Brooks Briz's Blog (6)

Optimizing Local Search: Easier Than You Think [Video]

Find out about Google's new local advertising program, Google Tags, how and why Google Places has changed their algorithm and how to optimize your local presence (regardless of your niche) in less than 10 minutes.

 

Please make sure that you select the "720p" option at the bottom right-hand corner (upon hitting the play button) and allow a few moments for the video to load. You can watch this video in full screen…

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Added by Brooks Briz on January 11, 2011 at 8:30am — No Comments

Using Words That Matter (Sell)

"It's the damn economy's fault!" -Most small business owners



It's not the economy, it's not that your people are lazy or any other multitude of reasons that you may be falling behind. A major component as to why you're unable to sell your product and/or service is because your words STINK!



Being "good" is simply not good enough! Your mission, should you choose to accept…
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Added by Brooks Briz on December 7, 2010 at 8:00am — No Comments

The Importance of Storytelling and Community (Video)

A few things before I tell you my story of why I'm standing before you and stressing the importance of the FohBoh community:



  1. First and foremost, thank you for taking your time to watch this as I feel confident that the message will genuinely help you.

  2. Please make yourself comfortable with a snack and/or drink (as this video just surpasses the 10 minute…
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Added by Brooks Briz on November 29, 2010 at 9:30pm — 3 Comments

Why Facebook Ads "Work" (And Why They Don't At All)

"Wow, I forgot how awesome Facebook makes their ads look," I thought to myself. I was in the midst of creating a Facebook fan page for my FOH training start-up and was looking at the ad preview that Facebook generates to entice the fan page owner to advertise.



Creating the ad design for the consumer automatically (based on the company's logo and description) is a slick move on Facebook's part but I was immediately reminded of the utter failure that I had experienced with this… Continue

Added by Brooks Briz on October 13, 2010 at 7:00am — 2 Comments

Three Reasons Why Your Social Strategy Is Failing

I looked down and smiled at the finishing touches I had just made to a new flyer promoting my bike taxi business located on the sandy beaches of Ocean City, MD. I was proud of the work that I had done on this particular marketing piece and was eager to start handing them out to hotel concierges, restaurant managers and other service providers to foster new affiliate relationships.



My business partner looked over my work, gently smiled and then asked me, “You’ve got…
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Added by Brooks Briz on October 11, 2010 at 4:00pm — 8 Comments

Five Key Strategies You Need To Dominate Local Search

Bryan Harris, the managing partner of Outback Steakhouse in Durham, NC, doesn't know what a slow night is. He doesn't worry that he's overstaffed or whether the tomatoes that he just chopped will spoil. He doesn't need to.



And it's not because of Outback's brand equity, his restaurant's location or even his latest direct mail campaign. It's because he has a killer local strategy. The bottom line is that if…
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Added by Brooks Briz on October 9, 2010 at 3:30pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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