Your customers are busy people. If they’re going to order a meal from you, they need it to be as convenient and quick as possible. So how can you increase your pick up orders by taking advantage of your customers’ need for convenience? Follow these tips and tricks!
From banking to shopping, customers today are used to doing everything online. Why shouldn’t they be able to order dinner, too? Make sure your menu is available and easy to read…Continue
Added by Barry Chandler on July 30, 2013 at 5:19pm — No Comments
Millennials, those ages 19 to 34, are buying fewer cars, houses, electronics, and credit cards. Why is this? Being the group hit the hardest by the economy, they have less money than their parents did at the same age. In fact, the average worth of someone from the age 29 to 37 has dropped a whopping 21% over the last 30 years. What does this mean for…Continue
Added by Barry Chandler on July 26, 2013 at 10:39am — No Comments
As we enter into late summer, chefs and restaurant owners are starting to plan and create their fall menus to entice and delight customers.
Fall is an ideal time to celebrate the bountiful harvests of the season, which brings with it an abundance of hearty vegetables, such as squashes and gourds, potatoes, and parsnips, as well as delicious and sweet fruits like apples, pomegranates and pears.
And as temperatures cool down, the fall season is also a time when Chefs can put fun,…Continue
Added by Barry Chandler on July 23, 2013 at 12:50pm — No Comments
A study done by market research firm NPD Group (NPD) reveals that America’s 76 million boomers, born 1946-64, were responsible for 23 billion restaurant visits last year, generating $172 billion in sales for our America’s restaurants. Also according to NPD, diners age 55 to 64 make 220 visits a year, up slightly from 2008.
Added by Barry Chandler on July 17, 2013 at 12:58pm — No Comments
Running a promotion might seem like a great way to get more customers into your restaurant. Discounts, contests, or other special attractions can only be good things, right? Well, not exactly. Although drawing attention to your restaurant is usually good, there’s definitely such a thing as the wrong kind of attention. If you’re not careful, your restaurant promotions could lose money, get bad press, or even put you on the wrong side of the law. Read on to find out what promotions your…Continue
Added by Barry Chandler on July 10, 2013 at 1:06pm — No Comments
With new social media sites sprouting likes weeds, it can be overwhelming to figure out which to focus your time and energy on. Based off a recent survey from theNational Restaurant Association, the top four social media sites that customers use are: Facebook, Twitter, Pinterest, and Instagram.
Added by Barry Chandler on July 2, 2013 at 11:00am — No Comments
If you use an online reservation system for your restaurant, since 1998, OpenTablewas the only tool available. However, a few years ago, Urbanspoon came out with its new online booking service called Rezbook, giving OpenTable a run for its money.
But what is the difference between them, and is one better than the other? Well like anything, both tools have their advantages and drawbacks, as…Continue
Added by Barry Chandler on July 1, 2013 at 11:14am — No Comments
Just last week, Instagram introduced its new video feature. Users of Instagram can now take videos up to 15 seconds long.
This was released In hopes of competing with Vine, a video clip sharing app, which was released on January 24th by Twitter. Just like with Vine, the…Continue
Added by Barry Chandler on June 26, 2013 at 6:15am — No Comments
The Sushi Bar, a restaurant in Alexandria, Virginia has made a pretty big statement: “no one under 18 years of age is allowed.” While many other restaurants around the country simply create an atmosphere and price range that is not exactly family friendly, The Sushi Bar has made their intentions clear. Owner Mike Anderson, who…Continue
Added by Barry Chandler on June 21, 2013 at 11:00am — No Comments
Your servers have more interaction with customers than anyone else. If your servers are well-trained, helpful, and friendly, this can be a good thing. But on the other hand, it can also be a very bad thing. Of course you want your servers to help your business, not harm it, so make sure they avoid doing the following things.
Every guest in…Continue
Added by Barry Chandler on June 18, 2013 at 10:46am — No Comments
America’s restaurant chains are pulling out all of the stops to stay ahead of the competition and grab more market share of the $660 billion industry.
