Chris Leo's Blog (18)

"Scheduled" and "Automated" are actually NOT bad words when it comes to restaurant marketing

Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…

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Added by Chris Leo on May 15, 2012 at 8:00am — 4 Comments

Market Your Restaurant With A Rifle and NOT A Shotgun.

Every week, restaurants come to us to discuss having us take over their marketing initiatives. When they do so, this is a two way interview. Obviously the restaurant wants to see what we are all about, and if we are suitable for their needs. We however also want to interview the restaurant, learn about them, what they have been doing with their marketing, where they…

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Added by Chris Leo on April 23, 2012 at 8:30am — 2 Comments

You've Got Them Talking......Now What?

If you are anything like me, you like to dig into things. The more I look into, the more I learn. The more I learn, the better job my firm can do for our restaurant partners.



One thing I always find curious when I'm digging around the internet, is when I see a restaurant's social media property, where they have a fairly large group of fans or followers.…

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Added by Chris Leo on April 16, 2012 at 9:00am — No Comments

Why I'm a lightning rod & how to pick a social media firm

So it appears that I have stirred up a little controversy on the Internets, this past week. If you haven't read it, I wrote a blog post about …

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Added by Chris Leo on April 9, 2012 at 9:00am — 6 Comments

3 Reasons Restaurants Should Outsource Their Social Media Management

The one constant that will always exist in the Restaurant Industry is that there is never enough time in the day to get everything done. It is this very reason that we started the Restaurant marketing division of our company.

While this…

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Added by Chris Leo on April 2, 2012 at 8:00am — 29 Comments

When Selecting A Diner Loyalty / Restaurant Marketing Program, “Integration” Should Be The Name Of The Game



Every week, I have numerous phone conversations, meetings and webinars with perspective Restaurant Clients that are interested in our …

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Added by Chris Leo on March 26, 2012 at 9:00am — No Comments

New App Set Up Gives Your Restaurant's Facebook Fan Page CREATIVE Options

Last week I wrote about the big, exciting changes that facebook was making to their business fan pages.As I mentioned at the end of my article: As with all exciting upgrades, there is always a downside. In this case, it has to do with the disappearance of the default landing tab. You will no…

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Added by Chris Leo on March 12, 2012 at 9:00am — No Comments

Interesting Infographic on Restaurant Diner Engagement

Here's a great info graphic showing the power of the social media management programs we run for our clients. This particular graphic is specific to Facebook Fan Pages.  Check out Wicked Chicken. In this case, they are considered "David", while the others could be considered "Goliath".



This proves…

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Added by Chris Leo on March 7, 2012 at 10:53am — 4 Comments

Your Restaurant's Facebook Fan Page is GOING to Change

Facebook's business fan pages are changing. They are in fact changing in a few very big ways. As a result, you are going to have to change your restaurant's facebook strategy, to fit in with the new offerings. While there are at least 7-10 major upgrades happening, I'm going to focus on the three largest ones that will impact your restaurant, and some ways you can work with them, to ensure you continue to get lots of traction with your facebook marketing efforts.

1) Cover…

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Added by Chris Leo on March 7, 2012 at 9:00am — 6 Comments

2 Reasons Your Restaurant Marketing Efforts Should Be Multi-Channel

As the saying goes, "Everything in moderation", is the best rule of thumb to live by.  Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.

Running a restaurant can be grueling, to say the least.  Whether you are a manager, marketing manager, owner, or…

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Added by Chris Leo on February 20, 2012 at 9:30am — No Comments

3 Ways To Increase Revenues Using SMS (Text Message) Marketing In Your Restaurant

Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone.  The general consensus of these articles is that you should seriously consider having  a mobile version of your site.  I agree wholeheartedly with this.

While I may agree…

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Added by Chris Leo on February 15, 2012 at 9:00am — 4 Comments

7 Ways To Integrate Social Media AND Email Marketing, When Promoting Your Restaurant

Have you been trying to figure out how to integrate Social Media into the email communications you send out for your Restaurant? Fear not! It's actually far easier than you think.

Each, taken on their own, are effective. Put them together though and you will have something very powerful. Email marketing and social media go together perfectly,…

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Added by Chris Leo on February 6, 2012 at 6:30am — No Comments

Is your Restaurant's Facebook Fan Page Healthy? 4 Ways To Find Out

Facebook recently rolled out some new metrics that are going to make your Restaurant's Fan Page Rock! The new insights are going to help you grow your fans and your fans interactions in ways you never imagined possible.

