All Blog Posts Tagged 'text' (20)

Does having your customers take home your menu on their mobile phone increase repeat visits?

I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.

here's a sample Menu QR code to view on your phone

Does it make any sense to you

Bill…

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Added by Bill Joyce on October 4, 2012 at 11:10am — No Comments


Non-Operator
Waiting for a Table: A Casual Ethnography

People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…

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Added by Jammie Mountz on May 15, 2012 at 2:19pm — No Comments

When Selecting A Diner Loyalty / Restaurant Marketing Program, “Integration” Should Be The Name Of The Game



Every week, I have numerous phone conversations, meetings and webinars with perspective Restaurant Clients that are interested in our …

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Added by Chris Leo on March 26, 2012 at 9:00am — No Comments

2 Reasons Your Restaurant Marketing Efforts Should Be Multi-Channel

As the saying goes, "Everything in moderation", is the best rule of thumb to live by.  Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.

Running a restaurant can be grueling, to say the least.  Whether you are a manager, marketing manager, owner, or…

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Added by Chris Leo on February 20, 2012 at 9:30am — No Comments

3 Ways To Increase Revenues Using SMS (Text Message) Marketing In Your Restaurant

Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone.  The general consensus of these articles is that you should seriously consider having  a mobile version of your site.  I agree wholeheartedly with this.

While I may agree…

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Added by Chris Leo on February 15, 2012 at 9:00am — 4 Comments


Non-Operator
How We Wait: Restaurants and the Smartphone Craze

After putting her name on the waitlist at a crowded restaurant, anthropologist Krystal D’Costa noticed a common theme among her fellow waiting guests. Rather than engaging in organic conversation, the customer queue pulled out their smartphones and began texting and engaging in social media, sparking discussion about what they found. Few - if any - people were using their…

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Added by Jammie Mountz on December 8, 2011 at 12:32pm — No Comments

Text Message Marketing Testimonial

Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text. We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center. …



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Added by Brandon Munson on June 12, 2011 at 8:43pm — No Comments

Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"

I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.

 

The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…

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Added by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments

A Quick Guide on Text Message Marketing

When it comes to mobile marketing, one of the most understood and available mobile technologies is text messaging. It reaches iPhones, Android phones, Blackberries, Windows phones, and Palm phones (unlike an iPhone app that only works on an iPhone). New York Times says it's the closest thing to a guaranteed read. It's instant, and it's great for your loyal audiences.…
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Added by Matthew G on December 27, 2010 at 1:53am — No Comments

Restaurant Text Pager Systems and Cell Phone Pager Systems - A Cost Benefit Analysis

The purpose of this article is to explore the practical applications of Cell Phone Pager or Restaurant Text Pager system, to evaluate their return on investment and speculate as to the future of the guest pager.



Guest Pager system technology has evolved beyond the Coaster Pager to what is now known as the "Cell Phone Pager" or "Restaurant Text Pager".

Savvy…

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Added by Brandon Munson on July 4, 2010 at 6:00am — No Comments

First the car Phone, then the iPhone and now the Restaurant Text Pagers?!

The evolution of the mobile phone from the analog bag phone of the 80s to the slim down digital flip phones ofthe 90s to the 4G web enabled smart phones of today is simply a remarkable example of technological improvement and value. Whether you have a feature phone or a smart phone the fact is you also a restaurant text pager.Yes, that’s right, if your phone can receive a text message or even a call it is now a restaurant text pager or hotel text… Continue

Added by Brandon Munson on April 6, 2010 at 8:34pm — 2 Comments


Non-Operator
Video: Why Bar Owners Need To Include Text Messaging In Thier Marketing Efforts

I met with Robert Greenawalt from Bar & Nightclub Text Messaging Service TextBoom and asked him why bars need to be looking to text messaging as a means of getting more customers in the door:





Can’t see this video? Click… Continue

Added by Barry Chandler on March 14, 2010 at 11:30pm — No Comments

Jingle Bells, Texting Sells (from textsells.wordpress.com)

You can't turn on the TV News without seeing another Christmas Light Switch-on, the latest Holiday Sales figures and getting the general message 'if you're not shopping, you're a loser'.







All well and good for retailers who spend their whole year gearing up to the holiday in the vain hope that turnouts will be good and spending will make up for previous,lacklustre months.… Continue

Added by Rob Burns on December 9, 2009 at 11:42am — No Comments

Best Practise: How Social Media Is Improving Daily Operations of Naples Tomato Restaurant

An Interview with Tanya Fox of Naples Tomato



Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.



The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue

Added by Ola Ayeni on October 7, 2009 at 5:00am — 3 Comments

The Small Business Guide to Text-Message Marketing

The New York Times recently published an article titled "The Small Business Guide to Text-Message Marketing". If you're a small business looking at new innovative and effective marketing methods, text message (SMS) marketing is the way to go. Let's review --

1. Don’t even think about doing it the illegal…
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Added by Vitaliy Levit on September 26, 2009 at 10:17am — No Comments

Mobile marketing strategy boosts The Taco Maker’s Q1 comps

The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.

