Voice of the Restaurant Industry
The phone I grew up with was clunky and served just one purpose — talk to someone. My monthly costs were high, and long distance calls were expensive. If something broke… major trouble. Today I have an iPhone. I can do a million tasks on it easily and intuitively; apps make it infinitely customizable; and while I may pay more each month, the expense is pegged to my usage- to my satisfaction.
The POS is a nerve center of a restaurant but no matter how much improvement you drive…Continue
It’s becoming increasingly clear that restaurants need to push their marketing further out from their restaurant to capture and retain customers. According to a nifty infographic from the National Restaurant Association, 28% of customers use social media to choose a restaurant; 27% use consumer-driven review sites.
Frankly these numbers seem low, and are low I am sure when you look at younger demographics- the customers who could be…Continue
Added by David Bloom on May 17, 2012 at 11:35am — No Comments
For those of us who sit in front of a computer all day it can be hard to remember than much of the world does not. They stand in front of customers or pace around work sites. The computer is secondary to how they work.
Mobile is changing this. People who previously engaged tech briefly (if ever) at the end of the day are now consuming content and information continuously via their phone. We’ve blogged about this before. But while restaurants are…Continue