Josh Hersh's Blog (41)

Your Tweets: A Lot of Hot Air?

We all know those people. The words come tumbling out of their mouth without much reason or purpose...they just blab on and on, unaware that their audience is quickly shutting down. We have also heard that “an unexamined life is not worth living”. Your restaurant’s tweets shouldn't be any different. Some of you have chosen not to join the Twit-o-sphere while others jumped in tweet first.



If you’ve been tweeting or want to…

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Added by Josh Hersh on November 22, 2010 at 10:00pm — 1 Comment

Going Into 2011: It's All About the "Places"

Foursquare, Gowalla, and other location-based startups have been allowing smartphone users to check-in for well over a year now. A few months ago, Facebook launched their "Places" feature - hoping to leverage their 500+ million users. They have recently partnered with different brands to start offering deals, as well as letting restaurant owners do the same. The… Continue

Added by Josh Hersh on November 9, 2010 at 1:23pm — 2 Comments

Listening To Your Neighborhood - In Real Time

I think we can also testify to the importance of listening -- whether to your customers in the store, on blogs, or in the social media realm. Earlier this month, Twitter announced they have 145 million registered users -- yeah, that's a lot of chatter taking place. In order to avoid wasting time, it's important to make sure you are listening to and interacting with a relevant audience -- namely, the… Continue

Added by Josh Hersh on September 13, 2010 at 10:00pm — No Comments

Fear Not the Tweetup

Imagine a crowd of antsy, tech-hungry customers pouring into your restaurant. Imagine check-ins happening one right after another, tweets bouncing around like ping pong balls, and texts being volleyed back and forth mercilessly. This crowd is starved for human affection, interaction, and are just happy to see the light of day...


Okay, hold on, take a deep breath. Fear not -- Tweetups are your friend.


I laughed at this definition…
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Added by Josh Hersh on August 30, 2010 at 10:00pm — 2 Comments

Messy Food: The New Prim and Proper?

When I was in Elementary School, my sixth grade teacher told us about her relative that made and dressed up "Big Macs" and other food for photo shoots. She bursted all of our bubbles, revealing that most of the food you see in advertisements are in fact FAKE! Made of plastic, rubber, and other impostors. Regardless of whether the photos were real or fake, it still made me crave the REAL thing!


The Wall Street Journal has an enjoyable article today called…
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Added by Josh Hersh on August 25, 2010 at 8:58am — No Comments

Refined Foodie/Pop Culture Foodie...And Everything in Between

For awhile I had been reluctant to call myself a foodie. I'm not sure where this came from, but I always thought of a foodie as someone with a "refined taste" for "fancy" food. You know -- those upscale restaurant-goers and abrasive critics.


It sort of reminds me of the question you were asked in literature class in high school or college: Are you more into high culture (literature and classics) or pop culture (Twilight, anyone?). It all speaks of that created…
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Added by Josh Hersh on August 20, 2010 at 9:30am — 6 Comments

Tweet Button: Help Your Customers Become Advocates

With over 500 million users, Facebook is the Goliath of social media networks. We're now accustomed to being able to share and "like" articles via Facebook on websites all across the Interwebs. Although Twitter is smaller, it's growing rapidly and jumped onto the bandwagon of integrating itself to make sharing easier.


If your restaurant is on Twitter,…
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Added by Josh Hersh on August 17, 2010 at 8:14am — No Comments

Let 'Em Play: Running A Contest for Your Customers

Last week, one of my favorite bakeries in Chicago - The Bleeding Heart Bakery - had a contest on their Facebook page. They asked their fans that if Bleeding Heart made a movie about their bakery, what should it be called? Since I live right around the corner and am absolutely in LOVE with their pastries, I put my best idea forward.


A few hours later, they announced the winner...and they picked my suggestion!!! I write this not to toot my own horn. I'm wondering if your…
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Added by Josh Hersh on August 2, 2010 at 10:00pm — 4 Comments

'Healthy Alternative' vs. 'Fresh Ingredients'

Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?


I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your…
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Added by Josh Hersh on July 23, 2010 at 9:38am — No Comments

Early Adopters, Big Appetites, and Your Evangelists!

Last week I finally ended my extensive relationship with Blackberry. It was a solid two and a half year relationship, with relatively few bumps in the road. I'm still a huge fan...but I saw something I wanted more - a "smarter", faster, and more agile phone that would allow me to do my job and share my passion for all things food.


