Amanda Brandon's Blog (12)

3 Last-Minute Ideas to Promote Mother's Day

Here's my quick list of how to capture some Mother's Day traffic for your restaurant:

1. This Saturday - Head to the ball fields. Arm yourself with a little lemonade and about 200 flyers. Talk up that brunch and get Mother's Day brunch plans in the minds of the soccer, t-ball and baseball parents. 

2. Hit the neighborhood. Visit your neighboring businesses to hand out some sweet desserts, a few menus/flyers and spread the word. Try salons, day spas, dry cleaners and…

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Added by Amanda Brandon on May 2, 2012 at 2:51pm — No Comments

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

 

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

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Added by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments

5 Things You Never Want to See in Restaurant Menu Design

Comic Sans font. You do not want this font anywhere near your menu. It’s reserved specifically for elementary school teacher newsletters. And there’s a documentary against it.

 

Paryrus font. This font is the stereotype of stereotypes for Greek restaurants. (There’s even a …

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Added by Amanda Brandon on April 22, 2011 at 3:10pm — 5 Comments

Is This Burger Joint for Real?

With menu items like "Supa Dupa Fly Ho with cheese," Fat Ho Burgers hit the national stage this past week. In a Google News search, I found 23 very relevant news sources carrying a story on this tiny Waco, Texas burger joint. 

 

A news clip from the local Fox affiliate has gone viral as the owner explains how she arrived at the name. The 23-year-old Lakita Evans told KWTX.com…

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Added by Amanda Brandon on April 7, 2011 at 5:05am — No Comments

An Open Letter to Deals Junkies

According to a CNNMoney.com article, consumers have had just about enough of the deals emails – even if the deals are great. That's why I've put together an open letter to deals junkies for restaurants to use in their marketing. Enjoy!

 

Dear Deal Junkies,

The rest of the world is concerned with your health. Here’s why:

  • Your friends don’t want to eat with you because you only want…
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Added by Amanda Brandon on March 24, 2011 at 11:15am — No Comments

How to Get Your Restaurant Noticed By the Local Media

It was a warm March afternoon, and I was late for a test in my senior year of college. Luckily, the class was a journalism class. My professor understood that I'd just launched my career.

 

And, it all started with a simple letter to a producer at a big Hollywood studio.

 …

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Added by Amanda Brandon on December 3, 2010 at 10:30am — No Comments

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook,…

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Added by Amanda Brandon on September 24, 2010 at 5:33pm — 1 Comment

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook, Twitter or…

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Added by Amanda Brandon on September 24, 2010 at 5:29pm — 2 Comments

A Challenge to Coleman Camping - Restaurants & Bars Are the "True" Original Social Networking Site(s)

I've seen several television ads for Coleman Camping's campaign for the "Original Social Networking Site" over the past couple of months. These spots talk about how they were the original social networking site provider with lanterns, tents, etc.

I dare say they have a good point, but it’s wrong. Restaurants…

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Added by Amanda Brandon on September 16, 2010 at 2:34pm — No Comments

Attention All Servers - Do You Give Your Guests the Service They Really Want?

Here's a newsflash for servers. Your job is to do more than make drinks and take orders. You are here to "serve" your guests. They don't just come to your restaurant to eat - they come for the experience.…

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Added by Amanda Brandon on August 20, 2010 at 7:40am — 4 Comments

The Bartender of My Dreams

I met a man this weekend, and he's a bartender. He had skills. Really good skills.

If my husband were reading this right now, he might be looking at me with a concerned face, but never fear. This bartender was perfect in a completely unromantic way.…

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Added by Amanda Brandon on August 3, 2010 at 12:30pm — 4 Comments

How to Develop a "User Experience" Focus Group for Your Menu

Yesterday, I got to thinking about how all sorts of companies do a "user-experience" test with their websites.

What if you did the same thing with our menu in our restaurants? Sure, we can use mystery shoppers, but you actually seeing guests order from your menu can teach you so much about your…

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Added by Amanda Brandon on July 26, 2010 at 11:30am — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

The Sip

The Sip: Stay up-to-date on the beer, wine and spirits category with original content from SmartBrief -More

New food offerings helped Starbucks boost sales

Baked goods, breakfast sandwiches and the first price increases in nearly four years helped lead Starbucks to a 7% same-store -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $50 posting packages to syndicate across all major jobs boards.

National News

Ward Whitworth Named President for On The Border Mexican Grill

On The Border Mexican Grill & Cantina, which was recently acquired by Border Holdings, LLC, an affiliate of Argonne Capital Group, today announced the appointment of Ward Whitworth as President of On The Border.

The Melting Pot Targets Houston and El Paso, Texas for Franchise Expansion

Restaurants, Inc. announced today that it is actively seeking franchisees to expand its presence throughout the Lone Star State, naming El Paso and Houston as target markets for future franchise development.

Encore Restaurants Purchases 8 Existing Five Guys Restaurants, Plans to Develop 45 More

Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc., has announced the purchase of eight existing Five Guys Burgers and Fries restaurants across central California including Elk Grove, Fresno, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento.

Takeout Orders to Hotels Jumped 125% in Popularity in Last Three Years

For many Americans, hotel room service is considered a travel luxury; however, data from PFK Hospitality Research1 suggests that room service revenues fell 9.5 percent from 2007 to 2012, with some hotels shuttering unprofitable operations altogether.

National Restaurant Association Praises House and Senate Commerce Committee Passage of Travel Promotion Act

Yesterday the National Restaurant Association (NRA) praised the House passage and Senate Commerce Committee markup of the Travel Promotion, Enhancement and Modernization Act of 2014. The bipartisan legislation reauthorizes Brand USA, the nation’s first global marketing campaign, to promote the United States as a destination for international travelers.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Ze Frank: Are you human? - Ze Frank (2014)

Have you ever wondered: Am I a human being? Ze Frank suggests a series of simple questions that will determine this. Please relax and follow the prompts. Let's begin …

TED: Heather Barnett: What humans can learn from semi-intelligent slime - Heather Barnett (2014)

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

TED: Shih Chieh Huang: Sculptures that’d be at home in the deep sea - Shih Chieh Huang (2014)

When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.

TED: Nikolai Begg: A tool to fix one of the most dangerous moments in surgery - Nikolai Begg (2013)

Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.

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