will wait a few months for that column. I haven’t had any out of the ordinary experiences so I still don’t… Continue

Added by Howard Appell on March 20, 2008 at 5:54pm — 9 Comments

Summer Reunions and Restaurant Promotion

Reprinted from Appell Pie August 2007

Today's Restaurant News

Summer Reunions

Several months ago I wrote a column about a restaurant, Lenny’s New York Grill in Delray Beach, which I go to every week with two friends Gene Goldberg and Barrie Spear and how we became friendly with the owner and his family. I mentioned that I was able to hang an engraved plaque on the wall at the end of the booth saying “This Table Sponsored By” and list our three names, the High School… Continue

Added by Howard Appell on March 10, 2008 at 6:03pm — No Comments

Advertising For Dummies

Appell Pie Feb 2008 Today's Restaurant News

Advertising for Dummies

By Howard Appell

Gas prices going wild, food prices going up, stock market going down and the R (recession) word is being thrown around more and more each day. What is your first reaction? I suggest, take a deep breath and look at what has to be done. Now is the time to get aggressive if you want your business to survive.

First let me say that I believe any business should be advertising… Continue

Added by Howard Appell on February 25, 2008 at 6:00am — 1 Comment

Losing it in 2008

Losing it in 2008

Reprinted from TRN Janury 2008

Trying to write this column for the January issue I had the choice to look back and reflect on 2007 or look forward to 2008. The past cannot be changed no matter how much we would like to, so I guess the choice is look forward with the knowledge of the past as a guidepost.

Sometimes a topic for…


Added by Howard Appell on February 4, 2008 at 10:02am — No Comments

Evolution or Aging?

Family Friends and The Theory of Evolution

The Theory of Evolution has been debated for years, and that’s fine. I am not sure though if all of the facts are being considered though. Let’s assume that Evolution is the umbrella phrase used to describe the process of a species changing over the years. Consider this. If you could isolate a particular animal and keep it completely confined without changing its environment,…


Added by Howard Appell on January 23, 2008 at 5:05am — 2 Comments

How Not To Open

Appell Pie From Today's Restaurant News, Florida Edition

How Not to Open

By Howard…


Added by Howard Appell on January 7, 2008 at 7:49pm — No Comments




Social Wine Club for Craft Wineries


Chains make chicken the star of the menu

High beef and pork prices are making chicken the go-to meat more than ever, boosting wholesale prices for producers and spurr -More

Americans continue to eat less fish

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben Di -More


Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

McAlister's Deli Signs Franchise Agreement to Expand to Cleveland

McAlister's Deli announced it has signed a development agreement with an experienced multi-unit operator to develop three restaurants in the Cleveland, Ohio, area - the brand's first locations in the market.

Restaurant Trends - Growing And Emerging Concepts - Change and Activity April 16, 2014

Update from on growing and emerging restaurant concepts

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.


If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.


TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service