Obviously it's important to monitor your facebook statistics, but the new metrics make it even easier to monitor your Facebook Fan…

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Added by Chris Leo on January 30, 2012 at 8:00am — No Comments

Five Tips For Making Your Restaurant More Social

What message does your restaurant convey to your fans and prospects that are socially engaged?

Restaurants can no longer choose to use "planned or scripted" messages such as "We're the place to be", or "The ONLY place to watch sports".  They also cannot choose to simply ignore social media all…

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Added by Chris Leo on January 23, 2012 at 8:00am — 6 Comments

Case Study: Restaurants, Yelp!, Facebook, Twitter & Critics

If you own a restaurant, somehow are involved in the restaurant industry, or even watch TV, you have no doubt heard about what recently happened to the owner of Boners BBQ, when a diner gave the restaurant a…

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Added by Chris Leo on January 16, 2012 at 8:00am — No Comments

You Want Facebook Likes? Well, You're Doing It Wrong!

Pepsi has almost 6.9 Million Facebook fans. Old Spice is approaching the 2 Million mark, and McDonald's clocks in just north of 12 Million.

Do you have…

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Added by Chris Leo on January 11, 2012 at 8:00pm — 2 Comments

QR Codes and Your Restaurant

When they first came out, many people in the Restaurant Industry wondered if QR Codes were a little too "Bleeding Edge" to be used in their marketing and promotional efforts.  After all, we don't all live in the Silicon Valley.

The first time we saw QR Codes, we immediately fell in love. …

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Added by Chris Leo on January 11, 2012 at 8:00pm — No Comments

The Top 5 Things Restaurants Misunderstand About Social Media

Whether you want to admit it or not, social media is here to stay.  Everyone (And I truly mean EVERYONE), needs to accept this fact and figure out how they want to incorporate social media into their marketing and advertising efforts.

When I'm in restaurants, meeting with the owners, discussing  their customer loyalty and marketing plans, I learn as much as I can about what they…

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Added by Chris Leo on January 11, 2012 at 8:00pm — 4 Comments

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Monthly Archives

2012

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

PepsiCo exec Lisa Walsh shares path to leadership

Industry leader Lisa Walsh, vice president of PepsiCo Customer Management, has risen through the ranks at the company since j -More

Checkers, Philly Pretzel Factory seize opportunity at Wal-Mart

Checkers and Philly Pretzel Factory are hoping to benefit from Wal-Mart's popularity by embracing new franchise development o -More

Quickserve eateries entice customers with local and sustainable angle

Locally-sourced, conscientious ingredients are gracing menus and grabbing loyal consumers at an increasing number of restaura -More

Galbani® Mascarpone. Gold Standard True Italian Taste.
Italy has a flavor all its own. When it comes to cheese, chefs who know choose Galbani. For irresistibly savory risottos and pastas, try classic Galbani mascarpone. Its rich, creamy goodness makes it perfect for favorites like tiramisu and cannoli. Galbani mascarpone, one of the fine brands from Lactalis Culinary. For paring suggestions, click here.

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Gen Z, the First True Digital Generation, Represents the Future Foodservice Consumer

Gen Z, the first true digital generation, represents the future foodservice consumer. They're a generation on the move that strongly prioritizes speed of service, technology, and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location.

Red Robin Gourmet Burgers Celebrates Its 500th New Restaurant Opening

Red Robin's 500th new restaurant opening will open on Aug. 4 at 11 a.m., in Milpitas, Calif. at the Great Mall of the Bay Area.

Darden Completes Sale Of Red Lobster To Golden Gate Capital

Darden Restaurants, Inc. (NYSE: DRI) and Golden Gate Capital today announced that Golden Gate has completed the acquisition of the Red Lobster business and certain other related assets and assumed liabilities for approximately $2.1 billion in cash.

Dunkin' Donuts Announces Plans For Seven New Restaurants In Duluth, Minnesota With New Franchisees Brian And Sharon Weidendorf

Dunkin' Donuts announced today the signing of a multi-unit store development agreement with new franchisees, Brian and Sharon Weidendorf, to develop seven restaurants in Duluth, Minnesota and the surrounding areas. The first restaurant is planned to open in spring 2015.

Wendy's Names Brandon Solano Senior Vice President of Marketing

The Wendy's Company (NASDAQ: WEN) announced today that Brandon Solano, 43, a veteran brand builder and product innovator, has been named Senior Vice President of Marketing.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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