Josh Hersh's Blog – July 2010 Archive (5)

'Healthy Alternative' vs. 'Fresh Ingredients'

Fast-food hasn't ever (seriously) been associated with slim and trim. If the doctor prescribes you visit fast-food institutions no more than once a week...should that suggestion change with the increasing presence of healthier options?

I'm not sure how long places like McDonald's, Wendy's, Taco Bell, and all the rest have been pitching healthier alternatives, but how much do these change your perception of them? More importantly, do they influence your…

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Added by Josh Hersh on July 23, 2010 at 9:38am — No Comments

Early Adopters, Big Appetites, and Your Evangelists!

Last week I finally ended my extensive relationship with Blackberry. It was a solid two and a half year relationship, with relatively few bumps in the road. I'm still a huge fan...but I saw something I wanted more - a "smarter", faster, and more agile phone that would allow me to do my job and share my passion for all things food.

One of the first things I did after my phone was up and running was to post photos of food I ate at different restaurants. I LOVE sharing great…

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Added by Josh Hersh on July 19, 2010 at 8:00pm — 2 Comments

Targeted Twitter Search Made Easy

There have been a lot of great posts here on FohBoh about listening to your customers online. Nate Bagley had a great post a few weeks ago and Jenna Gross had a fantastic reminder about acknowledging customers -- which is another way of listening to customers. I also wrote about a… Continue

Added by Josh Hersh on July 14, 2010 at 6:27am — No Comments

Explosion: Foursquare Nears 2 Million Users

TechCrunch has a great piece today on data from the top two location-based social networks: Foursquare and Gowalla. The have been tracking the APIs for each for the past four weeks and lot of the data is fascinating. These, I think are particularly interesting trivia about Foursquare:… Continue

Added by Josh Hersh on July 8, 2010 at 11:15am — 5 Comments

Twitter 101: Using the New "Phone Book"

A few posts ago I mentioned that I had started reading Social Media Metrics by Jim Sterne. Early on in the book Sterne talks about the "big three business goals": raising revenue, lowering costs, and increasing customers satisfaction. He makes it clear that if your social media efforts aren't doing one of these things then you are… Continue

Added by Josh Hersh on July 6, 2010 at 6:30am — No Comments