Voice of the Restaurant Industry
Josh Hersh's Blog – February 2011 Archive (2)
What's In A Name? Better Yet, What's In A Campaign?
I'll be the first to confess that when classically-trained marketers start using their "market-speak", my mind heads for the doldrums (or dulldrums). I've read and heard larger restaurants designing campaigns to promote a particular product, promotion, or event. The explanation is usually vague (as they probably don't want to give away any secrets).
But remember, you don't need a high-dollar social media or PR firm to make your campaigns effective. Here are some…
ContinueAdded by Josh Hersh on February 15, 2011 at 4:00am — No Comments
Tech Talk: Interview with Diner Connection
If you're vacationing in a tropical paradise, there is a lot to see: sandy beaches, gorgeous vegetation, and the crystal clear ocean. But none compare to the real reason people love beaches: the phenomenal sunsets.
Shawna and Geoffrey Simpson, vacationing in Waikiki, missed that sunset when they found themselves having to stay within 250 feet of a restaurant in order for their buzzer to go off. Through this and a series of frustrating events, the couple came up with a way to…
ContinueAdded by Josh Hersh on February 1, 2011 at 8:33am — 1 Comment
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