Margie Tosch's Blog (32)

Why Wineries, Restaurants & Hospitality Businesses need to be on Foursquare

Today, I want to tell you about foursquare, and why your business wants to be there, now. In fact, you probably already are, whether you know it or not; another reason you want to claim your business's online identity. You'll be happy to know that there's no huge time commitment, and its fast and easy to learn. Nope, you won't even have to hire a social media consultant to do it for you.



Foursquare… Continue

Added by Margie Tosch on February 17, 2010 at 10:02am — 2 Comments

Social Media as a Recruiting Tool, Your Feedback & SM Failures

When asked how sites have worked for you specifically in regard to recruiting, the results were mixed. between My Space, Linkedin, Twitter and Facebook, the site you had had the most success with was Linkedin, with 42% of you claiming success. The least effective by far was My Space with no one claiming any recruiting success at all. Facebook came in second, Twitter in third place, although the actual winner was "other." meaning the most success found for online recruiting was not on any of… Continue

Added by Margie Tosch on October 29, 2009 at 8:39am — 1 Comment

Recruiting with Social Media

Social Media fairly extensively. One aspect I hadn't previously written about however, is using social media as part of your recruiting strategy. As I use social media extensively for business, between Facebook, Linkedin and Twitter, I have thousands of connections, with almost all being professionals in the hospitality, restaurant or wine industry. Due to this, it has made sense for me to post links to jobs posted at… Continue

Added by Margie Tosch on October 28, 2009 at 9:01am — No Comments

The Tipping Point, Part II

The Tipping Point: Tipping on Expensive Wine



The San Francisco Chronicle had a post last week that caught my attention. It regarded appropriate percentages to tip on high-end wine purchases in restaurants. (Seems an interesting time for such an article, but it appears that some are still spending). The amount used in this article as an example was $300, however I can see that what qualified as a premium or super…
Continue

Added by Margie Tosch on September 23, 2009 at 2:26pm — No Comments

The Tipping Point: Tipping on Expensive Wines

The Tipping Point: Tipping on Expensive Wine



The San Francisco Chronicle had a post last week that caught my attention. It regarded appropriate percentages to tip on high-end wine purchases in restaurants. (Seems an interesting time for such an article, but it appears that some are still spending). The amount used in this article as an example was $300, however I can see that what qualified as a premium or super premium would vary with location, and be somewhat in line with the menu… Continue

Added by Margie Tosch on September 23, 2009 at 2:24pm — No Comments

Are you Twitterpated?

This week it's back to the topic of social networking (again) - this time Twitter in particular. A few times in the last week I saw posts (on facebook and twitter) that said something like this: "Busy un-following anyone who isn't following me back."



(Brief explanation for newbies: On… Continue

Added by Margie Tosch on July 2, 2009 at 8:10am — 1 Comment

Are you getting your Vinotherapy? I am...



If you know me, you know that food & wine are a major part of my life! I even have a few grape vines growing in my little backyard. I also lead a life that is just plain hard on my hands; between flying trapeze, cooking, catering & dishes, dogs, cats & horses, my poor hands don't stand a chance. It is a constant battle to keep them moisturized. I've tried many products,…
Continue

Added by Margie Tosch on June 26, 2009 at 1:05pm — No Comments

Care to step out of your tent for a little wine tasting?

Camp grounds are going upscale! I guess gone are the days when you pitched a tent and roast hot dogs over the fire. Now you pull up in your RV (that cost more then the average home) and make reservations at the restaurant. While many parks have had small stores and/or snack bars, or maybe even a pancake breakfast, now some park are adding full service restaurants - and even wine tasting!…



Continue

Added by Margie Tosch on June 25, 2009 at 7:25am — No Comments

Do you really want to know what they're saying about you? You should...

Last week I posted a Twitter about a secret shopper service that we were conducting for a wine club. I added, "Why doesn't every wine club do this?" I got a response right away from Chris Doran at J Doran Vineyards: "Insecurity Margie. Many people would rather not know the truth." And I must say, I agree completely! There might be some unflattering feedback - and really, who… Continue

Added by Margie Tosch on June 23, 2009 at 3:39pm — No Comments

Social Media Experiment... with Artisan Whiskey..

