Michael Pingree's Blog (7)

Mobile Marketing for Restaurants Made Easy

Mobile marketing for restaurants is quickly becoming one of the most popular, easiest and most affordable way for restaurants to market themselves. Mobile marketing uses mobile devices to advertise and grow their customer base. If your restaurant is not utilizing mobile marketing, it should take advantage of this marketing technique. The following article contains some helpful tips on how you can effectively use mobile marketing and grow your restaurant.

In order to use…

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Added by Michael Pingree on June 18, 2012 at 12:15pm — No Comments

Use Facebook For Marketing your Restaurant In 10 Simple Steps

Facebook is more than a website to use to keep in touch with friends and family. It is commonly used as a marketing tool for restaurants of all sizes. Below, you will find 10 simple steps to get your restaurant Facebook marketing campaign operating in a successful manner.

1.  The content that you add to your Facebook page will make a difference in the amount of people that follow you. If you are publishing information that is not interesting, they are not going to take…

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Added by Michael Pingree on June 14, 2012 at 11:30am — 3 Comments

Mobile Marketing Advice To Give Your Restaurant A Boost

If your restaurant is doing well, but you feel like you could be doing more to bring in new customers, don't overlook the power of mobile marketing. Cell phones are not just phones anymore, but a readymade avenue for effective advertising if you know how. Here are some basic strategies that you need to be using to stay competitive.

As you begin to integrate mobile marketing into your restaurant plan, there are some key principles to remember before you begin.…

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Added by Michael Pingree on June 11, 2012 at 1:54pm — No Comments

Five Mistakes Restaurants Make On Facebook

So many restaurants use social media marketing to reach out to more customers, but many don't heed simple etiquette or choose to ignore common mistakes many before them have made. Don't jeopardize your company's successes by ignoring the warnings and angering your future customers. Be cautious in your advertising endeavors and use the tips from the article below to avoid the faux pas of Facebook marketing.

1.  Current and future customers who check out your Facebook page do so…

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Added by Michael Pingree on June 8, 2012 at 9:30am — No Comments

7 Tips for Restaurant Search Engine Optimization

Getting your restaurant site seen by a lot of people can be a great help for attracting new visitors that will become customers. If you want to do search engine optimization (SEO), you need to get the right information, and you need to see how it applies to you and your restaurant website. Here are some tips to help you.

1. Make decisions based on the best things for your prospective customers. When you set out to do SEO, remember to think of your customers. Let that…

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Added by Michael Pingree on June 6, 2012 at 9:30am — No Comments

A Few Social Media Marketing Tips for Restaurants

Social media marketing for restaurants can be a hard thing to get into. This is because you are going to hear a lot of information about social marketing and how to use it for your benefit. But this can leave you confused and not sure about where to go in your social media marketing efforts. So if you are going to want to see what it is like to be successful to the best of your ability with social media marketing for restaurants, keep reading to learn how to do just…

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Added by Michael Pingree on June 4, 2012 at 1:30pm — No Comments

2012 Restaurant Website Guide

Running a successful restaurant takes a tremendous amount of hard work, time, and dedication.  It's easy to get caught up in the day-to-day operations of running your business, while your website gets left on the back burner.  Don't worry, you're not alone!  Most restaurant owners fail to give their website the attention it deserves.

But luckily, you've recognized the importance of the web in 2012, and how much of an impact it can have on your restaurant's bottom line.  Now it's just…

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Added by Michael Pingree on May 17, 2012 at 2:49pm — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

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Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

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