Robert Vasquez's Blog (14)

Restaurant Management and Leadership

Triple Seating a Big No, No!!!

My family and I eat out twice to 3 times a week because of our schedule. With two boys in elementary school, baseball, weekend parties, and just life in general we don't have much time to prepare dinner 7 days a week. On Friday, we went out to eat at a popular chain where we were sat immediately, and a few minutes… Continue

Added by Robert Vasquez on October 23, 2011 at 8:30am — No Comments

How to create an html dynamic restaurant Facebook landing page

Static FBML V.S. Dynamic HTML

 

Several months ago I created a video on how to give your restaurant Facebook page a facelift. Today I created…

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Added by Robert Vasquez on October 14, 2011 at 7:30am — No Comments

The importance of creating recipes for your restaurant

“The importance of putting recipes together establishes a consistent high mark in terms of cooking standards… teaching someone that recipe is even greater”  

- Chef Gordon Ramsay

 

chef-gordon-ramsay-kitchen-porter-tech My family and I went out to dinner last night to one of our favorite restaurants; unfortunately, my son and I were disappointed with our dishes. We both had steak and it was overwhelmingly under seasoned.

After drowning it with…

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Added by Robert Vasquez on October 8, 2011 at 10:00am — 2 Comments

Google plus for your Restaurant

Google plus for Restaurants, why it’s going to be better than Facebook, Twitter, and LinkedIn.

 

Here we go again another social media site or so I thought. Google plus to me is the next evolution in social media. In Google fashion they found a way to unify several of the services we already use in Facebook, Twitter, and Linkedin.…

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Added by Robert Vasquez on July 16, 2011 at 10:30am — 6 Comments

You can post if you want to, you can leave your friends behind ... Yeah, you know the rest of the song.

What should I post and do I need to join every social media website?

Today I read two very good blog post by Jill Clark title, “Social Media Sins - East Side Marios” and one by Michael L. Atkinson… Continue

Added by Robert Vasquez on March 30, 2011 at 9:00pm — No Comments

Free recipe food cost tool

I don't think I have to tell you how important it is to know your cost when preparing a recipe. Here is a tool my team and I developed to help figure out those costs. We want to make this the best FREE recipe costing tool with your help. Try our tool and post your suggestions. We want to hear from you!…

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Added by Robert Vasquez on March 22, 2011 at 7:00am — No Comments

A must have tool for optimizing your restaurant website and it’s FREE!

WebpageFX analytical tool FREE service

Alright, in one of my updates I mentioned I would be working with Crepemaker to help optimize their site and I would share all my data, failures, and successes, so here we go! The first thing I wanted to do is check to see how we were ranking on the top search engines. When we first got started our website was not ranking for our keywords “Crepe”, “Crepe… Continue

Added by Robert Vasquez on March 8, 2011 at 8:29am — No Comments

Top 5 plugins every restaurant should install on a WordPress website

WordPress Plugin Power

If you’re using WordPress as your backend to your website, then here are some third party must have plugins that will help you improve your search engine optimization or your website.



 

1. All in One SEO Pack

This plugin is key to making sure you optimize every page and post of your website. WordPress… Continue

Added by Robert Vasquez on March 3, 2011 at 1:41pm — No Comments

Why you should use WordPress for your restaurant website

It no longer makes sense to have a static website for your restaurant. With the number of smartphones in the market, having a dynamic website that’s interactive is the best way to keep your customers coming back and attract new customers.



If you’ve been following my posts, you know I’ve been working with Crepemaker restaurant franchise as my case study. We… Continue

Added by Robert Vasquez on February 28, 2011 at 9:00pm — No Comments

Build your own restaurant POS for less than $1,800

How to build and setup your own point of sale system for less than $1,800



If you're technically inclined and adventurous, you can save yourself thousands of dollars by building your own point of sale system. It's the same system you might buy from the leading point of sale companies that dominate the market and charge absorbent…

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Added by Robert Vasquez on February 17, 2011 at 5:30pm — No Comments

Know your online competition... don’t pay for keywords

Here are some popular SEO questions:



  • How can I get my website to rank number one?
  • Where does my competition rank?
  • How do I get to the top of Google on the first page?
  • How did my competitor get to the top of the search engines?
  • What key words should I use?


There are so many questions when trying to be ranked number one on Google, Yahoo, Bing,…

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Added by Robert Vasquez on February 15, 2011 at 8:19pm — No Comments

Give your Facebook landing page a "face-lift"

What does your Facebook page say to your fans?

Facebook has become one of the major platforms to drive traffic to website and their statistics say it all (see Facebook statistics). Unfortunately, many restaurants do not design a strong landing page. This is one of the few places that you can brand your page in Facebook and allows for some freedom and creativity.



In this example and the videos I will use…

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Added by Robert Vasquez on February 14, 2011 at 6:30pm — No Comments

Building a Restaurant Website and Social Networks

Building a Website and Social Networks

If you’ve been keeping up with the news, then you know that Facebook has consumed the world, and everyone and their grandma has a Facebook page today. Facebook has change the way we interact with the Internet and searching for our favorite singer to our favorite restaurant may all be done one day from Facebook. As a… Continue

Added by Robert Vasquez on February 13, 2011 at 7:00am — No Comments

When building out your restaurant escrow your money…

When doing a build out keep your build out money in escrow with your attorney. Require that your GC submit to your attorney the list of subcontractors and the project schedule. Your attorney will be able to keep tabs on subcontractors and review payments made to them by the GC before releasing any funds for the next set of tasks. I made the mistake of not putting my money in escrow once and it cost me because my GC did not pay a few of the subcontractors. As a result, the subcontractors placed… Continue

Added by Robert Vasquez on March 2, 2010 at 6:37am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Taco Bell takes on fast casual with U.S. Taco Co.

Taco Bell will test a new fast-casual concept called U.S. Taco Co.  -More

Avocados From Mexico: All New Recipe Brochure
Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!

Ronald McDonald gets a makeover for social media debut

Ronald McDonald is giving off less of a clown vibe with a makeover that keeps the color scheme but adds a blazer, a yellow ve -More

Animal fats ramp up flavor

Chicago hot spots are serving up savory dishes flavored with animal fats such as Stephanie Izard's confit goat belly at Girl  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Border Holdings, LLC to Acquire On The Border Mexican Grill & Cantina from Golden Gate Capital

Terms of the transaction were not disclosed. Border Holdings, LLC is an affiliate of Argonne Capital Group who is partnering with an affiliate of Fortress Investment Group, LLC on this transaction.

The Cheesecake Factory Reports Results for First Quarter of Fiscal 2014

Total revenues were $481.4 million in the first quarter of fiscal 2014 as compared to $463.0 million in the prior year first quarter. Net income and diluted net income per share were $22.5 million and $0.43, respectively, in the first quarter of fiscal 2014. T

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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