I admit it, living in Sonoma can make one a bit wine-centric. We live amongst the vines, we see it, we breathe it, and yes, we drink it; sometimes to the exclusion of all else. So, when I received a bottle of micro-distilled Peregrine Rock - California Pure Malt Whiskey, it was something new to me.

I did a little research and learned that micro-distilleries, like many…

Continue

Added by Margie Tosch on June 10, 2009 at 10:43am — No Comments

Social Networking

Wikipedia: A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade.

Everywhere you go people are talking about it - and doing it: social networking. And although most of the talk is about online…

Continue

Added by Margie Tosch on June 1, 2009 at 6:21am — No Comments

The flip side of going green - "green wash" ... and, care to take the no more bottled water pledge?

The flip side of going green - "green wash"

... and, care to take the no more bottled water pledge?

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The recent 'green' articles have generated a huge response from you, so obviously this is a subject that is important to many. Even so, I promise next week… Continue

Added by Margie Tosch on May 18, 2009 at 8:53pm — No Comments

Eating Green Part II

Green Eating Part II

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Last week's topic of the large amount of waste involved in quick service take out struck a chord; I heard from a lot of you! (For all the comments,…

Continue

Added by Margie Tosch on May 14, 2009 at 1:13pm — No Comments

Eating take out and going green: are both possible?

Last week I had some late meetings - meaning I would not be getting home until after 8PM. My boyfriend decided to make things easier and stopped at Pollo Loco on the way home, to grab something quick for dinner. I am not (never have been) much of a quick service or take out kind of girl, so my experience here is limited.



I have to say I was happy to see the food though - I hadn't realized how hungry I was until I opened… Continue

Added by Margie Tosch on May 14, 2009 at 1:12pm — 1 Comment

Battling "local palate" with Passport to Woodinville

After being challenged awhile back to a Syrah Shootout by friends from Washington (because they think Sonomans don’t appreciate wine from other areas) we decided that perhaps we had developed a bit of a “local palate.” So rather than spending the weekend at Sonoma’s “April in Carneros” off we flew to try Washington’s “Passport to Woodinville,” a two day event just outside of Seattle, featuring over 40 wineries. The weekend got off to a rocky start: we missed our flight out of Sacramento, which… Continue

Added by Margie Tosch on April 22, 2009 at 2:35pm — 2 Comments

Wine 2.0 CrushPad Event: what trends did we see?

A couple of us made it to the trade tasting at the Wine 2.0 event at CrushPad on April 2nd. (Were you there too? If so, tell us about your experience!). I hadn't been to CrushPad before, but of course it seems everyone has heard of them. If you haven't here's a brief description of CrushPad (taken from their website):



Make your own world class wine - wherever you… Continue

Added by Margie Tosch on April 4, 2009 at 8:21am — No Comments

Guest feedback: is it all valid? And are you being true to your brand?

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Last week we talked about "standing out in a sea of sameness" and how important it is to ask your customers what they think. (Go here to read the article -scroll down to see all of your comments). I mentioned several very small details I have encountered that made me either come back to - or stay away from - local restaurants. I find it fascinating how… Continue

Added by Margie Tosch on April 2, 2009 at 9:53am — 1 Comment

How do you stand out in a sea of sameness?

I was talking with a friend of mine yesterday, who happens to be a brilliant speaker and trainer. We were talking about how companies can stand out in a sea of sameness.



Location, service, personality, product(s): all are ways to stand out and differentiate your company. However, before you try to differentiate yourself, don't you need to know how you are perceived by your customers now? After all, without first getting a clear picture of what your customers think, there is no way to… Continue

Added by Margie Tosch on March 27, 2009 at 8:37am — 3 Comments

Winery Owner Accused of Sexual Harassment: Is it True or False?



Winery Owner Accused of Sexual Harassment: Is it True or False?

March 11th, 2009



If you are a business owner, or even manager, this has got to be one of your worst fears. Someone files a sexual harassment claim against you. Now not only do you have legal trouble, but you envision your bank account and future going down the drain, while also having to deal with what others think, including your own family.



Yes, sexual… Continue

Added by Margie Tosch on March 12, 2009 at 8:36am — 2 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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