Today, I want to tell you about foursquare, and why your business wants to be there, now. In fact, you probably already are, whether you know it or not; another reason you want to claim your business's online identity. You'll be happy to know that there's no huge time commitment, and its fast and easy to learn. Nope, you won't even have to hire a social media consultant to do it for you. Foursquare… Continue
Added by Margie Tosch on February 17, 2010 at 10:02am —
When asked how sites have worked for you specifically in regard to recruiting, the results were mixed. between My Space, Linkedin, Twitter and Facebook, the site you had had the most success with was Linkedin, with 42% of you claiming success. The least effective by far was My Space with no one claiming any recruiting success at all. Facebook came in second, Twitter in third place, although the actual winner was "other." meaning the most success found for online recruiting was not on any of… Continue
Added by Margie Tosch on October 29, 2009 at 8:39am —
Social Media fairly extensively. One aspect I hadn't previously written about however, is using social media as part of your recruiting strategy. As I use social media extensively for business, between Facebook, Linkedin and Twitter, I have thousands of connections, with almost all being professionals in the hospitality, restaurant or wine industry. Due to this, it has made sense for me to post links to jobs posted at… Continue
Added by Margie Tosch on October 28, 2009 at 9:01am —
The Tipping Point: Tipping on Expensive Wine
The San Francisco Chronicle had a post last week that caught my attention. It regarded appropriate percentages to tip on high-end wine purchases in restaurants. (Seems an interesting time for such an article, but it appears that some are still spending). The amount used in this article as an example was $300, however I can see that what qualified as a premium or super…
Added by Margie Tosch on September 23, 2009 at 2:26pm —
The Tipping Point: Tipping on Expensive Wine
The San Francisco Chronicle had a post last week that caught my attention. It regarded appropriate percentages to tip on high-end wine purchases in restaurants. (Seems an interesting time for such an article, but it appears that some are still spending). The amount used in this article as an example was $300, however I can see that what qualified as a premium or super premium would vary with location, and be somewhat in line with the menu… Continue
Added by Margie Tosch on September 23, 2009 at 2:24pm —
Added by Margie Tosch on August 18, 2009 at 4:20am —
This week it's back to the topic of social networking (again) - this time Twitter in particular. A few times in the last week I saw posts (on facebook and twitter) that said something like this: "Busy un-following anyone who isn't following me back." (Brief explanation for newbies: On… Continue
Added by Margie Tosch on July 2, 2009 at 8:10am —
If you know me, you know that food & wine are a major part of my life! I even have a few grape vines growing in my little backyard. I also lead a life that is just plain hard on my hands; between flying trapeze, cooking, catering & dishes, dogs, cats & horses, my poor hands don't stand a chance. It is a constant battle to keep them moisturized. I've tried many products,… Continue
Added by Margie Tosch on June 26, 2009 at 1:05pm —
Camp grounds are going upscale! I guess gone are the days when you pitched a tent and roast hot dogs over the fire. Now you pull up in your RV (that cost more then the average home) and make reservations at the restaurant. While many parks have had small stores and/or snack bars, or maybe even a pancake breakfast, now some park are adding full service restaurants - and even wine tasting!…
Added by Margie Tosch on June 25, 2009 at 7:25am —
Last week I posted a Twitter
about a secret shopper service that we were conducting for a wine club. I added, "Why doesn't every wine club do this?" I got a response right away from Chris Doran at J Doran Vineyards
: "Insecurity Margie. Many people would rather not know the truth." And I must say, I agree completely! There might be some unflattering feedback - and really, who… Continue
Added by Margie Tosch on June 23, 2009 at 3:39pm —
I admit it, living in Sonoma can make one a bit wine-centric. We live amongst the vines, we see it, we breathe it, and yes, we drink it; sometimes to the exclusion of all else. So, when I received a bottle of micro-distilled Peregrine Rock - California Pure Malt Whiskey
, it was something new to me.
I did a little research and learned that micro-distilleries, like many… Continue
Added by Margie Tosch on June 10, 2009 at 10:43am —
Wikipedia: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade.
Everywhere you go people are talking about it - and doing it: social networking. And although most of the talk is about online… Continue
Added by Margie Tosch on June 1, 2009 at 6:21am —
The flip side of going green - "green wash"
... and, care to take the no more bottled water pledge?
The recent 'green' articles have generated a huge response from you, so obviously this is a subject that is important to many. Even so, I promise next week… Continue
Added by Margie Tosch on May 18, 2009 at 8:53pm —
Green Eating Part II
Last week's topic of the large amount of waste involved in quick service take out struck a chord; I heard from a lot of you! (For all the comments,… Continue
Added by Margie Tosch on May 14, 2009 at 1:13pm —
Last week I had some late meetings - meaning I would not be getting home until after 8PM. My boyfriend decided to make things easier and stopped at Pollo Loco on the way home, to grab something quick for dinner. I am not (never have been) much of a quick service or take out kind of girl, so my experience here is limited.
I have to say I was happy to see the food though - I hadn't realized how hungry I was until I opened… Continue
Added by Margie Tosch on May 14, 2009 at 1:12pm —
After being challenged awhile back to a Syrah Shootout by friends from Washington (because they think Sonomans don’t appreciate wine from other areas) we decided that perhaps we had developed a bit of a “local palate.” So rather than spending the weekend at Sonoma’s “April in Carneros” off we flew to try Washington’s “Passport to Woodinville,” a two day event just outside of Seattle, featuring over 40 wineries. The weekend got off to a rocky start: we missed our flight out of Sacramento, which… Continue
Added by Margie Tosch on April 22, 2009 at 2:35pm —
A couple of us made it to the trade tasting at the Wine 2.0 event at CrushPad
on April 2nd. (Were you there too? If so, tell us
about your experience!). I hadn't been to CrushPad before, but of course it seems everyone has heard of them. If you haven't here's a brief description of CrushPad (taken from their website):
Make your own world class wine - wherever you… Continue
Added by Margie Tosch on April 4, 2009 at 8:21am —
Last week we talked about "standing out in a sea of sameness" and how important it is to ask your customers what they think. (Go here
to read the article -scroll down to see all of your comments). I mentioned several very small details I have encountered that made me either come back to - or stay away from - local restaurants. I find it fascinating how… Continue
Added by Margie Tosch on April 2, 2009 at 9:53am —
I was talking with a friend of mine yesterday, who happens to be a brilliant speaker and trainer. We were talking about how companies can stand out in a sea of sameness.
Location, service, personality, product(s): all are ways to stand out and differentiate your company. However, before you try to differentiate yourself, don't you need to know how you are perceived by your customers now? After all, without first getting a clear picture of what your customers think, there is no way to… Continue
Added by Margie Tosch on March 27, 2009 at 8:37am —
Winery Owner Accused of Sexual Harassment: Is it True or False?
March 11th, 2009
If you are a business owner, or even manager, this has got to be one of your worst fears. Someone files a sexual harassment claim against you. Now not only do you have legal trouble, but you envision your bank account and future going down the drain, while also having to deal with what others think, including your own family.
Yes, sexual… Continue
Added by Margie Tosch on March 12, 2009 at 8:36am —