Michael Pingree's Blog (7)

Mobile Marketing for Restaurants Made Easy

Mobile marketing for restaurants is quickly becoming one of the most popular, easiest and most affordable way for restaurants to market themselves. Mobile marketing uses mobile devices to advertise and grow their customer base. If your restaurant is not utilizing mobile marketing, it should take advantage of this marketing technique. The following article contains some helpful tips on how you can effectively use mobile marketing and grow your restaurant.

In order to use…

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Added by Michael Pingree on June 18, 2012 at 12:15pm — No Comments

Use Facebook For Marketing your Restaurant In 10 Simple Steps

Facebook is more than a website to use to keep in touch with friends and family. It is commonly used as a marketing tool for restaurants of all sizes. Below, you will find 10 simple steps to get your restaurant Facebook marketing campaign operating in a successful manner.

1.  The content that you add to your Facebook page will make a difference in the amount of people that follow you. If you are publishing information that is not interesting, they are not going to take…

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Added by Michael Pingree on June 14, 2012 at 11:30am — 3 Comments

Mobile Marketing Advice To Give Your Restaurant A Boost

If your restaurant is doing well, but you feel like you could be doing more to bring in new customers, don't overlook the power of mobile marketing. Cell phones are not just phones anymore, but a readymade avenue for effective advertising if you know how. Here are some basic strategies that you need to be using to stay competitive.

As you begin to integrate mobile marketing into your restaurant plan, there are some key principles to remember before you begin.…

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Added by Michael Pingree on June 11, 2012 at 1:54pm — No Comments

Five Mistakes Restaurants Make On Facebook

So many restaurants use social media marketing to reach out to more customers, but many don't heed simple etiquette or choose to ignore common mistakes many before them have made. Don't jeopardize your company's successes by ignoring the warnings and angering your future customers. Be cautious in your advertising endeavors and use the tips from the article below to avoid the faux pas of Facebook marketing.

1.  Current and future customers who check out your Facebook page do so…

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Added by Michael Pingree on June 8, 2012 at 9:30am — No Comments

7 Tips for Restaurant Search Engine Optimization

Getting your restaurant site seen by a lot of people can be a great help for attracting new visitors that will become customers. If you want to do search engine optimization (SEO), you need to get the right information, and you need to see how it applies to you and your restaurant website. Here are some tips to help you.

1. Make decisions based on the best things for your prospective customers. When you set out to do SEO, remember to think of your customers. Let that…

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Added by Michael Pingree on June 6, 2012 at 9:30am — No Comments

A Few Social Media Marketing Tips for Restaurants

Social media marketing for restaurants can be a hard thing to get into. This is because you are going to hear a lot of information about social marketing and how to use it for your benefit. But this can leave you confused and not sure about where to go in your social media marketing efforts. So if you are going to want to see what it is like to be successful to the best of your ability with social media marketing for restaurants, keep reading to learn how to do just…

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Added by Michael Pingree on June 4, 2012 at 1:30pm — No Comments

2012 Restaurant Website Guide

Running a successful restaurant takes a tremendous amount of hard work, time, and dedication.  It's easy to get caught up in the day-to-day operations of running your business, while your website gets left on the back burner.  Don't worry, you're not alone!  Most restaurant owners fail to give their website the attention it deserves.

But luckily, you've recognized the importance of the web in 2012, and how much of an impact it can have on your restaurant's bottom line.  Now it's just…

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Added by Michael Pingree on May 17, 2012 at 2:49pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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