Amanda Brandon's Blog (12)

3 Last-Minute Ideas to Promote Mother's Day

Here's my quick list of how to capture some Mother's Day traffic for your restaurant:

1. This Saturday - Head to the ball fields. Arm yourself with a little lemonade and about 200 flyers. Talk up that brunch and get Mother's Day brunch plans in the minds of the soccer, t-ball and baseball parents. 

2. Hit the neighborhood. Visit your neighboring businesses to hand out some sweet desserts, a few menus/flyers and spread the word. Try salons, day spas, dry cleaners and…

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Added by Amanda Brandon on May 2, 2012 at 2:51pm — No Comments

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

 

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

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Added by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments

5 Things You Never Want to See in Restaurant Menu Design

Comic Sans font. You do not want this font anywhere near your menu. It’s reserved specifically for elementary school teacher newsletters. And there’s a documentary against it.

 

Paryrus font. This font is the stereotype of stereotypes for Greek restaurants. (There’s even a …

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Added by Amanda Brandon on April 22, 2011 at 3:10pm — 5 Comments

Is This Burger Joint for Real?

With menu items like "Supa Dupa Fly Ho with cheese," Fat Ho Burgers hit the national stage this past week. In a Google News search, I found 23 very relevant news sources carrying a story on this tiny Waco, Texas burger joint. 

 

A news clip from the local Fox affiliate has gone viral as the owner explains how she arrived at the name. The 23-year-old Lakita Evans told KWTX.com…

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Added by Amanda Brandon on April 7, 2011 at 5:05am — No Comments

An Open Letter to Deals Junkies

According to a CNNMoney.com article, consumers have had just about enough of the deals emails – even if the deals are great. That's why I've put together an open letter to deals junkies for restaurants to use in their marketing. Enjoy!

 

Dear Deal Junkies,

The rest of the world is concerned with your health. Here’s why:

  • Your friends don’t want to eat with you because you only want…
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Added by Amanda Brandon on March 24, 2011 at 11:15am — No Comments

How to Get Your Restaurant Noticed By the Local Media

It was a warm March afternoon, and I was late for a test in my senior year of college. Luckily, the class was a journalism class. My professor understood that I'd just launched my career.

 

And, it all started with a simple letter to a producer at a big Hollywood studio.

 …

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Added by Amanda Brandon on December 3, 2010 at 10:30am — No Comments

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook,…

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Added by Amanda Brandon on September 24, 2010 at 5:33pm — 1 Comment

Ok, Restaurants – It’s Time to Join the Social Game

As I wrote in my post last week, restaurants are the original social networking site. So, why is it that only 25 percent of us are on Facebook, Twitter or…

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Added by Amanda Brandon on September 24, 2010 at 5:29pm — 2 Comments

A Challenge to Coleman Camping - Restaurants & Bars Are the "True" Original Social Networking Site(s)

I've seen several television ads for Coleman Camping's campaign for the "Original Social Networking Site" over the past couple of months. These spots talk about how they were the original social networking site provider with lanterns, tents, etc.

I dare say they have a good point, but it’s wrong. Restaurants…

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Added by Amanda Brandon on September 16, 2010 at 2:34pm — No Comments

Attention All Servers - Do You Give Your Guests the Service They Really Want?

Here's a newsflash for servers. Your job is to do more than make drinks and take orders. You are here to "serve" your guests. They don't just come to your restaurant to eat - they come for the experience.…

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Added by Amanda Brandon on August 20, 2010 at 7:40am — 4 Comments

The Bartender of My Dreams

I met a man this weekend, and he's a bartender. He had skills. Really good skills.

If my husband were reading this right now, he might be looking at me with a concerned face, but never fear. This bartender was perfect in a completely unromantic way.…

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Added by Amanda Brandon on August 3, 2010 at 12:30pm — 4 Comments

How to Develop a "User Experience" Focus Group for Your Menu

Yesterday, I got to thinking about how all sorts of companies do a "user-experience" test with their websites.

What if you did the same thing with our menu in our restaurants? Sure, we can use mystery shoppers, but you actually seeing guests order from your menu can teach you so much about your…

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Added by Amanda Brandon on July 26, 2010 at 11:30am — 3 Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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