We all know those people. The words come tumbling out of their mouth without much reason or purpose...they just blab on and on, unaware that their audience is quickly shutting down. We have also heard that “an unexamined life is not worth living”. Your restaurant’s tweets shouldn't be any different. Some of you have chosen not to join the Twit-o-sphere while others jumped in tweet first.
If you’ve been tweeting or want to… Continue
Added by Josh Hersh on November 22, 2010 at 10:00pm —
Foursquare, Gowalla, and other location-based startups have been allowing smartphone users to check-in for well over a year now. A few months ago, Facebook launched their "Places" feature - hoping to leverage their 500+ million users. They have recently partnered with different brands to start offering deals, as well as letting restaurant owners do the same. The… Continue
Added by Josh Hersh on November 9, 2010 at 1:23pm —
I think we can also testify to the importance of listening -- whether to your customers in the store, on blogs, or in the social media realm. Earlier this month, Twitter announced they have 145 million registered users
-- yeah, that's a lot of chatter taking place. In order to avoid wasting time, it's important to make sure you are listening to and interacting with a relevant audience -- namely, the… Continue
Added by Josh Hersh on September 13, 2010 at 10:00pm —
Imagine a crowd of antsy, tech-hungry customers pouring into your restaurant. Imagine check-ins happening one right after another, tweets bouncing around like ping pong balls, and texts being volleyed back and forth mercilessly. This crowd is starved for human affection, interaction, and are just happy to see the light of day...
Okay, hold on, take a deep breath. Fear not -- Tweetups are your friend.
I laughed at this definition… Continue
Added by Josh Hersh on August 30, 2010 at 10:00pm —
When I was in Elementary School, my sixth grade teacher told us about her relative that made and dressed up "Big Macs" and other food for photo shoots. She bursted all of our bubbles, revealing that most of the food you see in advertisements are in fact FAKE! Made of plastic, rubber, and other impostors. Regardless of whether the photos were real or fake, it still made me crave the REAL thing!
The Wall Street Journal has an enjoyable article today called… Continue
Added by Josh Hersh on August 25, 2010 at 8:58am —
For awhile I had been reluctant to call myself a foodie. I'm not sure where this came from, but I always thought of a foodie as someone with a "refined taste" for "fancy" food. You know -- those upscale restaurant-goers and abrasive critics.
It sort of reminds me of the question you were asked in literature class in high school or college: Are you more into high culture (literature and classics) or pop culture (Twilight, anyone?). It all speaks of that created… Continue
Added by Josh Hersh on August 20, 2010 at 9:30am —
With over 500 million users, Facebook is the Goliath of social media networks. We're now accustomed to being able to share and "like" articles via Facebook on websites all across the Interwebs. Although Twitter is smaller, it's growing rapidly and jumped onto the bandwagon of integrating itself to make sharing easier.
If your restaurant is on Twitter,… Continue
Added by Josh Hersh on August 17, 2010 at 8:14am —
Last week, one of my favorite bakeries in Chicago - The Bleeding Heart Bakery - had a contest on their Facebook page. They asked their fans that if Bleeding Heart made a movie about their bakery, what should it be called? Since I live right around the corner and am absolutely in LOVE with their pastries, I put my best idea forward.
A few hours later, they announced the winner...and they picked my suggestion!!! I write this not to toot my own horn. I'm wondering if your… Continue
Added by Josh Hersh on August 2, 2010 at 10:00pm —
Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?
I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your… Continue
Added by Josh Hersh on July 23, 2010 at 9:38am —
Last week I finally ended my extensive relationship with Blackberry. It was a solid two and a half year relationship, with relatively few bumps in the road. I'm still a huge fan...but I saw something I wanted more - a "smarter", faster, and more agile phone that would allow me to do my job and share my passion for all things food.
One of the first things I did after my phone was up and running was to post photos of food I ate at different restaurants. I LOVE sharing great… Continue
Added by Josh Hersh on July 19, 2010 at 8:00pm —
There have been a lot of great posts here on FohBoh about listening to your customers online. Nate Bagley had a great post
a few weeks ago and Jenna Gross had a fantastic reminder
about acknowledging customers -- which is another way of listening to customers. I also wrote about a… Continue
Added by Josh Hersh on July 14, 2010 at 6:27am —
TechCrunch has a great piece today
on data from the top two location-based social networks: Foursquare and Gowalla. The have been tracking the APIs for each for the past four weeks and lot of the data is fascinating. These, I think are particularly interesting trivia about Foursquare:… Continue
Added by Josh Hersh on July 8, 2010 at 11:15am —
A few posts ago I mentioned that I had started reading Social Media Metrics by Jim Sterne
. Early on in the book Sterne talks about the "big three business goals": raising revenue, lowering costs, and increasing customers satisfaction. He makes it clear that if your social media efforts aren't doing one of these things then you are… Continue
Added by Josh Hersh on July 6, 2010 at 6:30am —
Added by Josh Hersh on June 22, 2010 at 11:56am —
Peanut butter and jelly. Spaghetti and meatballs. Sonny and Cher. Tornadoes and the Great Plains. There are some pairings we just can't deny!
The same goes for social media. When developing and executing your social media plan, you need what I call social media "hippies" as much as you need the "legalists".
While Facebook, Twitter, Foursquare and other platforms are saturating our society, there is still something very… Continue
Added by Josh Hersh on June 21, 2010 at 10:00pm —
I've written before about the importance of listening to your customers
as you build relationships with them through Twitter, Facebook, and other social networks. If you aren't yet engaged through those mediums, take the first step to see where
you are being talked about and what
people are saying.
Larger brands usually monitor what's been said about them daily, even…
Added by Josh Hersh on June 7, 2010 at 10:00pm —
Waiting for our food to come, I was discussing with one of my good friends the possibilities of using Twitter in restaurants and bars. We weren't sure if such a place existed, but how cool would it be to be able to order your dinner via Twitter or even by texting?
I'll spare you the intricacies and hilarious details we brainstormed between the time we ordered and when we got our food. But after dinner, I began to think about all of the things that are near automated in our culture.… Continue
Added by Josh Hersh on May 24, 2010 at 10:00pm —
During my time in college I had the opportunity to work for an organization on campus called The Institute for Civic Discourse and Democracy (ICDD). ICDD was created in light of the lack of civility and intolerance that takes place so often in public discourse. Working with this organization gave me a strong foundation in the belief that everyone has something to say and to offer.
People are often engaged in discussions about the issues that affect them, but sometimes they need… Continue
Added by Josh Hersh on May 4, 2010 at 9:00am —
Farmers markets, a welcoming oasis especially for city dwellers, gives us that sense of connectedness to other people and more importantly to our food. When I worked in Washington, D.C. I lived near Eastern Market, which every weekend would showcase an amazingly diverse and abundant array of fresh fruits, vegetables, cheeses, seafood, and more.
I don't ever remember questioning the authenticity of who
produced the food - or even if they produced… Continue
Added by Josh Hersh on April 29, 2010 at 8:00am —
recently made some updates to make it easier than ever to claim your business and to get started with your first Foursquare special.
If you already have a venue created, there should be text under your contact information that says "Are you the manager of this business"? Simply click on that link and it will take you to an easy, three-step process.… Continue
Added by Josh Hersh on April 22, 2010 at 8:05am —