Barry Chandler's Blog – August 2011 Archive (15)

New bar still under construction? It’s not too soon for social media

There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business. Free moments are going to be few and far between.



But don’t use that easy excuse to ignore the…

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Added by Barry Chandler on August 30, 2011 at 6:00pm — No Comments

Establishing the best social media voice for your bar

So you’ve finally become familiar with the world of social media. You’re monitoring Foursquare check-ins, interacting with Facebook fans and cell phone-tweeting with speed and accuracy that would make a high school sophomore envious.



Just as important as your technical savvy is…

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Added by Barry Chandler on August 30, 2011 at 5:30pm — No Comments

The next wave of marketing for bars & restaurants

You can’t have missed it. Marketing has changed forever. Many of you reading this blog post, found me originally through LinkedIn, Facebook or Twitter. If you hadn’t, you might never have known I existed! Well, I’m glad you found me. In any…

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Added by Barry Chandler on August 26, 2011 at 1:10am — No Comments

Customer Spotlight: Adobe Gilas

From time to time in this space we will highlight work we are doing with clients as we utilize social media to generate more business. We hope it provides a sense for what can be achieved when tools such as Facebook, Twitter sand Foursquare are in the right hands.



Restaurant and grille Adobe Gilas is a small chain with two locations in Ohio; one in Dayton and another in…

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Added by Barry Chandler on August 26, 2011 at 1:00am — No Comments

Customer Spotlight: The Big Bar



The Big Bar & Grill is located in Columbus on the campus of The Ohio State University. It is a popular watering h*** nestled in prime real estate near the university’s athletic facilities, off-campus student…

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Added by Barry Chandler on August 20, 2011 at 11:30pm — No Comments

Take a seat for Twitter 101

New technology can be scary. Not quite “My son brought Snooki Polizzi home for Christmas dinner” scary, but it’s definitely an arena where apprehension occasionally rears its ugly head.



In an effort to assuage those icky feeling with regards to one of social media’s biggest and most…

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Added by Barry Chandler on August 18, 2011 at 8:00pm — No Comments

Would a customer choose your bar based on Facebook alone?

 

We’ve got some bad news. The days of potential customers driving down Main Street and deciding where to grab a sandwich or a beer based on brick-and-mortar appearance are pretty much gone. That sweet awning just ain’t what it used to be.



In most cases the modern storefront…

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Added by Barry Chandler on August 18, 2011 at 8:00pm — No Comments

Build a quiz night to build your bar business

Short of a game-winning sports moment on the big screen or bar brawl, few things get groups of people in a watering h*** more engaged than a trivia competition. Most of us have a healthy competitive streak and the combination of little alcohol and a lot of desire to impress/beat your friends can…

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Added by Barry Chandler on August 16, 2011 at 6:58am — No Comments

Is your promotional prize enough to get the job done?

Weighing the cost of complimentary or discounted items against the value they serve marketing your business is a tricky business. The “2-for-1 Maine Lobster on Days Ending in ‘y’” special isn’t going to help your bottom line, but you won’t get much out of “Free Pint Glass Rental With Every…

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Added by Barry Chandler on August 13, 2011 at 6:00pm — No Comments

Why you should never remove Facebook comments, even the bad ones

Everybody loves to read something nice. That goes double when the something nice is about your business. “Had a great time Friday night!” “The new sound system rocks!” “Your toilet paper is the softest!” It’s all good.



But what happens when a customer (gasp!) has a complaint? Be…

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Added by Barry Chandler on August 11, 2011 at 6:30am — 2 Comments

How did 500,000 people build a Sports Bars at no cost?

Why online of course!

 

ESPN has teamed up with Samsung and Disney-owned Playdom Online Games to create the Sports Bar and Grill application. The game was launched just over three weeks ago and…

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Added by Barry Chandler on August 9, 2011 at 6:52am — No Comments

Customer Spotlight: Schmidt’s Restaurant and Sausage Haus

 

From time to time in this space we will highlight work we are doing with clients as we utilize social media to generate more business. We hope it provides a sense for what can be achieved when tools such as Facebook, Twitter sand Foursquare are in the right…

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Added by Barry Chandler on August 9, 2011 at 6:28am — No Comments

Foursquare Mayors: Honor Your Bar’s Favorite “Elected Official”

In the summer of 2009, just months after its release, leading industry website Mashable asked whether the social network Foursquare could be the next Twitter. And while the…

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Added by Barry Chandler on August 6, 2011 at 12:38am — No Comments

What you can learn from the world’s best cocktails

Yeah, okay. We know you make the “Best Margarita in Town.” Your rum punch is soon-too-be famous and your selection of craft beer is more eclectic than college radio. Blah, blah.



But let’s be serious. Does your drink menu have anything that will get a customer (and his or her…

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Added by Barry Chandler on August 5, 2011 at 3:27am — 1 Comment

Should you be using Twitter? (Spoiler: The answer is ‘YES’)

We know there are still restaurant owners and managers out there making the same crotchety back-in-my-day comments about Twitter and “tweeting.” And while those jokes may still be funny in the right setting – a retirement community, for example. (We kid, we kid.) –…

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Added by Barry Chandler on August 5, 2011 at 3:10am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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