John Scroggins's Blog (6)

Attitude of Service

Greetings from the American Culinary Federation National Convention in Orlando! I've been here the past 2 days enjoying some sun and some rain and a multitude of great chefs. Again, it makes me grateful to be associated with the hospitality industry and the great people who continue to make things happen both front and back of house.

I was prepping today, assisting Chef Dewey LoSasso of Miami's North One 10 restaurant, in getting ready for a food demonstration tomorrow. Sometimes,… Continue

Added by John Scroggins on July 13, 2009 at 4:00am — 7 Comments

Breaking News Update

Not to get on the Michael Jackson bandwagon, but it wasn’t lost on me last week as news broke of his cardiac arrest and death, that traditional, mainstream media sources were my last resort for breaking news.

Not that this should surprise me, but it’s been somewhat stealth. I’ve known for months that my media consumption behaviors and those of my culinary friends were rapidly changing. It was just never quite as apparent as it was last week as I worked to confirm what could have been… Continue

Added by John Scroggins on June 29, 2009 at 3:00am — 14 Comments

Reaching Patrons with Twitter

With the plethora of more interactive/social options available for communicating, it can seem daunting to find those most relevant to your business. As I've discussed in the past, it's key to look at your overall marketing objectives to determine which options work best for you. Social/Emerging media can help meet a variety of your communication needs by establishing you as a trusted voice to patrons and communicating reasons for them to visit. But it goes way beyond that, providing ways for… Continue

Added by John Scroggins on June 15, 2009 at 6:15am — 5 Comments

Harnessing the Power of Word-Of-Mouth

Word-of-mouth is coming on stronger than ever, thanks to the influence of social/emerging media. In fact, to the world outside foodservice, one would almost think it’s a new or novel idea. However, those of you marketing your restaurants to patrons have always known the power of WOM. At Noble, we call it WOMP (TM) or word-of-mouth power, recognizing that this oldest of marketing tactics is now turbo-charged.

We intimately know the damage just one disgruntled customer can do. But, by… Continue

Added by John Scroggins on June 1, 2009 at 7:44am — 5 Comments

A View From NRA

Greetings from the National Restaurant Association Show in Chicago! How cool that I get to blog from the show to my FOHBOH friends, many of whom, I know, are attending. In fact, FOHBOH is hosting its second annual gathering at the Regal Beagle later tonight and I'm looking forward to meeting some members of the community offline.

At the show this year, much talk has centered on social media, just like is happening practically everywhere else. I think we'd all agree that no one has… Continue

Added by John Scroggins on May 18, 2009 at 8:07am — 5 Comments

The Social Media Challenge

First of all, let me say it’s a pleasure to join the ranks of FOHBOHists. Over the coming weeks, I’ll explore the phenomenon that is social media and its implications in foodservice.

When it comes to emerging and social media, it's obvious that the communications landscape is changing at a rapid pace. The days of the brand being in total control are over. The rise of Internet 2.0 and consumer-generated input have led us to a place where consumers are much more in control of what… Continue

Added by John Scroggins on May 4, 2009 at 8:27am — 13 Comments