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Terri Hitchcock's Blog – November 2009 Archive (1)

How A Marshmallow Can Help Predict the Future Success of Your Business

There was a study done in the 1960’s by researchers at Stanford University called the Marshmallow Test, led by psychologist Walter Mischel.



Researchers gave children an option – have a marshmallow or cookie, for example – right now or wait while the researcher left the room for 15 minutes and they could have two.



Obviously the test was used to determine self-discipline and the need for instant gratification.



The study found that only 30 per cent of the group of… Continue

Added by Terri Hitchcock on November 4, 2009 at 12:10pm — No Comments

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