One of the first things I did after my phone was up and running was to post photos of food I ate at different restaurants. I LOVE sharing great…
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Added by Josh Hersh on July 19, 2010 at 8:00pm — 2 Comments

Targeted Twitter Search Made Easy

There have been a lot of great posts here on FohBoh about listening to your customers online. Nate Bagley had a great post a few weeks ago and Jenna Gross had a fantastic reminder about acknowledging customers -- which is another way of listening to customers. I also wrote about a… Continue

Added by Josh Hersh on July 14, 2010 at 6:27am — No Comments

Explosion: Foursquare Nears 2 Million Users

TechCrunch has a great piece today on data from the top two location-based social networks: Foursquare and Gowalla. The have been tracking the APIs for each for the past four weeks and lot of the data is fascinating. These, I think are particularly interesting trivia about Foursquare:… Continue

Added by Josh Hersh on July 8, 2010 at 11:15am — 4 Comments

Twitter 101: Using the New "Phone Book"



A few posts ago I mentioned that I had started reading Social Media Metrics by Jim Sterne. Early on in the book Sterne talks about the "big three business goals": raising revenue, lowering costs, and increasing customers satisfaction. He makes it clear that if your social media efforts aren't doing one of these things then you are… Continue

Added by Josh Hersh on July 6, 2010 at 6:30am — No Comments

Wanted: Social Media Hippies and Legalists

Peanut butter and jelly. Spaghetti and meatballs. Sonny and Cher. Tornadoes and the Great Plains. There are some pairings we just can't deny!


The same goes for social media. When developing and executing your social media plan, you need what I call social media "hippies" as much as you need the "legalists".


While Facebook, Twitter, Foursquare and other platforms are saturating our society, there is still something very…
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Added by Josh Hersh on June 21, 2010 at 10:00pm — No Comments

Social Media Monitoring Cocktail!

I've written before about the importance of listening to your customers as you build relationships with them through Twitter, Facebook, and other social networks. If you aren't yet engaged through those mediums, take the first step to see where you are being talked about and what people are saying.


Larger brands usually monitor what's been said about them daily, even…
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Added by Josh Hersh on June 7, 2010 at 10:00pm — No Comments

Hold the Server, I'll Tweet My Order

Waiting for our food to come, I was discussing with one of my good friends the possibilities of using Twitter in restaurants and bars. We weren't sure if such a place existed, but how cool would it be to be able to order your dinner via Twitter or even by texting?



I'll spare you the intricacies and hilarious details we brainstormed between the time we ordered and when we got our food. But after dinner, I began to think about all of the things that are near automated in our culture.… Continue

Added by Josh Hersh on May 24, 2010 at 10:00pm — 11 Comments

Social Media Foodie: Tweet To Engage, Build Community

During my time in college I had the opportunity to work for an organization on campus called The Institute for Civic Discourse and Democracy (ICDD). ICDD was created in light of the lack of civility and intolerance that takes place so often in public discourse. Working with this organization gave me a strong foundation in the belief that everyone has something to say and to offer.



People are often engaged in discussions about the issues that affect them, but sometimes they need… Continue

Added by Josh Hersh on May 4, 2010 at 9:00am — 5 Comments

Social Media Foodie: Would the Real Farmers Please Stand Up?

Farmers markets, a welcoming oasis especially for city dwellers, gives us that sense of connectedness to other people and more importantly to our food. When I worked in Washington, D.C. I lived near Eastern Market, which every weekend would showcase an amazingly diverse and abundant array of fresh fruits, vegetables, cheeses, seafood, and more.



I don't ever remember questioning the authenticity of who produced the food - or even if they produced… Continue

Added by Josh Hersh on April 29, 2010 at 8:00am — 7 Comments

Social Media Foodie: Claim Your Restaurant on Foursquare



Foursquare recently made some updates to make it easier than ever to claim your business and to get started with your first Foursquare special.



If you already have a venue created, there should be text under your contact information that says "Are you the manager of this business"? Simply click on that link and it will take you to an easy, three-step process.…



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Added by Josh Hersh on April 22, 2010 at 8:05am — 5 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Chains make chicken the star of the menu

High beef and pork prices are making chicken the go-to meat more than ever, boosting wholesale prices for producers and spurr -More

Americans continue to eat less fish

The average American is consuming only 14.4 pounds of fish per year, down from the record high of 16.6 pounds in 2004, Ben Di -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

Restaurant Sales Bounced Back in March

Restaurant sales posted a solid gain in March, and bounced back completely from the recent soft patch. Eating and drinking place sales totaled $47.3 billion on a seasonally-adjusted basis in March, up 1.1 percent from February's upward-revised sales volume of $46.8 billion, according to preliminary figures from the U.S. Census Bureau.

McAlister's Deli Signs Franchise Agreement to Expand to Cleveland

McAlister's Deli announced it has signed a development agreement with an experienced multi-unit operator to develop three restaurants in the Cleveland, Ohio, area - the brand's first locations in the market.

Restaurant Trends - Growing And Emerging Concepts - Change and Activity April 16, 2014

Update from Restaurantchains.net on growing and emerging restaurant concepts

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

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