So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.
Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’ Ask yourself…
There are many non-negotiable things for a job seeker wanting to start a restaurant career. Being a very competitive industry, it’s important to first know how to get hired. What do Human Resources managers of restaurants look for? This article will help any job seeker get answers for the burning question “how to get hired to start a restaurant career?”
The basic characteristics a job seeker embarking on a restaurant…
The one constant that will always exist in the Restaurant Industry is that there is never enough time in the day to get everything done. It is this very reason that we started the Restaurant marketing division of our company.
This is Part 4 in a series. We will look at the traditional sales cycle as it relates to restaurant marketing and examine a full-scale plan to fill all the points on the cycle. In this part we talk more about Closing The Sale.
In this series we are looking at the traditional sales cycle and how it relates to restaurant marketing. My premise here is:
Many believe that restaurants don't follow the traditional sales cycle, and the same rules don't apply…
Transitioning into autumn is bittersweet at Georgetown Bagelry. Folks are coming back to town yet students whom we serve almost daily are leaving to go back to school. Erin Slowinski and Jessica Janov from Holton-Arms, Ruthie Levine from UC Davis, and Scott Thiede from Villanova…
1. Reduce The Toxic Load: Keep Chemicals Out of the Air, Water, Soil and our Bodies
Buying organic food promotes a less toxic environment for all living things. With only 0.5 percent of crop and pasture land in organic, according to USDA that leaves 99.5 percent of farm acres in the U.S. at risk of exposure to noxious agricultural chemicals.
Our bodies are the environment so supporting organic agriculture doesn’t just benefit your family, it helps… Continue
As a foodservice servicer I sometimes struggle to find my (my company’s) place in the consumer world. In dining the consumer is always the most important piece of the puzzle, everyone works together to help make sure they are satisfied. So how do you keep these customers in the loop when they are not necessarily your customers?
Here at FoodCALC we do business with restaurants, eventually what we do trickles down to consumers, we don’t sell to them or promote to them, but we do get a… Continue
Life, for many people, is about the pursuit of happiness. In fact, the Declaration of Independence is very clear. It states, “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights that among these are Life, Liberty and the pursuit of Happiness.”
We spend our lives seeking out what brings us joy. Just thinking about certain experiences can bring a sense of comfort and well-being. You know the… Continue
Over the last seven days more than 1400 bars and restaurants followed the 7 Day Roadmap to a Profitable 2010. Amazing action has been taken by an amazing group of hospitality business owners. I have been inundated with questions about various parts of the program, so I have decided to use video to answer all of your questions.
You might have a question about Twitter for your bar, or you might want to know… Continue
So far this year I've spent a lot of time asking questions and doing some soul searching.
This is a question I was asked by Kathleen Wood, a Business and Leadership Growth Strategist who is doing some work with our team. It's a question that I think we should be asking ourselves for our business and our careers in 2010.
If you were to reinvent your business or career today based on… Continue
I live by the philosophy that you can say anything to anyone as long as you are honest and your intent is positive. There’s no question that tact and timeliness affect our ability to be successful communicators. And, as our society and workforce become more inclusive, we find ourselves exploring new channels to deliver a consistent message.
People receive information differently. For a message to be communicated successfully, the… Continue
Your establishment, whether it is a restaurant, bar or a hotel, is made of bricks and mortar and this gives the customer an initial impression of what your establishment is like. But it happens too often that staff are rude, pretentious or simply not up to the task at hand. Needless to say; you won’t return!
The biggest reason for customers not returning to an establishment is due to a staff member’s attitude or… Continue
So you’ve finally made the decision to build/remodel your restaurant. What comes next?
I know you’re thinking all you need to do is hire an architect or a designer and that’s it, right? Well, it’s not quite so simple. You need to build a TEAM to build your restaurant. By spending the time and energy in the beginning to build the right team you can save a lot of time and money in the end. We all want to save money, don’t we?…
Being based in Ohio, my Irish accent stands out! It normally takes service staff a second or two to “tune” into the different sounds and it’s always a conversation starter with everyone wondering what brought me so far inland!
Recently though, my accent went from being just a conversation starter to being a “for hire” commodity! Two weeks ago, I received a Twitter message from a friend in the city mentioning that the… Continue
Usually, at this time of year, parents are rejoicing and the kids are wondering how the summer passed by so quickly. You've probably loaded up on backpacks, notebooks and a whole new wardrobe for the kids, glad to send them off to learn something more than X Box skills.
While most of the country goes back to school right after Labor Day, down here in Florida the kids went back this week with most returning to classes this past Tuesday. The private… Continue
A few weeks ago, Laurie Ruettimann wrote a blog onPunk Rock HR asking the community to provide tips for job seekers on how to get the job. My advice was to approach getting the gig in the same way you would attempt to get into an exclusive club.
Here's an example from my "clubbin days".
I remember the first time I tried to get into an… Continue
Let’s say you discovered that Panera was hiring an HR manager and you wanted the gig. You know you're qualified, but you also know they’ve had about 500 applications submitted for the position. You have to come up with a way to stand out. The best answer is to have someone inside the organization recommend you to the hiring decision maker. But, let’s say you know someone who works for Panera. Here is an example of how you can use Linkedin to let your network work for you.…
Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
Do you know how your restaurant appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers. Click here now to get a free report detailing where your restaurant’s information is incorrect or missing across the internet.