Barry Chandler's Blog – August 2011 Archive (15)

New bar still under construction? It’s not too soon for social media

There are few things as stressful and time consuming as opening a new restaurant or bar. You are essentially balancing the pressure of moving with what is a major change in your business. Free moments are going to be few and far between.



But don’t use that easy excuse to ignore the…

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Added by Barry Chandler on August 30, 2011 at 6:00pm — No Comments

Establishing the best social media voice for your bar

So you’ve finally become familiar with the world of social media. You’re monitoring Foursquare check-ins, interacting with Facebook fans and cell phone-tweeting with speed and accuracy that would make a high school sophomore envious.



Just as important as your technical savvy is…

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Added by Barry Chandler on August 30, 2011 at 5:30pm — No Comments

The next wave of marketing for bars & restaurants

You can’t have missed it. Marketing has changed forever. Many of you reading this blog post, found me originally through LinkedIn, Facebook or Twitter. If you hadn’t, you might never have known I existed! Well, I’m glad you found me. In any…

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Added by Barry Chandler on August 26, 2011 at 1:10am — No Comments

Customer Spotlight: Adobe Gilas

From time to time in this space we will highlight work we are doing with clients as we utilize social media to generate more business. We hope it provides a sense for what can be achieved when tools such as Facebook, Twitter sand Foursquare are in the right hands.



Restaurant and grille Adobe Gilas is a small chain with two locations in Ohio; one in Dayton and another in…

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Added by Barry Chandler on August 26, 2011 at 1:00am — No Comments

Customer Spotlight: The Big Bar



The Big Bar & Grill is located in Columbus on the campus of The Ohio State University. It is a popular watering h*** nestled in prime real estate near the university’s athletic facilities, off-campus student…

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Added by Barry Chandler on August 20, 2011 at 11:30pm — No Comments

Take a seat for Twitter 101

New technology can be scary. Not quite “My son brought Snooki Polizzi home for Christmas dinner” scary, but it’s definitely an arena where apprehension occasionally rears its ugly head.



In an effort to assuage those icky feeling with regards to one of social media’s biggest and most…

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Added by Barry Chandler on August 18, 2011 at 8:00pm — No Comments

Would a customer choose your bar based on Facebook alone?

 

We’ve got some bad news. The days of potential customers driving down Main Street and deciding where to grab a sandwich or a beer based on brick-and-mortar appearance are pretty much gone. That sweet awning just ain’t what it used to be.



In most cases the modern storefront…

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Added by Barry Chandler on August 18, 2011 at 8:00pm — No Comments

Build a quiz night to build your bar business

Short of a game-winning sports moment on the big screen or bar brawl, few things get groups of people in a watering h*** more engaged than a trivia competition. Most of us have a healthy competitive streak and the combination of little alcohol and a lot of desire to impress/beat your friends can…

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Added by Barry Chandler on August 16, 2011 at 6:58am — No Comments

Is your promotional prize enough to get the job done?

Weighing the cost of complimentary or discounted items against the value they serve marketing your business is a tricky business. The “2-for-1 Maine Lobster on Days Ending in ‘y’” special isn’t going to help your bottom line, but you won’t get much out of “Free Pint Glass Rental With Every…

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Added by Barry Chandler on August 13, 2011 at 6:00pm — No Comments

Why you should never remove Facebook comments, even the bad ones

Everybody loves to read something nice. That goes double when the something nice is about your business. “Had a great time Friday night!” “The new sound system rocks!” “Your toilet paper is the softest!” It’s all good.



But what happens when a customer (gasp!) has a complaint? Be…

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Added by Barry Chandler on August 11, 2011 at 6:30am — 2 Comments

How did 500,000 people build a Sports Bars at no cost?

Why online of course!

 

ESPN has teamed up with Samsung and Disney-owned Playdom Online Games to create the Sports Bar and Grill application. The game was launched just over three weeks ago and…

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Added by Barry Chandler on August 9, 2011 at 6:52am — No Comments

Customer Spotlight: Schmidt’s Restaurant and Sausage Haus

 

From time to time in this space we will highlight work we are doing with clients as we utilize social media to generate more business. We hope it provides a sense for what can be achieved when tools such as Facebook, Twitter sand Foursquare are in the right…

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Added by Barry Chandler on August 9, 2011 at 6:28am — No Comments

Foursquare Mayors: Honor Your Bar’s Favorite “Elected Official”

In the summer of 2009, just months after its release, leading industry website Mashable asked whether the social network Foursquare could be the next Twitter. And while the…

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Added by Barry Chandler on August 6, 2011 at 12:38am — No Comments

What you can learn from the world’s best cocktails

Yeah, okay. We know you make the “Best Margarita in Town.” Your rum punch is soon-too-be famous and your selection of craft beer is more eclectic than college radio. Blah, blah.



But let’s be serious. Does your drink menu have anything that will get a customer (and his or her…

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Added by Barry Chandler on August 5, 2011 at 3:27am — 1 Comment

Should you be using Twitter? (Spoiler: The answer is ‘YES’)

We know there are still restaurant owners and managers out there making the same crotchety back-in-my-day comments about Twitter and “tweeting.” And while those jokes may still be funny in the right setting – a retirement community, for example. (We kid, we kid.) –…

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Added by Barry Chandler on August 5, 2011 at 3:10am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

QSRs squeeze into unconventional locations

Nontraditonal quickservice units are popping up wherever people are, moving beyond street-side and mall locations to military -More

Optimize efficiency with an applicant tracking system

Businesses increasingly are turning to software programs that make applicant tracking more efficient.  -More

Read the NRA statement on NLRB's joint employer decision

 -More

All-new pasta dish features Grand Cru® Alpine-style cheese
Roth® Grand Cru® cheeses have a complex and full-bodied flavor that's crafted to achieve excellence in your menu applications. Try it in Manicotti en Croute with Brandied Fig Dipping Sauce. This elegant and inventive dish recently won our recipe contest for postsecondary culinary students, and is perfect as a sophisticated appetizer, passed hors d'oeuvre or savory dessert.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Darden Announces Leadership Succession Plan

Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.

National Restaurant Association Statement on NLRB Joint Employer Decision

Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:

National Restaurant Association Issues Support for Clearer ACA Definition of Seasonal Employment

The bipartisan legislation will align the definitions of seasonal employment in the Affordable Care Act and streamline the applicable large employer determination process.

Rising India, Inc. Announces Acquisition Strategy Toward a Sizable Slice of the QSR Pizza Pie

Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.

Panera Bread Company Reports Q2 2014 Diluted EPS of $1.82

Q2 2014 Revenue increased 7% to $631 million - Q2 2014 Company-owned comparable net bakery-cafe transactions up 0.4%

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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