Michael Pingree's Blog (7)

Mobile Marketing for Restaurants Made Easy

Mobile marketing for restaurants is quickly becoming one of the most popular, easiest and most affordable way for restaurants to market themselves. Mobile marketing uses mobile devices to advertise and grow their customer base. If your restaurant is not utilizing mobile marketing, it should take advantage of this marketing technique. The following article contains some helpful tips on how you can effectively use mobile marketing and grow your restaurant.

In order to use…

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Added by Michael Pingree on June 18, 2012 at 12:15pm — No Comments

Use Facebook For Marketing your Restaurant In 10 Simple Steps

Facebook is more than a website to use to keep in touch with friends and family. It is commonly used as a marketing tool for restaurants of all sizes. Below, you will find 10 simple steps to get your restaurant Facebook marketing campaign operating in a successful manner.

1.  The content that you add to your Facebook page will make a difference in the amount of people that follow you. If you are publishing information that is not interesting, they are not going to take…

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Added by Michael Pingree on June 14, 2012 at 11:30am — 3 Comments

Mobile Marketing Advice To Give Your Restaurant A Boost

If your restaurant is doing well, but you feel like you could be doing more to bring in new customers, don't overlook the power of mobile marketing. Cell phones are not just phones anymore, but a readymade avenue for effective advertising if you know how. Here are some basic strategies that you need to be using to stay competitive.

As you begin to integrate mobile marketing into your restaurant plan, there are some key principles to remember before you begin.…

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Added by Michael Pingree on June 11, 2012 at 1:54pm — No Comments

Five Mistakes Restaurants Make On Facebook

So many restaurants use social media marketing to reach out to more customers, but many don't heed simple etiquette or choose to ignore common mistakes many before them have made. Don't jeopardize your company's successes by ignoring the warnings and angering your future customers. Be cautious in your advertising endeavors and use the tips from the article below to avoid the faux pas of Facebook marketing.

1.  Current and future customers who check out your Facebook page do so…

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Added by Michael Pingree on June 8, 2012 at 9:30am — No Comments

7 Tips for Restaurant Search Engine Optimization

Getting your restaurant site seen by a lot of people can be a great help for attracting new visitors that will become customers. If you want to do search engine optimization (SEO), you need to get the right information, and you need to see how it applies to you and your restaurant website. Here are some tips to help you.

1. Make decisions based on the best things for your prospective customers. When you set out to do SEO, remember to think of your customers. Let that…

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Added by Michael Pingree on June 6, 2012 at 9:30am — No Comments

A Few Social Media Marketing Tips for Restaurants

Social media marketing for restaurants can be a hard thing to get into. This is because you are going to hear a lot of information about social marketing and how to use it for your benefit. But this can leave you confused and not sure about where to go in your social media marketing efforts. So if you are going to want to see what it is like to be successful to the best of your ability with social media marketing for restaurants, keep reading to learn how to do just…

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Added by Michael Pingree on June 4, 2012 at 1:30pm — No Comments

2012 Restaurant Website Guide

Running a successful restaurant takes a tremendous amount of hard work, time, and dedication.  It's easy to get caught up in the day-to-day operations of running your business, while your website gets left on the back burner.  Don't worry, you're not alone!  Most restaurant owners fail to give their website the attention it deserves.

But luckily, you've recognized the importance of the web in 2012, and how much of an impact it can have on your restaurant's bottom line.  Now it's just…

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Added by Michael Pingree on May 17, 2012 at 2:49pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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