Voice of the Restaurant Industry
I'll be the first to confess that when classically-trained marketers start using their "market-speak", my mind heads for the doldrums (or dulldrums). I've read and heard larger restaurants designing campaigns to promote a particular product, promotion, or event. The explanation is usually vague (as they probably don't want to give away any secrets).
But remember, you don't need a high-dollar social media or PR firm to make your campaigns effective. Here are some…Continue
Added by Josh Hersh on February 15, 2011 at 4:00am — No Comments
If you're vacationing in a tropical paradise, there is a lot to see: sandy beaches, gorgeous vegetation, and the crystal clear ocean. But none compare to the real reason people love beaches: the phenomenal sunsets.
Shawna and Geoffrey Simpson, vacationing in Waikiki, missed that sunset when they found themselves having to stay within 250 feet of a restaurant in order for their buzzer to go off. Through this and a series of frustrating events, the couple came up with a way to…Continue