Jon Rock's Blog (17)

The cellphone on turning 40

It’s hard to believe the first cellphone call was made last week 40 years ago. Remember the scene in the movie Wall Street where Gordon Gekko, played by Michael Douglas, calls Bud Fox (Charlie Sheen) from the beach on a Motorola DynaTAC, which was essentially a brick with an antenna attached to it? These early cell phones cost several thousand dollars and the airtime charges were typically $0.45 per minute plus $0.25 for long distance. If you were outside your metro area, there were…

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Added by Jon Rock on April 8, 2013 at 10:07am — No Comments

OpenTable reduces direct restaurant reservations

In a recent article published in Gourmet Marketing, it has come to light that OpenTable made a change to their portal user interface. The restaurant URL previously was featured prominently on the Overview page; this was moved to the More Details section.  The article maintains that this subtle user interface change was done intentionally to capture reservations via the OpenTable…

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Added by Jon Rock on March 14, 2013 at 12:34pm — 2 Comments

Report from MoFuse: State of the Mobile Web

MoFuse, a global leader in mobile web content management, just released its State of the Mobile Web Report. The report reviews mobile browsing activity across many different types of mobile sites, with a focus on mobile web audiences for small-and-medium size businesses (SMBs). The report is an effort to help organizations understand how, and when, to best…

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Added by Jon Rock on September 7, 2012 at 8:20am — No Comments

Should Only People Under 25 Engage in Social Media Marketing?

A recent article titled “Why Every Social Media Manager Should Be Under 25” drew much criticism and fire from marketing professionals of all ages. In retrospect, hopefully, the inexperienced author probably wishes she could retract her negative and inflammatory comments. A number of the posted comments are worthy of sharing.

“So, by that argument, once social media is replaced by the next big thing, everyone your age should be…

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Added by Jon Rock on July 25, 2012 at 11:00am — 2 Comments

Restaurants that get mobile right!

According to a recent Search Engine Land article Why Restaurants & Other Local Businesses Need Mobile, “the keyword [restaurants near me] has almost 10,000 searches per month on desktop computers, but four times that on mobile devices.” The article also goes on to point out that desktop and mobile visitors have different end…

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Added by Jon Rock on June 1, 2012 at 6:39am — 5 Comments

What do QR codes, a wine list and your Smartphone share in common?

I was out to dinner at a Boston white tablecloth restaurant a few weeks ago with a coworker.  The waitress plopped down a couple of menus and a fairly extensive wine list over the usual pleasantries one would expect at any fine dining establishment. My coworker looked over the menu while I reviewed the wine list. The waitress promptly came over after about 5 minutes and asked us if we had any questions about the menu, the wine list, and to take our drink order. This created an awkward moment…

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Added by Jon Rock on May 17, 2012 at 5:00pm — 3 Comments

A restaurant Internet marketing study: Behind the scenes

My company, Restaurant Sciences, has a research arm and we recently completed a survey of chain and independent restaurants to understand their internet usage.  The survey answers burning questions such as what percentage of restaurants have a main website, a mobile website or a various types of Social Media presence.



A portion of the survey results is featured in a Boston Globe article titled “Independent restaurants neglect…

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Added by Jon Rock on May 3, 2012 at 5:00pm — 2 Comments

Restaurants and the Instagram Buzz

Last week, Facebook purchased Instagram, the barely 2-year old photo sharing startup for $1 billion dollars. The New York Times recently chronicled Instagram’s road to success, struggling as a fledgling start-up to keep up with server demand as thousands downloaded the iPhone version of the app and began uploading pictures hours after it…

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Added by Jon Rock on April 19, 2012 at 5:00pm — 3 Comments

Every Picture Tells a Story: Facebook Timeline

There’s been negative buzz lately from marketers regarding the switch to timeline that automatically occurred at the end of March. We need to take stock in the fact that Facebook is a free and powerful social media platform, thus the powers that be can affect changes, which means we as marketers need to creatively adapt to those changes. Recently, Facebook Marketing Solutions posted this question to its fans: “For…

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Added by Jon Rock on April 4, 2012 at 5:00pm — 4 Comments

Tips: Restaurant Marketing with Pinterest

In our blog titled Pinterest: How can restaurants use this online pinboard, we examined this virtual pinboard to understand how restaurants could use this platform in their efforts to connect online with new and existing customers. Since this blog was written, we had the opportunity to gain insight from…

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Added by Jon Rock on March 19, 2012 at 5:30am — No Comments

Pinterest: How can restaurants use this online pinboard?

There’s been a lot of buzz around Pinterest in the media lately. According to an article published this month in TechCrunch citing data collected by comScore, Pinterest hit 10 million unique visitors per month faster than any standalone website ever. Its rise to prominence can be demographically credited to 18-34 year old women from the…

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Added by Jon Rock on February 16, 2012 at 8:00am — 2 Comments

Can a Website Developed in HTML5 Look Good on Mobile Devices?

