Josh Hersh's Blog (41)

Your Tweets: A Lot of Hot Air?

We all know those people. The words come tumbling out of their mouth without much reason or purpose...they just blab on and on, unaware that their audience is quickly shutting down. We have also heard that “an unexamined life is not worth living”. Your restaurant’s tweets shouldn't be any different. Some of you have chosen not to join the Twit-o-sphere while others jumped in tweet first.



If you’ve been tweeting or want to…

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Added by Josh Hersh on November 22, 2010 at 10:00pm — 1 Comment

Going Into 2011: It's All About the "Places"

Foursquare, Gowalla, and other location-based startups have been allowing smartphone users to check-in for well over a year now. A few months ago, Facebook launched their "Places" feature - hoping to leverage their 500+ million users. They have recently partnered with different brands to start offering deals, as well as letting restaurant owners do the same. The… Continue

Added by Josh Hersh on November 9, 2010 at 1:23pm — 2 Comments

Listening To Your Neighborhood - In Real Time

I think we can also testify to the importance of listening -- whether to your customers in the store, on blogs, or in the social media realm. Earlier this month, Twitter announced they have 145 million registered users -- yeah, that's a lot of chatter taking place. In order to avoid wasting time, it's important to make sure you are listening to and interacting with a relevant audience -- namely, the… Continue

Added by Josh Hersh on September 13, 2010 at 10:00pm — No Comments

Fear Not the Tweetup

Imagine a crowd of antsy, tech-hungry customers pouring into your restaurant. Imagine check-ins happening one right after another, tweets bouncing around like ping pong balls, and texts being volleyed back and forth mercilessly. This crowd is starved for human affection, interaction, and are just happy to see the light of day...


Okay, hold on, take a deep breath. Fear not -- Tweetups are your friend.


I laughed at this definition…
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Added by Josh Hersh on August 30, 2010 at 10:00pm — 2 Comments

Messy Food: The New Prim and Proper?

When I was in Elementary School, my sixth grade teacher told us about her relative that made and dressed up "Big Macs" and other food for photo shoots. She bursted all of our bubbles, revealing that most of the food you see in advertisements are in fact FAKE! Made of plastic, rubber, and other impostors. Regardless of whether the photos were real or fake, it still made me crave the REAL thing!


The Wall Street Journal has an enjoyable article today called…
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Added by Josh Hersh on August 25, 2010 at 8:58am — No Comments

Refined Foodie/Pop Culture Foodie...And Everything in Between

For awhile I had been reluctant to call myself a foodie. I'm not sure where this came from, but I always thought of a foodie as someone with a "refined taste" for "fancy" food. You know -- those upscale restaurant-goers and abrasive critics.


It sort of reminds me of the question you were asked in literature class in high school or college: Are you more into high culture (literature and classics) or pop culture (Twilight, anyone?). It all speaks of that created…
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Added by Josh Hersh on August 20, 2010 at 9:30am — 6 Comments

Tweet Button: Help Your Customers Become Advocates

With over 500 million users, Facebook is the Goliath of social media networks. We're now accustomed to being able to share and "like" articles via Facebook on websites all across the Interwebs. Although Twitter is smaller, it's growing rapidly and jumped onto the bandwagon of integrating itself to make sharing easier.


If your restaurant is on Twitter,…
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Added by Josh Hersh on August 17, 2010 at 8:14am — No Comments

Let 'Em Play: Running A Contest for Your Customers

Last week, one of my favorite bakeries in Chicago - The Bleeding Heart Bakery - had a contest on their Facebook page. They asked their fans that if Bleeding Heart made a movie about their bakery, what should it be called? Since I live right around the corner and am absolutely in LOVE with their pastries, I put my best idea forward.


A few hours later, they announced the winner...and they picked my suggestion!!! I write this not to toot my own horn. I'm wondering if your…
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Added by Josh Hersh on August 2, 2010 at 10:00pm — 4 Comments

'Healthy Alternative' vs. 'Fresh Ingredients'

Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?


I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your…
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Added by Josh Hersh on July 23, 2010 at 9:38am — No Comments

Early Adopters, Big Appetites, and Your Evangelists!

Last week I finally ended my extensive relationship with Blackberry. It was a solid two and a half year relationship, with relatively few bumps in the road. I'm still a huge fan...but I saw something I wanted more - a "smarter", faster, and more agile phone that would allow me to do my job and share my passion for all things food.


