Josh Hersh's Blog – August 2010 Archive (5)

Fear Not the Tweetup

Imagine a crowd of antsy, tech-hungry customers pouring into your restaurant. Imagine check-ins happening one right after another, tweets bouncing around like ping pong balls, and texts being volleyed back and forth mercilessly. This crowd is starved for human affection, interaction, and are just happy to see the light of day...

Okay, hold on, take a deep breath. Fear not -- Tweetups are your friend.

I laughed at this definition…

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Added by Josh Hersh on August 30, 2010 at 10:00pm — 2 Comments

Messy Food: The New Prim and Proper?

When I was in Elementary School, my sixth grade teacher told us about her relative that made and dressed up "Big Macs" and other food for photo shoots. She bursted all of our bubbles, revealing that most of the food you see in advertisements are in fact FAKE! Made of plastic, rubber, and other impostors. Regardless of whether the photos were real or fake, it still made me crave the REAL thing!

The Wall Street Journal has an enjoyable article today called…

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Added by Josh Hersh on August 25, 2010 at 8:58am — No Comments

Refined Foodie/Pop Culture Foodie...And Everything in Between

For awhile I had been reluctant to call myself a foodie. I'm not sure where this came from, but I always thought of a foodie as someone with a "refined taste" for "fancy" food. You know -- those upscale restaurant-goers and abrasive critics.

It sort of reminds me of the question you were asked in literature class in high school or college: Are you more into high culture (literature and classics) or pop culture (Twilight, anyone?). It all speaks of that created…

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Added by Josh Hersh on August 20, 2010 at 9:30am — 6 Comments

Tweet Button: Help Your Customers Become Advocates

With over 500 million users, Facebook is the Goliath of social media networks. We're now accustomed to being able to share and "like" articles via Facebook on websites all across the Interwebs. Although Twitter is smaller, it's growing rapidly and jumped onto the bandwagon of integrating itself to make sharing easier.

If your restaurant is on Twitter,…

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Added by Josh Hersh on August 17, 2010 at 8:14am — No Comments

Let 'Em Play: Running A Contest for Your Customers

Last week, one of my favorite bakeries in Chicago - The Bleeding Heart Bakery - had a contest on their Facebook page. They asked their fans that if Bleeding Heart made a movie about their bakery, what should it be called? Since I live right around the corner and am absolutely in LOVE with their pastries, I put my best idea forward.

A few hours later, they announced the winner...and they picked my suggestion!!! I write this not to toot my own horn. I'm wondering if your…

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Added by Josh Hersh on August 2, 2010 at 10:00pm — 4 Comments