Voice of the Restaurant Industry
Erle Dardick's Blog – May 2009 Archive (2)
How do you show up in their world?
"So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board's world your staff's world) is not nearly as important as showing up in the world of the person you're actually trying to reach."
- Seth Godin
We met so many quality individuals in Chicago last week. It was really, really encouraging. Attendance seemed down at the NRA, but that simply gave us more time to spend… Continue
- Seth Godin
We met so many quality individuals in Chicago last week. It was really, really encouraging. Attendance seemed down at the NRA, but that simply gave us more time to spend… Continue
Added by Erle Dardick on May 26, 2009 at 9:30am — 3 Comments
Remember to tip the category
People go to your place because:
a) The business you're in - the market category - is worthwhile, and
b) Your company has a worthwhile offering in that category
We all promote our businesses. But let's talk about promoting the category. It's not only when you're a pioneer that you need to promote the category. When the marketing category is threatened, category promotion can be just as vital. Because relationships and alliances precede sales and… Continue
a) The business you're in - the market category - is worthwhile, and
b) Your company has a worthwhile offering in that category
We all promote our businesses. But let's talk about promoting the category. It's not only when you're a pioneer that you need to promote the category. When the marketing category is threatened, category promotion can be just as vital. Because relationships and alliances precede sales and… Continue
Added by Erle Dardick on May 12, 2009 at 12:00pm — No Comments
Latest Blog Posts
Most Popular Blog Posts
Blog Topics by Tags
Advertisement
Industry News
Social Media News
Technology
Photos
© 2013 Created by FohBoh.