There are many differing opinions on whether sites developed in HTML5 can display content on mobile devices as eloquently as they do in the desktop and tablet world. Before we examine the pros and cons of each, here is a little background on the two technologies.

HTML5

HTML5 will be the new standard for Hypertext Markup Language (HTML), according to W3C. ("The World Wide Web Consortium is an international community where Member organizations, a full-time staff, and the…

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Added by Jon Rock on January 27, 2012 at 12:13pm — No Comments

Mobile App vs. Mobile Website: Which is Best for Restaurants?

If you talk to a restaurant owner about going mobile (assuming they understand how pressing it is that they get on the mobile bandwagon pronto!) often the question will arise, “Should I get a Mobile App or should I go with a Mobile Website.” Surprisingly, you will find some restaurant operators are not doing anything because they just don’t know which way to go. Let’s try to clear things up by first examining each one:…

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Added by Jon Rock on January 19, 2012 at 7:12am — 13 Comments

Google Analytics: Restaurant Mobile Website Trends

In our original blog titled “Google Analytics: Analyzing Mobile Website Performance”, we reviewed a number of reporting metrics provided by Google and possible interpretations of the data. In addition, we discussed best practices for setting up a Google Analytics account for your main and mobile websites. In this most recent blog, we will take a look back at mobile website…

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Added by Jon Rock on December 30, 2011 at 8:30am — No Comments

Last Minute Restaurant Marketing for the Holidays

Luckily, it’s a busy time of the year for many restaurants.  Trying to keep up with increased demand may have created an operational squeeze on your time.  Now here you are--in the midst of the holidays-- to find that you didn’t get to all of the marketing tasks you intended.  It is a little late in the game but there is still time for a few efforts that are pretty easy to tackle and inexpensive as well.

 

Gift Cards

Stay in the mind of your customers and shoppers…

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Added by Jon Rock on December 19, 2011 at 11:19am — No Comments

Google Analytics: Analyzing Mobile Website Performance

Now that you’ve created your restaurant’s mobile website it’s time to think about tracking results. This will help you analyze the effectiveness of your content and ultimately help you optimize your sales. The beauty of Google Analytics is that it’s free and you don’t have to be an analyst to interpret the data, or act on it.

 Key Metrics in Google Analytics

Here is a breakdown of a number of key metrics provided by Google Analytics, possible interpretations of the data,…

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Added by Jon Rock on December 9, 2011 at 1:03pm — No Comments

Mobile Website Makes Midnight Snacks Easier to Find

Have you ever been driving home in the wee hours of the morning and suddenly had a massive craving for eggs with hash browns and a side of pancakes and a hot cup of freshly brewed coffee? If you are in familiar territory, you probably know where the all night diner or fast-food chain is located. What if you are driving on a major highway out-of-state where everything is dark, even the interchanges --how do you locate an all-night diner without getting off at an exit and driving around…

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Added by Jon Rock on December 7, 2011 at 12:00pm — 1 Comment

Monthly Archives

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Ice cream makes a comeback with unusual new flavors

Ice cream shops saw their sales dip 4% from 2008 through 2013, as health-conscious consumers switched to frozen yogurt, but n -More

Grand Cru® Pistachio Crisps with Spicy Red Pepper Jelly
Pistachios pair perfectly with Grand Cru® in this unique, on-trend application. Grand Cru is an award-winning Alpine-style cheese that's crafted to achieve memorable menu items, and this one is no exception. Plus, it is now available in a convenient, slice-on-slice format. Find this and other inventive recipe ideas that will help you create a masterful menu.

Panda Express aims to stay trendy with new store concept

Panda Express opened a new eatery in a Pasadena, Calif., strip mall last month, which doubles as a test kitchen for new menu  -More

3 reasons why "charitable giving" law is good for business

Many restaurateurs already participate in food-donation programs because it's the right thing to do, but may not realize the  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Chipotle Mexican Grill, Inc. Second Quarter 2014 Revenues Up 28.6%

Comparable restaurant sales increased 17.3% - Restaurant level operating margin was 27.3%, a decrease of 30 basis points

Tava Indian Kitchen Appoints Jeremy Morgan As New Chief Executive Officer, Announces Expansion Plans

Tava Indian Kitchen, the Bay Area's rapidly expanding fast casual Indian restaurant concept, announced that Jeremy Morgan, formerly SVP of Marketing and Consumer Insights for Smashburger, has been appointed to the position of Chief Executive Officer.

Movie Tavern Unveils New Theatre in Louisiana’s Northshore

Movie Tavern, a pioneer of in-theatre dining, has announced the grand opening of its first Louisiana location in Covington on July 31 as part of the company’s national expansion.

National Restaurant Association Commends House Passage of Charitable Giving, Anti-Hunger Measures

The National Restaurant Association today applauded members of the House of Representatives for passing H.R. 4719, 'America Gives More Act of 2014.'

NRA Releases Sustainability Report Offering Expert Advice and Money-Saving Tips

The National Restaurant Association has issued a new report focused on sustainability best practices for the foodservice industry.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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