Voice of the Restaurant Industry
Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…Continue
Every week, restaurants come to us to discuss having us take over their marketing initiatives. When they do so, this is a two way interview. Obviously the restaurant wants to see what we are all about, and if we are suitable for their needs. We however also want to interview the restaurant, learn about them, what they have been doing with their marketing, where they…Continue
If you are anything like me, you like to dig into things. The more I look into, the more I learn. The more I learn, the better job my firm can do for our restaurant partners.
One thing I always find curious when I'm digging around the internet, is when I see a restaurant's social media property, where they have a fairly large group of fans or followers.…
Added by Chris Leo on April 16, 2012 at 9:00am — No Comments
The one constant that will always exist in the Restaurant Industry is that there is never enough time in the day to get everything done. It is this very reason that we started the Restaurant marketing division of our company.
Added by Chris Leo on March 26, 2012 at 9:00am — No Comments
Last week I wrote about the big, exciting changes that facebook was making to their business fan pages.As I mentioned at the end of my article: As with all exciting upgrades, there is always a downside. In this case, it has to do with the disappearance of the default landing tab. You will no…Continue
Added by Chris Leo on March 12, 2012 at 9:00am — No Comments
Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages. Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".
Facebook's business fan pages are changing. They are in fact changing in a few very big ways. As a result, you are going to have to change your restaurant's facebook strategy, to fit in with the new offerings. While there are at least 7-10 major upgrades happening, I'm going to focus on the three largest ones that will impact your restaurant, and some ways you can work with them, to ensure you continue to get lots of traction with your facebook marketing efforts.
As the saying goes, "Everything in moderation", is the best rule of thumb to live by. Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.
Running a restaurant can be grueling, to say the least. Whether you are a manager, marketing manager, owner, or…Continue
Added by Chris Leo on February 20, 2012 at 9:30am — No Comments
Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone. The general consensus of these articles is that you should seriously consider having a mobile version of your site. I agree wholeheartedly with this.
While I may agree…Continue
Each, taken on their own, are effective. Put them together though and you will have something very powerful. Email marketing and social media go together perfectly,…Continue
Added by Chris Leo on February 6, 2012 at 6:30am — No Comments
Facebook recently rolled out some new metrics that are going to make your Restaurant's Fan Page Rock! The new insights are going to help you grow your fans and your fans interactions in ways you never imagined possible.
Obviously it's important to monitor your facebook statistics, but the new metrics make it even easier to monitor your Facebook Fan…Continue
Added by Chris Leo on January 30, 2012 at 8:00am — No Comments
Restaurants can no longer choose to use "planned or scripted" messages such as "We're the place to be", or "The ONLY place to watch sports". They also cannot choose to simply ignore social media all…Continue
If you own a restaurant, somehow are involved in the restaurant industry, or even watch TV, you have no doubt heard about what recently happened to the owner of Boners BBQ, when a diner gave the restaurant a…Continue
Added by Chris Leo on January 16, 2012 at 8:00am — No Comments
Do you have…Continue
When they first came out, many people in the Restaurant Industry wondered if QR Codes were a little too "Bleeding Edge" to be used in their marketing and promotional efforts. After all, we don't all live in the Silicon Valley.
The first time we saw QR Codes, we immediately fell in love. …Continue
Added by Chris Leo on January 11, 2012 at 8:00pm — No Comments
Whether you want to admit it or not, social media is here to stay. Everyone (And I truly mean EVERYONE), needs to accept this fact and figure out how they want to incorporate social media into their marketing and advertising efforts.
When I'm in restaurants, meeting with the owners, discussing their customer loyalty and marketing plans, I learn as much as I can about what they…Continue