Howard Appell's Blog (16)

Appell Pie Jan. 2011

Appell Pie Jan. 2011

Back to school

 

I recently received an email from one of our readers who is a professor in a  Hospitality program at a college in the South Florida area. I began reading the letter and began to sweat and shake at the same time.  As I read further the sweating got worse. Why, you ask?  Keep reading!

 

I was being asked to be a guest speaker in the class he taught about purchasing.  At first I was surprised to be asked to speak on a…

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Added by Howard Appell on February 16, 2011 at 5:30am — No Comments

I’m mad as Hell!

I recently got a statement for one of my credit cards and found that the interest rate was raised by ten points to seventeen percent. I called the bank to find out why and was told that there was nothing they could do to lower the rate. The bank is also the bank I use for my business checking and I threatened them with pulling my account of over fifteen years. They still would not budge. My FICA score had not changed and their response was that it is an across the board change including the… Continue

Added by Howard Appell on November 7, 2009 at 1:51pm — No Comments

Don’t Look Back.......Appell Pie Sept. 2009

As published in Today's Restaurant www.trnusa.com



“Try explaining Twitter to a 40 year old. The best way I think of it is it is like a bull horn over the internet. You can broadcast a message to anyone who is listening (following) via the internet. Hell it took me a year to really figure out how and why to use it and I deal with technology everyday.” How’s that for an opening? I didn’t say it, it was written by Andrew Fickert, who is the CEO of CommunityMenu .com on a Social Network… Continue

Added by Howard Appell on October 3, 2009 at 7:14pm — 1 Comment

Holiday Remembrance

Appell Pie June 2009



I was born many years ago on Memorial Day when it was celebrated on May 30th. My parents used to take me to a parade on Eastern Parkway in Brooklyn New York to commemorate the day and tell me the parade was for my birthday. I never put the true meaning of the day in its proper place until last week. I’ll get back to that later.



My experiences in the military are very tame and safe compared to the millions of soldiers who have fought and been disabled… Continue

Added by Howard Appell on July 12, 2009 at 4:30pm — 1 Comment

Advertise For What?

Are you spending your hard-earned money on advertising to grow your business in this difficult economy? Do you expect results? Are you getting results? Is the result of your advertising increased sales and a positive attitude toward your product? It should be!



The biggest waste of money is to advertise and not be able to turn the leads into a sale. Let me give you a couple of examples that happened to me recently. I needed a dentist for an emergency. (My regular dentist was not… Continue

Added by Howard Appell on March 29, 2009 at 7:39am — 4 Comments

Building Brand Awareness

Several years ago I wrote an Appell Pie column outlining the difference between advertising and public relations. In this economy I feel it is important to revisit the topic and add that growing your brand’s awareness now is essential to growth in the near future. Let’s take a closer look.



Public Relations VS. Advertising - According to public relations companies, PR firms are not usually involved in the design or placement of ads. They are responsible for the placement of stories in… Continue

Added by Howard Appell on February 27, 2009 at 5:57pm — 4 Comments

Swimming Upstream

Appell Pie January 2009

Swimming Upstream



As we begin the year 2009 we are going to face challenges that have never been presented before and could threaten to destroy our bottom line and worse, the very existence of our businesses. Hold on a minute that’s what the people who have no vision and no business sense would tell you. Now is the time to grow your business and take the time to expand upon what you are doing correctly and work on eliminating the elements that are not… Continue

Added by Howard Appell on February 1, 2009 at 8:19am — 2 Comments

Appell Pie Look Around

Look Around



I think we all are feeling the pinch by now from the economic downturn. I truly believe that those of us who can think outside of the box or just go with the flow rather than fighting it will survive and grow when it turns around. Stop wringing your hands and crying over how bad business is or could get in the coming months. Get smart and strong now to be successful later. Don’t be fooled into all the gloom and doom. People make fortunes in economic downturns and you can… Continue

Added by Howard Appell on June 18, 2008 at 7:00am — No Comments

Making Money With The Media

Making Money With The Media



Howard Appell Publisher of Today's Restaurant News



Whether you are a restaurant owner, a foodservice equipment dealer, a food broker or a manufacturer you can make more money by using the media skillfully. The media is a tool which if handled in the proper way can increase sales, increase your target market's awareness of your product and lend credibility to your business.

