Ty Sullivan's Blog (69)

Honestly Deceiving: Being Real with the Consumer



From the moment we are born we are marketers.



It starts with ourselves and manifests into some other form down the line. No mater what business direction we end up taking, let’s face it, we are marketing.



Before we have learned to walk and talk, we are trying to get through to those higher beings…
Continue

Added by Ty Sullivan on October 10, 2012 at 5:23am — No Comments

John Lennon: Peace, Love and Rockin' Leadrership

Hard to believe it's been over 30 years since the assassination of John Lennon. Hard to believe it has been that long since we all gathered around our radios and TV’s trying to take in the news that one of the last great pacifists was murdered. Just like Robert Kennedy. Just like Martin Luther…

Continue

Added by Ty Sullivan on September 18, 2012 at 5:39pm — No Comments

Little Rascals Make Sure there is No Kid Hungry

OK, here comes the “not so interesting” opening hook line to start off a blog to engage the reader…

Recently, my daughter opened up her first lemonade stand and…

Here’s the follow-up line with the hook:

She did it for charity by her own choosing, raised…

Continue

Added by Ty Sullivan on September 5, 2012 at 5:00pm — 2 Comments

When Restaurant Leaders Become Changers of Commerce

Remember Live Aid back in 1986?

 

Remember seeing Queen give one of the best performances in rock history? Phil Collins playing both London and Philadelphia?

 

Remember how it made us all fell to be a planetary communality that day?

 

You want to feel that feeling again? Well you can by helping out and getting involved and being a…

Continue

Added by Ty Sullivan on August 21, 2012 at 6:30pm — No Comments

Quick Starbucks! What am I Thinking?

OK, so this is getting a little creepy.

Creepy but cool all in the same breath mind you.

First off...WARNING: Wipe any inappropriate thoughts from your mind when you enter a Starbucks. Your mind is about to be invaded.

It was announced that Starbucks was teaming up with…

Continue

Added by Ty Sullivan on August 8, 2012 at 5:30am — 1 Comment

Street Teaming & 4 Wall Marketing 101

Nowadays with all the distractions people use to block out the “real world” as they navigate through their day with their iThings, hand held destructo-games and quick texting, it’s tough to get the attention of all those grumbling bellies making their way past our locations. Street Teaming is a golden…

Continue

Added by Ty Sullivan on July 24, 2012 at 5:00pm — 1 Comment

100 Meals for under 500 Calories at Cafe Metro: the New Black in NYC

As the Director of Marketing for Cafe Metro in NYC, I was thrilled when noted nutritionist Martha McKittrick wanted to do a feature on our new 100 Under 500 Menu that features a menu of full meal options under 500 calories combined. Not a lot of places have embraced this mind set so I thought I would share it here. You can see see articles and great advise on her great website …

Continue

Added by Ty Sullivan on July 10, 2012 at 6:00pm — No Comments

Cheap! Cheap! Not Bird Calls, Branding and Discounting

Where do you draw the line on cheapening your brand with discounting?

Short of handing out the store to get them in the door, where do you start and end?

Recently I have had many conversations with marketing mavens in the restaurant biz that have all had the same issue on their mind as they head to bed…

Continue

Added by Ty Sullivan on June 26, 2012 at 6:00pm — 3 Comments

And the Social Good Shall Lead...From Summer Brand Camp.

Last week, for the third year in a row, I attended the single best conference on Marketing, HR, Social Media, Social Good, Social Chat…etc…Called the People Report Summer Brand Camp in Dallas Texas.

Let me start by saying I am not going to sit here and give you a play by play on the amazing stuff you missed.…

Continue

Added by Ty Sullivan on June 12, 2012 at 6:30pm — No Comments

And the Lord Said "Follow me, I'll follow U Back!"

My daughter, who is 3 going on 26, came across an Easter card as we were cleaning our house this weekend and as some children might, exclaimed the obvious, “Oh look Dad, it’s Jesus!” “That’s right honey” I replied, “And do you know who His Daddy is?” “It’s Zeus.”

 

Clearly, she needs a…

Continue

Added by Ty Sullivan on May 29, 2012 at 6:30pm — No Comments

The Top 3.5 Way’s You Really Should Handle Customer Service (A Parody)

Hello I’m Ty Sullivan the Director of Truths in Customer Service or as I like to say “DT’s in CustServ”.

You know, we always have customer service “guru’s,  “Jedi’s”, “Lords of Sweetness” telling us how to properly coddle guests when they have had an “incident” or “very disappointing”…

Continue

Added by Ty Sullivan on May 15, 2012 at 7:30pm — 1 Comment

Turn & Burn: Brand Messaging & Social Media

Paul Barron, of Digital Coco, discusses the importance of audience connectivity to brand messaging via food social-abiltly on various Social Media platforms with myself and Chef Rob Corliss- Founder of A.T.E (All Things Epicurean). Watch these great videos for…

Continue

Added by Ty Sullivan on May 1, 2012 at 6:30pm — No Comments

Who Was Your Yoda?

Recently I sat in my therapist’s office all ready to bark at the moon and lay blame for all my issues on my mother, the kid that aimed at me in dodge ball and possibly Nixon. But the session turned into a warm and fuzzy remembrance of the man who turned my life around.

 

In high school we had a…

Continue

Added by Ty Sullivan on April 17, 2012 at 6:00pm — 1 Comment

Signs of The Times

I have always believed in signs. I have also always believed that if we all spoke the same unspoken language we could dance around wars and confrontations. I also believe in aliens and fairies but that is another story.…

Continue

Added by Ty Sullivan on April 3, 2012 at 11:30am — No Comments

Flip Flops at a Conference? Only at The People Report Summer Brand Camp

iPad. Check.

Cell phone charger. Check.

Business cards. Check.

Flip…

Continue

Added by Ty Sullivan on March 20, 2012 at 6:00pm — No Comments

You're Hired! Celebrity Apprentice Meets Cafe Metro

This week my company had the unique opportunity to be involved with one of the biggest “reality” TV shows out there, The Celebrity Apprentice, Sunday’s at 9pm on NBC-TV.

 

I’m the Director of Marketing and Social Media for Café Metro’s parent company S.T. Management Group here in the quiet little…

Continue

Added by Ty Sullivan on February 21, 2012 at 6:00pm — 1 Comment

Bus Boy: A Story of Being There

“Is everyone alright?”- Robert Kennedy’s Final Words

I was sitting down to write a humorous piece on customer service, the restaurant industry and bus personnel in particular. As I hit the Google images icon the famous…

Continue

Added by Ty Sullivan on February 7, 2012 at 6:30pm — 5 Comments

The Blind Lead the Insightful? Leadership Eye Openers

If you want to test a man’s character, give him power.

~Abraham…

Continue

Added by Ty Sullivan on January 24, 2012 at 6:30pm — 2 Comments

RAOBK? Random Acts of Business Kindness

This week I made a Random Act Of Kindness (RAOK) video for one of the concepts I do marketing for, Café Metro. The vibe was awesome! The feeling of getting out there and doing random acts of kindness on a 12 degree morning were appreciated by all. We gave out gift cards, free…

Continue

Added by Ty Sullivan on January 10, 2012 at 6:30pm — 3 Comments

Blog Topics by Tags

Monthly Archives

2012

2011

2010

2009

Advertisments

 

DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

© 2014   Created by FohBoh.

Badges  |  Report an Issue  |  Terms of Service