Voice of the Restaurant Industry
Steven Groves's Blog – June 2011 Archive (2)
Making More Table Turns in a Social World
How will the customer experience vary from visit to visit? The ability to create a consistent and repeatable customer experience has been a formula for success for brands for decades. The ability to manage the expectations of the consumer has led many organizations from a small start to a raving success. You might get two chances to impress a new customer, but asking…
Added by Steven Groves on June 21, 2011 at 1:00pm — 3 Comments
What are the best characteristics for a Loyalty Program?
I'm preparing to interview one of the leaders in loyalty-based customer retention and have come up with some starter questions -
- Loyalty has been called a tactic by some and a strategy by others. Who's right??
- A loyalty program is built on rewarding the customer in some way for their…
Added by Steven Groves on June 20, 2011 at 3:30pm — No Comments
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