One of the first things I did after my phone was up and running was to post photos of food I ate at different restaurants. I LOVE sharing great…
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Added by Josh Hersh on July 19, 2010 at 8:00pm — 2 Comments

Targeted Twitter Search Made Easy

There have been a lot of great posts here on FohBoh about listening to your customers online. Nate Bagley had a great post a few weeks ago and Jenna Gross had a fantastic reminder about acknowledging customers -- which is another way of listening to customers. I also wrote about a… Continue

Added by Josh Hersh on July 14, 2010 at 6:27am — No Comments

Explosion: Foursquare Nears 2 Million Users

TechCrunch has a great piece today on data from the top two location-based social networks: Foursquare and Gowalla. The have been tracking the APIs for each for the past four weeks and lot of the data is fascinating. These, I think are particularly interesting trivia about Foursquare:… Continue

Added by Josh Hersh on July 8, 2010 at 11:15am — 4 Comments

Twitter 101: Using the New "Phone Book"



A few posts ago I mentioned that I had started reading Social Media Metrics by Jim Sterne. Early on in the book Sterne talks about the "big three business goals": raising revenue, lowering costs, and increasing customers satisfaction. He makes it clear that if your social media efforts aren't doing one of these things then you are… Continue

Added by Josh Hersh on July 6, 2010 at 6:30am — No Comments

Wanted: Social Media Hippies and Legalists

Peanut butter and jelly. Spaghetti and meatballs. Sonny and Cher. Tornadoes and the Great Plains. There are some pairings we just can't deny!


The same goes for social media. When developing and executing your social media plan, you need what I call social media "hippies" as much as you need the "legalists".


While Facebook, Twitter, Foursquare and other platforms are saturating our society, there is still something very…
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Added by Josh Hersh on June 21, 2010 at 10:00pm — No Comments

Social Media Monitoring Cocktail!

I've written before about the importance of listening to your customers as you build relationships with them through Twitter, Facebook, and other social networks. If you aren't yet engaged through those mediums, take the first step to see where you are being talked about and what people are saying.


Larger brands usually monitor what's been said about them daily, even…
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Added by Josh Hersh on June 7, 2010 at 10:00pm — No Comments

Hold the Server, I'll Tweet My Order

Waiting for our food to come, I was discussing with one of my good friends the possibilities of using Twitter in restaurants and bars. We weren't sure if such a place existed, but how cool would it be to be able to order your dinner via Twitter or even by texting?



I'll spare you the intricacies and hilarious details we brainstormed between the time we ordered and when we got our food. But after dinner, I began to think about all of the things that are near automated in our culture.… Continue

Added by Josh Hersh on May 24, 2010 at 10:00pm — 11 Comments

Social Media Foodie: Tweet To Engage, Build Community

During my time in college I had the opportunity to work for an organization on campus called The Institute for Civic Discourse and Democracy (ICDD). ICDD was created in light of the lack of civility and intolerance that takes place so often in public discourse. Working with this organization gave me a strong foundation in the belief that everyone has something to say and to offer.



People are often engaged in discussions about the issues that affect them, but sometimes they need… Continue

Added by Josh Hersh on May 4, 2010 at 9:00am — 5 Comments

Social Media Foodie: Would the Real Farmers Please Stand Up?

Farmers markets, a welcoming oasis especially for city dwellers, gives us that sense of connectedness to other people and more importantly to our food. When I worked in Washington, D.C. I lived near Eastern Market, which every weekend would showcase an amazingly diverse and abundant array of fresh fruits, vegetables, cheeses, seafood, and more.



I don't ever remember questioning the authenticity of who produced the food - or even if they produced… Continue

Added by Josh Hersh on April 29, 2010 at 8:00am — 7 Comments

Social Media Foodie: Claim Your Restaurant on Foursquare



Foursquare recently made some updates to make it easier than ever to claim your business and to get started with your first Foursquare special.



If you already have a venue created, there should be text under your contact information that says "Are you the manager of this business"? Simply click on that link and it will take you to an easy, three-step process.…



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Added by Josh Hersh on April 22, 2010 at 8:05am — 5 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Dunkin' Brands Reports First Quarter 2014 Results

Dunkin' Donuts U.S. comparable store sales growth of 1.2% - Added 96 net new restaurants worldwide including 69 net new Dunkin' Donuts in the U.S. - Revenue increased 6.2%

Hurricane Grill & Wings Signs Franchise And Multi-Unit Development Agreements For Additional 22 Units

Hurricane Grill & Wings, a restaurant franchise known for its never-frozen jumbo wings and more than 35 signature flavors, announced today the signing of five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations in early 2014, with plans for a total of 14 new units by the end of the year.

Dunkin' Donuts Announces Plans For 20 New Restaurants In South Orange County And The San Fernando Valley

Dunkin' Donuts announced today the signing of multi-unit store development agreements with two new franchise groups to develop 20 new restaurants in South Orange County and the San Fernando Valley area over the next several years.

Brinker International Reports Increases In Third Quarter Fiscal 2014 EPS And Comparable Restaurant Sales

Earnings per diluted share, excluding special items, increased 16.7 percent to $0.84 compared to $0.72 for the third quarter of fiscal 2013

Togo's Inks Deals In Idaho And Utah To Develop 13 New Restaurants

Togo's Eateries, Inc. announced it has signed franchise agreements to develop five restaurants in Eastern Idaho and eight locations in Salt Lake City, Utah. In 2014, the brand will also mark its entry into Colorado, Idaho, and Utah with restaurant openings planned over the next few months.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: James Patten: The best computer interface? Maybe ... your hands - James Patten (2013)

"The computer is an incredibly powerful means of creative expression," says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

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