Robert Vasquez's Blog (14)

Restaurant Management and Leadership

Triple Seating a Big No, No!!!

My family and I eat out twice to 3 times a week because of our schedule. With two boys in elementary school, baseball, weekend parties, and just life in general we don't have much time to prepare dinner 7 days a week. On Friday, we went out to eat at a popular chain where we were sat immediately, and a few minutes… Continue

Added by Robert Vasquez on October 23, 2011 at 8:30am — No Comments

How to create an html dynamic restaurant Facebook landing page

Static FBML V.S. Dynamic HTML

 

Several months ago I created a video on how to give your restaurant Facebook page a facelift. Today I created…

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Added by Robert Vasquez on October 14, 2011 at 7:30am — No Comments

The importance of creating recipes for your restaurant

“The importance of putting recipes together establishes a consistent high mark in terms of cooking standards… teaching someone that recipe is even greater”  

- Chef Gordon Ramsay

 

chef-gordon-ramsay-kitchen-porter-tech My family and I went out to dinner last night to one of our favorite restaurants; unfortunately, my son and I were disappointed with our dishes. We both had steak and it was overwhelmingly under seasoned.

After drowning it with…

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Added by Robert Vasquez on October 8, 2011 at 10:00am — 2 Comments

Google plus for your Restaurant

Google plus for Restaurants, why it’s going to be better than Facebook, Twitter, and LinkedIn.

 

Here we go again another social media site or so I thought. Google plus to me is the next evolution in social media. In Google fashion they found a way to unify several of the services we already use in Facebook, Twitter, and Linkedin.…

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Added by Robert Vasquez on July 16, 2011 at 10:30am — 6 Comments

You can post if you want to, you can leave your friends behind ... Yeah, you know the rest of the song.

What should I post and do I need to join every social media website?

Today I read two very good blog post by Jill Clark title, “Social Media Sins - East Side Marios” and one by Michael L. Atkinson… Continue

Added by Robert Vasquez on March 30, 2011 at 9:00pm — No Comments

Free recipe food cost tool

I don't think I have to tell you how important it is to know your cost when preparing a recipe. Here is a tool my team and I developed to help figure out those costs. We want to make this the best FREE recipe costing tool with your help. Try our tool and post your suggestions. We want to hear from you!…

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Added by Robert Vasquez on March 22, 2011 at 7:00am — No Comments

A must have tool for optimizing your restaurant website and it’s FREE!

WebpageFX analytical tool FREE service

Alright, in one of my updates I mentioned I would be working with Crepemaker to help optimize their site and I would share all my data, failures, and successes, so here we go! The first thing I wanted to do is check to see how we were ranking on the top search engines. When we first got started our website was not ranking for our keywords “Crepe”, “Crepe… Continue

Added by Robert Vasquez on March 8, 2011 at 8:29am — No Comments

Top 5 plugins every restaurant should install on a WordPress website

WordPress Plugin Power

If you’re using WordPress as your backend to your website, then here are some third party must have plugins that will help you improve your search engine optimization or your website.



 

1. All in One SEO Pack

This plugin is key to making sure you optimize every page and post of your website. WordPress… Continue

Added by Robert Vasquez on March 3, 2011 at 1:41pm — No Comments

Why you should use WordPress for your restaurant website

It no longer makes sense to have a static website for your restaurant. With the number of smartphones in the market, having a dynamic website that’s interactive is the best way to keep your customers coming back and attract new customers.



If you’ve been following my posts, you know I’ve been working with Crepemaker restaurant franchise as my case study. We… Continue

Added by Robert Vasquez on February 28, 2011 at 9:00pm — No Comments

Build your own restaurant POS for less than $1,800

How to build and setup your own point of sale system for less than $1,800



If you're technically inclined and adventurous, you can save yourself thousands of dollars by building your own point of sale system. It's the same system you might buy from the leading point of sale companies that dominate the market and charge absorbent…

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Added by Robert Vasquez on February 17, 2011 at 5:30pm — No Comments

Know your online competition... don’t pay for keywords

Here are some popular SEO questions:



  • How can I get my website to rank number one?
  • Where does my competition rank?
  • How do I get to the top of Google on the first page?
  • How did my competitor get to the top of the search engines?
  • What key words should I use?


There are so many questions when trying to be ranked number one on Google, Yahoo, Bing,…

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Added by Robert Vasquez on February 15, 2011 at 8:19pm — No Comments

Give your Facebook landing page a "face-lift"

What does your Facebook page say to your fans?

Facebook has become one of the major platforms to drive traffic to website and their statistics say it all (see Facebook statistics). Unfortunately, many restaurants do not design a strong landing page. This is one of the few places that you can brand your page in Facebook and allows for some freedom and creativity.



In this example and the videos I will use…

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Added by Robert Vasquez on February 14, 2011 at 6:30pm — No Comments

Building a Restaurant Website and Social Networks

Building a Website and Social Networks

If you’ve been keeping up with the news, then you know that Facebook has consumed the world, and everyone and their grandma has a Facebook page today. Facebook has change the way we interact with the Internet and searching for our favorite singer to our favorite restaurant may all be done one day from Facebook. As a… Continue

Added by Robert Vasquez on February 13, 2011 at 7:00am — No Comments

When building out your restaurant escrow your money…

When doing a build out keep your build out money in escrow with your attorney. Require that your GC submit to your attorney the list of subcontractors and the project schedule. Your attorney will be able to keep tabs on subcontractors and review payments made to them by the GC before releasing any funds for the next set of tasks. I made the mistake of not putting my money in escrow once and it cost me because my GC did not pay a few of the subcontractors. As a result, the subcontractors placed… Continue

Added by Robert Vasquez on March 2, 2010 at 6:37am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Eateries turn to rationing as lime prices soar

Unrest caused by Mexico's drug cartels, along with floods in Mexico and a drought in California, are taking a toll on this ye -More

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Burger King to upgrade wireless with Whopper Wi-Fi

Burger King has teamed with AT&T to replace existing in-store wireless Internet with an upgraded system dubbed Whopper Wi-Fi  -More

Late-night indulgence pays off for Jack in the Box

Jack in the Box saw its profits rise sharply in the first quarter, a few months after introducing its $6 Munchie Meal menu of -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

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