When I had my equipment dealership on New York's Bowery I advertised… Continue

Added by Howard Appell on May 21, 2008 at 10:33am — No Comments

On The Road Again!

Appell Pie



Once again I took to the road and visited Tennessee in February to see clients and to attend a family wedding. While there, I had two dining experiences worthy of reporting simply to underscore the importance of service in our industry.



Going to dinner with 4 adults and 3 children at a Cracker Barrel in White House Tennessee sounded like a good idea. I was tired though, so when the waitress asked for our drink order I asked for Scotch. At first she was… Continue

Added by Howard Appell on April 18, 2008 at 2:35pm — 1 Comment

Nothing to Say

Appell Pie March 2008



Nothing To Say



Every month I sit down in front of my computer to write this column. Most of the time I haven’t got a clue what I’m going to write about. Some months the subject is clear due to world events or experiences I have had, but this month I still have no idea.



I’m not going with a political theme, although I am tempted to. I will wait a few months for that column. I haven’t had any out of the ordinary experiences so I still don’t… Continue

Added by Howard Appell on March 20, 2008 at 5:54pm — 9 Comments

Summer Reunions and Restaurant Promotion

Reprinted from Appell Pie August 2007

Today's Restaurant News



Summer Reunions



Several months ago I wrote a column about a restaurant, Lenny’s New York Grill in Delray Beach, which I go to every week with two friends Gene Goldberg and Barrie Spear and how we became friendly with the owner and his family. I mentioned that I was able to hang an engraved plaque on the wall at the end of the booth saying “This Table Sponsored By” and list our three names, the High School… Continue

Added by Howard Appell on March 10, 2008 at 6:03pm — No Comments

Advertising For Dummies

Appell Pie Feb 2008 Today's Restaurant News



Advertising for Dummies

By Howard Appell



Gas prices going wild, food prices going up, stock market going down and the R (recession) word is being thrown around more and more each day. What is your first reaction? I suggest, take a deep breath and look at what has to be done. Now is the time to get aggressive if you want your business to survive.



First let me say that I believe any business should be advertising… Continue

Added by Howard Appell on February 25, 2008 at 6:00am — 1 Comment

Losing it in 2008



Losing it in 2008

Reprinted from TRN Janury 2008

Trying to write this column for the January issue I had the choice to look back and reflect on 2007 or look forward to 2008. The past cannot be changed no matter how much we would like to, so I guess the choice is look forward with the knowledge of the past as a guidepost.

Sometimes a topic for…

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Added by Howard Appell on February 4, 2008 at 10:02am — No Comments

Evolution or Aging?



Family Friends and The Theory of Evolution

The Theory of Evolution has been debated for years, and that’s fine. I am not sure though if all of the facts are being considered though. Let’s assume that Evolution is the umbrella phrase used to describe the process of a species changing over the years. Consider this. If you could isolate a particular animal and keep it completely confined without changing its environment,…

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Added by Howard Appell on January 23, 2008 at 5:05am — 2 Comments

How Not To Open

Appell Pie From Today's Restaurant News, Florida Edition

How Not to Open

By Howard…

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Added by Howard Appell on January 7, 2008 at 7:49pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Fast-casual growth comes from new openings as market matures

Sales at fast-casual eateries are growing at a pace similar to that of quickservice and sit-down restaurants as young, high-i -More

Taylor® Grills. Cooking made Easier, Faster, and Smarter.
With efficiency and food safety top of mind, the Taylor® L810 two-sided grill is a foodservice industry favorite. Optimize profits and cooking efficiency with three separately controlled cooking zones, programmable cook times, pre-set temperature and automatic gap settings. To learn more click here.

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Ruby Tuesday revitalization prompts sales growth

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JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Main Event Entertainment to Open First Center in the Rio Grande Valley

Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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