Here’s a look at five sizzling marketing strategies offered by major chain restaurants, everything from chef-inspired recipes and full-course meals for one low price, to…Continue
Added by Barry Chandler on June 17, 2013 at 11:03am — No Comments
Social media is the way of the world these days and your bar or restaurant should be taking part in online conversations. Increasing customer engagement on your page means building relationships which can lead to more business in your restaurant. Try these tips to help you increase customer engagement on your Facebook page.
Asking questions is an easy way to receive engagement. However, it is also great for learning more about your…Continue
Added by Barry Chandler on June 14, 2013 at 3:00pm — No Comments
We’ve all seen these words getting thrown around in the food world since the day consumers started getting savvier and more educated about what they put in their mouths. But are these words being used just to have consumers buy in to the idea or to what it truly means to eat local, sustainable or organic food?
With vague explanations and no standard definitions, it’s important to understand what you are claiming when using them on your menu. To help clear up any misconceptions and to…Continue
Added by Barry Chandler on June 13, 2013 at 1:01pm — No Comments
As many people are well aware, social media, specifically Facebook and Yelp, have become helpful tools for restaurants and bars to utilize. They allow owners and managers to easily communicate and market themselves directly to their customers and receive feedback. However, as …Continue
The National Restaurant Association (NRA) projects that 50 million Americans will dine out on Father’s Day this year (Sun. June 16). It’s also ranked as the third most popular holiday for dining out after Mother’s Day and Valentine’s Day.
NRA research also reveals that the most important factor for dining consumers when choosing a restaurant on Father’s Day is…Continue
Added by Barry Chandler on June 10, 2013 at 11:39am — No Comments
Properly presenting and preparing drinks may seem extremely obvious, but it doesn’t hurt to make sure you’re doing it right. Take the time to properly prepare and present your drinks to help change your customer’s cocktail experience.
Cubed, cracked, and shaved. These are some of the basic forms of ice and knowing when to use each comes in handy. Cubes are standard and can be used for almost any drink. Due to…Continue
Added by Barry Chandler on June 6, 2013 at 12:44pm — No Comments
Thrifty customers looking for a cheap night out are used to ordering more wallet-friendly beers. But according to Restaurant News, alcohol prices are going up, especially for mass-market beers. This means that when customers reach for a PBR or Bud Light, they may be unpleasantly surprised by a big price hike.
The study by Restaurant Sciences LLC also reports that craft…Continue
Added by Barry Chandler on June 5, 2013 at 11:11am — No Comments
There’s a growing trend in the bar and restaurant business that we’re really excited about. It’s a little something called “edible cocktails”, and, trust us… it’s awesome.
So what is an edible cocktail? It’s exactly what it sounds like… it’s a drink you can eat. (Think Jello Shots, but much more exciting.) Restaurants across the country are adding these sweet treats to their menus, and the response appears to be validating the decision.
Now, there are purists who don’t…Continue
Added by Barry Chandler on June 2, 2013 at 2:16pm — No Comments
Just about everyone loves a nice glass of wine to complement their meal, right? With so many bars or restaurants now offering food and wine pairing menus, this certainly seems to be the case. But how should you actually go about creating a winning food and wine pairing experience for your customers?
With so many complex flavors it may seem complicated, but it can be quite easy when you get down to thebasics. If you…Continue
Added by Barry Chandler on May 28, 2013 at 11:02am — No Comments
For many people, sunshine and warm weather mean one thing: patio season! When summer’s on its way, customers don’t want to be cooped up inside for every meal. Instead, they want to enjoy the fresh air and soak up the vitamin D on their favorite restaurant’s patio. But what is it about eating outside that just makes food taste better? Here are some of the elements that make dining al fresco so irresistible.
No matter how lovely the inside of your restaurant is, you’re…Continue
Added by Barry Chandler on May 24, 2013 at 11:10am — No Comments