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Michael L. Atkinson's Blog (208)

The World of Foodservice Supply Chain Must Change

It may look like the world of foodservice is controlled by 10 giants, but is it? Beyond the giant category killers are the brands restaurant operators and consumers know well and use every day. But, beyond these products are the collective voices of the consumer and the restaurant operator who vote with their wallets every day.

While B2C social media and social web analytics is helping businesses connect and engage more with their customers, what are businesses like Kraft, P&G and…

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Added by Michael L. Atkinson on March 8, 2013 at 11:00am — 2 Comments

Pimp My Pizza at Custom Built Pizza Las Vegas

I am reporting this log from the Collective Zoo website in Las Vegas, Nevada



The downside of ordering a pizza? Where do we begin?

No place ever puts enough cheese, no matter how much you ask for. It’s often a hassle when you ask for a half cheese, half supreme pizza. Most places, especially delivery, only let you choose up to three toppings. Almost nowhere offers any sauces other than simple marinara. Asking for a specialty crust is out of the question. Oh, and that will be a…

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Added by Michael L. Atkinson on October 9, 2012 at 2:30pm — No Comments

Amtrak Cross Country Train Trip...The California Zephyr - Part 3

The California Zephyr: Chicago to Emeryville, California

Did I mention that train travel requires having “sea-legs” and being unafraid to meet people at a shared dining room table, or, after falling into their lap?  Well, we know Leslie, Rudy, Sam and Tina, Nan, Jordan...all “lap” buddies and good sports.

We arrived in Chicago about two…

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Added by Michael L. Atkinson on September 11, 2012 at 10:10am — No Comments

Amtrak Cross Country Train Trip...so, what's for lunch? Part 2

Day 2

Coach travel sucks. Be it on a plane, a boat or a train, coach only offers two benefits: (1) it's cheap; (2) it gets you where you are going at the same time as first class. We opted for coach class from Boston to Chicago because it’s only a 24 hour ride. We…

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Added by Michael L. Atkinson on September 9, 2012 at 11:30am — No Comments

Amtrak Cross Country Train Trip...so, what's for lunch? Part 1

I am sitting in the South Station in Boston waiting for my son Dylan to arrive so we can box up his bicycle. Dylan just completed an incredible cross country solo bike trip that took nearly 3 months. This is one of those once in a lifetime father+son trips that I had to make. Maybe I'm kind of barging in on his adventure. Too bad. Now,it's our adventure and one I have been looking forward to for, well, three months.



I had some Business in NYC yesterday, so I have already logged 4…

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Added by Michael L. Atkinson on September 7, 2012 at 7:00am — No Comments

IFDA Presentation - July 23, 2012

IFDA Keynote.7.23.12.zip

To download the presentation, please click on the link above.…

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Added by Michael L. Atkinson on July 25, 2012 at 12:00pm — No Comments

Restaurants and CRM - More than just rewards and Loyalty

We are so lucky as an industry, really. Why? Because we have so many really, really smart people working on solutions that address decades-old problems. These smart entrepreneurs are developing new technologies that address the trifecta of business issues: (1) Sales, (2) Costs; and (3) Customers. 

Sales

Sales and increasing them is always on our mind as operators. Whether you are a franchisee, a multi-unit operator or corporate chieftain, "butts-in-seats" is…

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Added by Michael L. Atkinson on July 2, 2012 at 12:00pm — 2 Comments

The Good, Bad & Ugly Of Social Media: Guidelines For Employers And Compensation

HI, I found this post from World at Work and thought it was worth sharing.

BY LAUREN VALK

Jonna Contacos-Sawyer and Albert Lee began their session at WorldatWork’s recent Total…

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Added by Michael L. Atkinson on June 13, 2012 at 7:18am — 1 Comment

The 2012 CMO's Guide To Social

CMO's Guide To The Social Landscape. Developed once again by 97th Floor, an SEO, social media, and viral infographics firm, the latest social media infographic welcomes five new members to the roster. Time will tell whether they give heavyweights such as Facebook, Twitter, and LinkedIn a run for brands' advertising dollars, but incumbents including Pinterest and…

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Added by Michael L. Atkinson on May 29, 2012 at 2:00pm — No Comments

Brinker Restaurant Corp vs. Superior Court

APRIL 13,…

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Added by Michael L. Atkinson on April 13, 2012 at 3:44pm — No Comments

Managing Inventory using Web-Based Re-Distribution Services

Managing inventory requires attention to detail and careful planning to avoid the challenges excess inventory bring. Nothing kills cash flow faster than buying too much and selling less than projected. So I wonder, if there was a web-based service that would facilitate the buy/sell/trade of excess inventory in your local market including picking up and delivering the "goods", would operators subscribe to this service?

