Brooks Briz's Blog (6)

Optimizing Local Search: Easier Than You Think [Video]

Find out about Google's new local advertising program, Google Tags, how and why Google Places has changed their algorithm and how to optimize your local presence (regardless of your niche) in less than 10 minutes.

Please make sure that you select the "720p" option at the bottom right-hand corner (upon hitting the play button) and allow a few moments for the video to load. You can watch this video in full screen…

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Added by Brooks Briz on January 11, 2011 at 8:30am — No Comments

Using Words That Matter (Sell)

"It's the damn economy's fault!" -Most small business owners

It's not the economy, it's not that your people are lazy or any other multitude of reasons that you may be falling behind. A major component as to why you're unable to sell your product and/or service is because your words STINK!

Being "good" is simply not good enough! Your mission, should you choose to accept… Continue

Added by Brooks Briz on December 7, 2010 at 8:00am — No Comments

The Importance of Storytelling and Community (Video)

A few things before I tell you my story of why I'm standing before you and stressing the importance of the FohBoh community:

First and foremost, thank you for taking your time to watch this as I feel confident that the message will genuinely help you.
Please make yourself comfortable with a snack and/or drink (as this video just surpasses the 10 minute…

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Added by Brooks Briz on November 29, 2010 at 9:30pm — 3 Comments

Why Facebook Ads "Work" (And Why They Don't At All)

"Wow, I forgot how awesome Facebook makes their ads look," I thought to myself. I was in the midst of creating a Facebook fan page for my FOH training start-up and was looking at the ad preview that Facebook generates to entice the fan page owner to advertise.

Creating the ad design for the consumer automatically (based on the company's logo and description) is a slick move on Facebook's part but I was immediately reminded of the utter failure that I had experienced with this… Continue

Added by Brooks Briz on October 13, 2010 at 7:00am — 2 Comments

Three Reasons Why Your Social Strategy Is Failing

I looked down and smiled at the finishing touches I had just made to a new flyer promoting my bike taxi business located on the sandy beaches of Ocean City, MD. I was proud of the work that I had done on this particular marketing piece and was eager to start handing them out to hotel concierges, restaurant managers and other service providers to foster new affiliate relationships.

My business partner looked over my work, gently smiled and then asked me, “You’ve got… Continue

Added by Brooks Briz on October 11, 2010 at 4:00pm — 8 Comments

Five Key Strategies You Need To Dominate Local Search

Bryan Harris, the managing partner of Outback Steakhouse in Durham, NC, doesn't know what a slow night is. He doesn't worry that he's overstaffed or whether the tomatoes that he just chopped will spoil. He doesn't need to.

And it's not because of Outback's brand equity, his restaurant's location or even his latest direct mail campaign. It's because he has a killer local strategy. The bottom line is that if… Continue

Added by Brooks Briz on October 9, 2010 at 3:30pm — No Comments