I'm a huge fan of Seth Godin and his latest book tribes. I'm definately apart of his tribe. I'm servicing my nasty addiction and writing this blog at the local Starbucks. The service team here, lead by an awesome Store Manager have a latte tribe in this local community. I'm also in that tribe.
Here's a few things I've learned from Seth about tribes.
Traditional marketing - is about yelling at a crowds – think tv and radio ads. The successful companies of the 21st century… Continue