Heather Turner's Blog – April 2012 Archive (5)

Reputation Management Goes Beyond Online Reviews

This past week I gave a lecture to a group of Innkeepers and Restaurateurs in Maine on Reputation Management. With all the numerous posts and information out there about protecting your business online from malicious reviews or reviews by unhappy customers, little thought is sometimes given to two other areas.

One, what is your local chamber or business association saying about you offline. and two, what are your employees saying about you online?

What are…

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Added by Heather Turner on April 29, 2012 at 10:09am — 1 Comment

Tips on Preparing for a Phone Interview and Getting Hired in the Digital Age

Awhile back I wrote a blog post with tips on getting hired (or not), of which this is a continuation on this series for those in the process of job hunting. The next post in this series will be: Is Your Resume getting to First Base in the Hospitality Business?

Many…

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Added by Heather Turner on April 15, 2012 at 2:30pm — 1 Comment

The Importance of Backing Up Your Restaurant (and Personal) Information

I can't stress enough that businesses need to be prepared for data loss.

During a conference I presented to last month, in one of my sessions I asked, "How many of you back your information up?" Less then half the room raised their hands. And then I asked, "Have you…

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Added by Heather Turner on April 6, 2012 at 1:30pm — No Comments

When To, and the Pros and Cons of, Out-Sourcing Your Social Media for restaurants and lodging

I am a firm believer that as a business owner you should at least try to manage your social media in house (in many cases, business owners do get their feet wet, discover how much they like it and how much it improves their business and stick with it) but in some cases this unfortunately isn't possible. I know many small business owners where they are the only employees and if you have a brick and mortar establishment, you sometimes can't be at the computer as much as you would like.…

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Added by Heather Turner on April 3, 2012 at 7:30am — 4 Comments

Open Mouth Insert Burger and Don't Feed the Trolls

Last week Chops & Hops restaurant found themselves in the national news by posting a somewhat un-PC post on their Facebook page. 134 news articles later (as of March 29th) and it's still making the rounds in newspapers and news articles online and off.

Takeaways from this for any restaurant:

1. This can happen to anyone. A…

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Added by Heather Turner on April 1, 2012 at 1:00pm — 3 Comments