Brooks Briz's Blog (6)

Optimizing Local Search: Easier Than You Think [Video]

Find out about Google's new local advertising program, Google Tags, how and why Google Places has changed their algorithm and how to optimize your local presence (regardless of your niche) in less than 10 minutes.

 

Please make sure that you select the "720p" option at the bottom right-hand corner (upon hitting the play button) and allow a few moments for the video to load. You can watch this video in full screen…

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Added by Brooks Briz on January 11, 2011 at 8:30am — No Comments

Using Words That Matter (Sell)

"It's the damn economy's fault!" -Most small business owners



It's not the economy, it's not that your people are lazy or any other multitude of reasons that you may be falling behind. A major component as to why you're unable to sell your product and/or service is because your words STINK!



Being "good" is simply not good enough! Your mission, should you choose to accept…
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Added by Brooks Briz on December 7, 2010 at 8:00am — No Comments

The Importance of Storytelling and Community (Video)

A few things before I tell you my story of why I'm standing before you and stressing the importance of the FohBoh community:



  1. First and foremost, thank you for taking your time to watch this as I feel confident that the message will genuinely help you.

  2. Please make yourself comfortable with a snack and/or drink (as this video just surpasses the 10 minute…
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Added by Brooks Briz on November 29, 2010 at 9:30pm — 3 Comments

Why Facebook Ads "Work" (And Why They Don't At All)

"Wow, I forgot how awesome Facebook makes their ads look," I thought to myself. I was in the midst of creating a Facebook fan page for my FOH training start-up and was looking at the ad preview that Facebook generates to entice the fan page owner to advertise.



Creating the ad design for the consumer automatically (based on the company's logo and description) is a slick move on Facebook's part but I was immediately reminded of the utter failure that I had experienced with this… Continue

Added by Brooks Briz on October 13, 2010 at 7:00am — 2 Comments

Three Reasons Why Your Social Strategy Is Failing

I looked down and smiled at the finishing touches I had just made to a new flyer promoting my bike taxi business located on the sandy beaches of Ocean City, MD. I was proud of the work that I had done on this particular marketing piece and was eager to start handing them out to hotel concierges, restaurant managers and other service providers to foster new affiliate relationships.



My business partner looked over my work, gently smiled and then asked me, “You’ve got…
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Added by Brooks Briz on October 11, 2010 at 4:00pm — 8 Comments

Five Key Strategies You Need To Dominate Local Search

Bryan Harris, the managing partner of Outback Steakhouse in Durham, NC, doesn't know what a slow night is. He doesn't worry that he's overstaffed or whether the tomatoes that he just chopped will spoil. He doesn't need to.



And it's not because of Outback's brand equity, his restaurant's location or even his latest direct mail campaign. It's because he has a killer local strategy. The bottom line is that if…
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Added by Brooks Briz on October 9, 2010 at 3:30pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

PepsiCo exec Lisa Walsh shares path to leadership

Industry leader Lisa Walsh, vice president of PepsiCo Customer Management, has risen through the ranks at the company since j -More

Checkers, Philly Pretzel Factory seize opportunity at Wal-Mart

Checkers and Philly Pretzel Factory are hoping to benefit from Wal-Mart's popularity by embracing new franchise development o -More

Quickserve eateries entice customers with local and sustainable angle

Locally-sourced, conscientious ingredients are gracing menus and grabbing loyal consumers at an increasing number of restaura -More

Galbani® Mascarpone. Gold Standard True Italian Taste.
Italy has a flavor all its own. When it comes to cheese, chefs who know choose Galbani. For irresistibly savory risottos and pastas, try classic Galbani mascarpone. Its rich, creamy goodness makes it perfect for favorites like tiramisu and cannoli. Galbani mascarpone, one of the fine brands from Lactalis Culinary. For paring suggestions, click here.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

Wendy's Names Brandon Solano Senior Vice President of Marketing

The Wendy's Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and product innovator, has been named Senior Vice President of Marketing.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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