Amanda Brandon's Blog (12)

3 Last-Minute Ideas to Promote Mother's Day

Here's my quick list of how to capture some Mother's Day traffic for your restaurant:

1. This Saturday - Head to the ball fields. Arm yourself with a little lemonade and about 200 flyers. Talk up that brunch and get Mother's Day brunch plans in the minds of the soccer, t-ball and baseball parents. 

2. Hit the neighborhood. Visit your neighboring businesses to hand out some sweet desserts, a few menus/flyers and spread the word. Try salons, day spas, dry cleaners and…

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Added by Amanda Brandon on May 2, 2012 at 2:51pm — No Comments

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

 

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

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Added by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments

5 Things You Never Want to See in Restaurant Menu Design

Comic Sans font. You do not want this font anywhere near your menu. It’s reserved specifically for elementary school teacher newsletters. And there’s a documentary against it.

 

Paryrus font. This font is the stereotype of stereotypes for Greek restaurants. (There’s even a …

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Added by Amanda Brandon on April 22, 2011 at 3:10pm — 5 Comments

Is This Burger Joint for Real?

With menu items like "Supa Dupa Fly Ho with cheese," Fat Ho Burgers hit the national stage this past week. In a Google News search, I found 23 very relevant news sources carrying a story on this tiny Waco, Texas burger joint. 

 

A news clip from the local Fox affiliate has gone viral as the owner explains how she arrived at the name. The 23-year-old Lakita Evans told KWTX.com…

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Added by Amanda Brandon on April 7, 2011 at 5:05am — No Comments

An Open Letter to Deals Junkies

According to a CNNMoney.com article, consumers have had just about enough of the deals emails – even if the deals are great. That's why I've put together an open letter to deals junkies for restaurants to use in their marketing. Enjoy!

 

Dear Deal Junkies,

The rest of the world is concerned with your health. Here’s why:

  • Your friends don’t want to eat with you because you only want…
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Added by Amanda Brandon on March 24, 2011 at 11:15am — No Comments

How to Get Your Restaurant Noticed By the Local Media

It was a warm March afternoon, and I was late for a test in my senior year of college. Luckily, the class was a journalism class. My professor understood that I'd just launched my career.

 

And, it all started with a simple letter to a producer at a big Hollywood studio.

 …

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Added by Amanda Brandon on December 3, 2010 at 10:30am — No Comments

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook,…

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Added by Amanda Brandon on September 24, 2010 at 5:33pm — 1 Comment

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook, Twitter or…

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Added by Amanda Brandon on September 24, 2010 at 5:29pm — 2 Comments

A Challenge to Coleman Camping - Restaurants & Bars Are the "True" Original Social Networking Site(s)

I've seen several television ads for Coleman Camping's campaign for the "Original Social Networking Site" over the past couple of months. These spots talk about how they were the original social networking site provider with lanterns, tents, etc.

I dare say they have a good point, but it’s wrong. Restaurants…

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Added by Amanda Brandon on September 16, 2010 at 2:34pm — No Comments

Attention All Servers - Do You Give Your Guests the Service They Really Want?

Here's a newsflash for servers. Your job is to do more than make drinks and take orders. You are here to "serve" your guests. They don't just come to your restaurant to eat - they come for the experience.…

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Added by Amanda Brandon on August 20, 2010 at 7:40am — 4 Comments

The Bartender of My Dreams

I met a man this weekend, and he's a bartender. He had skills. Really good skills.

If my husband were reading this right now, he might be looking at me with a concerned face, but never fear. This bartender was perfect in a completely unromantic way.…

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Added by Amanda Brandon on August 3, 2010 at 12:30pm — 4 Comments

How to Develop a "User Experience" Focus Group for Your Menu

Yesterday, I got to thinking about how all sorts of companies do a "user-experience" test with their websites.

What if you did the same thing with our menu in our restaurants? Sure, we can use mystery shoppers, but you actually seeing guests order from your menu can teach you so much about your…

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Added by Amanda Brandon on July 26, 2010 at 11:30am — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Report: Consumers want more protein, need more education

A majority of U.S.  -More

California Walnut Beet Carpaccio Flatbread
Jump start their appetites with this fabulous flatbread appetizer topped with beets, goat cheese, arugula and California Walnuts. For this and more great recipes, visit http://www.walnuts.org/food-professionals/trending-recipes/.

Vegetables take over dessert menus

Top pastry chefs in the U.S.  -More

Rising takeout demand drives new Mama Fu's footprint

Austin, Texas-based Mama Fu's Asian House debuted a smaller footprint unit focused on feeding a growing demand for takeout an -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

Arby's Announces Development Deals With New And Existing Franchisees

ARG recently sold 14 company-operated restaurants in Tampa, FL to Mosaic Investments, Inc. (Mosaic), a fully integrated investment firm based in Atlanta. In addition to remodeling existing locations slated to commence at the end of 2014, Mosaic has committed to build 13 new Arby's restaurants in the Tampa area over the next nine years.

Smoothie King Appoints Vice President Of Business Development To Drive Brand's Expansion Across The U.S.

Prior to joining Smoothie King, Bruno served as vice president of retail sales, operations and franchise development for Fannie May Fine Chocolates, a division of 1800Flowers.com, where he oversaw a $69.5 million retail division that included 100 corporate stores and 45 franchised stores.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" positioned 50,000 km from a telescope to enable imaging of planets about distant stars. It is, he says, the "coolest possible science."

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