There are two distinct, yet related, ideas in brand extensions which have been in the news recently. I’m going to be following both with more than idle curiosity to see if they create added brand awareness, added traffic, or a negative backlash -- or all three.
First ... Friendly’s and Burger…Continue
I’ve received several calls in recent weeks along the lines of the following:…
Added by Rod Guinn on October 14, 2010 at 3:30am — No Comments
At least, that’s what they’d like to believe about themselves. With few, perhaps unexplainable, exceptions, the investors we’re interested in understanding make their investment decisions with an expectation that they will get more than their investment dollars back at the end of the investment. (This column is a follow-on to the recent discussion about growth…Continue