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Shawna Simpson's Blog – May 2012 Archive (2)

Success Using Technology Depends on You!

I recently visited a restaurant and observed an elderly couple struggling to view a menu.  A few minutes into their struggle, their server graciously presented them with an iPad version of the menu and showed them within a few seconds how to zoom in to read the menu better.  The couple had a wonderful time…

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Added by Shawna Simpson on May 21, 2012 at 7:00am — 2 Comments

Unleashing the Power of Loyalty Programs

A growing trend in the hospitality industry is the use of loyalty and reward programs to give incentives to your customers to continue returning.  Rarely will a customer visit a national or regional restaurant or hotel without finding an incentive program.  Dine 9 times and receive your 10th meal free or earn 500 points and receive a free dessert.  The options are many, but where are the independent restaurants in the loyalty game?  Often times, loyalty programs are…

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Added by Shawna Simpson on May 6, 2012 at 8:30pm — 9 Comments

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