I remember borrowing ingredients or a bottle of Tequila from time…

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Added by Michael L. Atkinson on April 9, 2012 at 11:02am — No Comments

101 best restaurants in America

Ok, this is cool. While I think this is generally a good list, I am not so sure I agree 100% with the ranking. What do you think?

See this story on Fox News…

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Added by Michael L. Atkinson on March 6, 2012 at 3:32pm — No Comments

My Food + Tech + Co-working Discovery Tour

I'm on a bit of a food+technology discovery tour to better understand the buzz on what is new for the foodservice industry; the why and the why now. As a start-up entrepreneur, I am fascinated by what drives someone to want to be an entrepreneur, or even a food and/or tech entrepreneur. One would think that will all the buzz around start-ups these days that the number of new companies being formed would also be up. But, not so fast.

According to a quarterly survey from…

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Added by Michael L. Atkinson on February 15, 2012 at 5:30pm — 4 Comments

Food Trends for 2012...well, Maybe



Phil Lempert, CEO of The Lempert Report and “Supermarket Guru,” created his list of predictions for 2012. These top 10 predictions range from…

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Added by Michael L. Atkinson on January 16, 2012 at 12:13pm — 1 Comment

STOP PIPA

This is re-posted from foodtechconnect.



The future of the Internet as a driver of open innovation and entrepreneurship is threatened. If the Senate passes the Protect IP Act (PIPA)- which will be brought to the floor for a series of votes…
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Added by Michael L. Atkinson on January 16, 2012 at 12:03pm — No Comments

Food + Technology is Finally Getting Traction

I was so excited to see this post on Mashable that I just decided to re-post in its entirety. Finally, food+tech is coming of age using the clid and new devices that bring utility to restaurant operators.

How Professional Foodies Are Using Tech to Transform the Restaurant Business…

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Added by Michael L. Atkinson on January 12, 2012 at 11:30am — No Comments

10 Food Tech Start-Up Lessons

I remember the first POS terminal that I ever saw and used was way back in 1977. It was a monster and weighed a ton! I have no idea what this thing cost or who made it. It was all metal and brown. It didn't have a screen but it did have a keypad for entering data It was not exactly an elegant design, so I know Steve Jobs wasn't consulted.  I learned about PLU (Price Look Up) codes, and remember the thing churning like it was thinking, or trying to.…

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Added by Michael L. Atkinson on January 4, 2012 at 9:30am — 8 Comments

Where we're heading in 2012

It's good to keep track of what is created over time with hard work, passion and dedication. We at FohBoh have always advocated for the restaurant industry, working hard to deliver on our promise and this will only continue as we move in to 2012.

The FohBoh Milestone Timeline: 2007-2011…

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Added by Michael L. Atkinson on December 20, 2011 at 8:57am — 2 Comments

Top 10 Reasons for B2B Social Media

Social Media is indeed a mass communications vehicle like no other. But now, more and more businesses are finding that social media data can be valuable for businesses, particularly for customer insights. Through our work with independent restaurants and chains on social media strategy and delivering real-time social media "Mystery Shopper" reports via the FOHBuzz guest satisfaction tool, we see how to leverage social data for…

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Added by Michael L. Atkinson on December 6, 2011 at 5:02pm — No Comments

Social Media Addiction - Fact or Fiction?

I just had a very interesting conversation with a marketing manager at a regional chain a few days ago. She was pretty savvy about restaurant marketing in general and loves the notion of connecting online with her guests. She is in love with social media. In fact, she admitted that she is addicted to TweetDeck and that little tone that bleeps every time a new message arrives. 

It's a neurotransmitter that some researchers have linked our cultural obsession with social media –…

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Added by Michael L. Atkinson on November 22, 2011 at 8:30pm — 6 Comments

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