“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue

Added by Ola Ayeni on September 21, 2009 at 10:01am — 1 Comment

Three Ways to Manage Waits and the Power of Recess

I recently read an article entitled "Managing Real and Virtual Waits in Hospitality and Service Organizations", published in 2005 in Cornell Hospitality Quarterly (CQ). If you manage or own a business where customers experience a wait, I highly recommend reading this article (link at bottom).



There are three ways to manage waits --

  1. Manage the actual wait time. This involves accurately matching resources to customer demand. Ideally, customers would experience no wait…
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Added by Vitaliy Levit on September 21, 2009 at 7:42am — No Comments

How do restaurant text pagers work?

SMS (short message service) pager system use cell phone rather than a radio pager to notify the guest when thier table is ready. Cell phones use short message service or 160 character bursts of information over the network or through email services. The advantage of SMS messaging is it transmits more consistantly… Continue

Added by Brandon Munson on July 31, 2009 at 4:00am — 1 Comment

SUBWAY NOW Launches: Mobile/Online Ordering Start to Scale!

I’m proud to announce the launch of SUBWAY NOW™: text message and online ordering at all participating SUBWAY® restaurants in NYC, Powered by GoMobo.





If you’re in NYC right now, order a $5 Footlong at http://www.subwaynow.com.

Already use GoMobo? Just log in with the same details.



Check out some of this great press:

Center Networks: “Why… Continue

Added by Noah Herbert Glass on January 8, 2009 at 9:25am — 5 Comments

How many Area Directors get this kind of text message?

This past sunday, Albuquerque lost another restaurant. While I was reading the paper, getting ready to watch some playoff games, others were getting a TEXT MESSAGE saying not to come in, since the restaurant was closing. I won't give the name of the establishment. It's unimportant. The tragedy is the message and the way it was delivered. I'm fairly certain NONE of those people were hired by text message, so why were they notified that way? How many Area Directors, Vice Presidents, and CEO's get… Continue

Added by Stoligirl on January 7, 2009 at 7:23pm — 14 Comments

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Smartbrief

Casual chains aim to take menus up a few notches

Casual-dining chains including Tony Roma's, Olive Garden, Carrabba's Italian Grill and Smokey Bones are getting creative with -More

Sikkimese Turmeric and Ginger Idaho® Potatoes
Enjoy a taste of the Himalayas with these flavorful cubed Idaho® Potatoes seasoned with garlic, ginger, turmeric, coriander and chile flakes. For this and more great recipes, visit foodservice.idahopotato.com/recipes.

Crumbs debuts the Crumbnut

Cupcake chain Crumbs Bake Shop is offering the Crumbnut, a croissant-doughnut combo product, in BJ's Wholesale Clubs in addit -More

Restaurant sales rebounded in March, report says

Restaurants saw same-store sales growth of 0.7% in March, the first increase since last November, as warmer weather melted wi -More

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National News

Popeyes Louisiana Kitchen, Inc. Announces CFO Departure in May

The company has commenced a search for Mr. Hope’s successor, reviewing both internal and external candidates. Mr. Hope will assist in the transition of duties to an interim CFO and will remain a consultant to the company through the summer.

Fuddruckers Reenters New York State With Restaurant In Middletown

introduces its first company-operated New York State site today at 340 Route 211 East in Middletown, which is located in the Hudson Valley approximately 60 miles from Manhattan.

Giardino Gourmet Salads Announces Nine Consecutive Quarters Of Positive Comparable Sales

Giardino Gourmet Salads announced that it has experienced nine consecutive quarters of positive comparable sales after posting an eight percent increase throughout the first quarter of 2014.

Organic Claims Declining on US Restaurant Menus

According to Mintel Menu Insights, while 'organic' is still the leading ethical claim on restaurant menus, its usage declined 28% between Q4 2010-13.

The Habit Burger Grill Opens Fourth Utah Location In May

The Habit Burger Grill is opening its fourth Utah location on May 1st in Sandy, Utah. The California-based restaurant known for its popular Charburgers opened its first Utah location in Sugarhouse in 2013, and has since expanded to include three more locations.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

TED: David Brooks: Should you live for your résumé ... or your eulogy? - David Brooks (2014)

Within each of us are two selves, suggests David Brooks in this meditative short talk: the self who craves success, who builds a résumé, and the self who seeks connection, community, love -- the values that make for a great eulogy. (Joseph Soloveitchik has called these selves "Adam I" and "Adam II.") Brooks asks: Can we balance these two selves?

TED: David Sengeh: The sore problem of prosthetic limbs - David Sengeh (2014)

What drove David Sengeh to create a more comfortable prosthetic limb? He grew up in Sierra Leone, and too many of the people he loves are missing limbs after the brutal civil war there. When he noticed that people who had prosthetics weren’t actually wearing them, the TED Fellow set out to discover why — and to solve the problem with his team from the MIT Media Lab.

TED: Louie Schwartzberg: Hidden miracles of the natural world - Louie Schwartzberg (2014)

We live in a world of unseeable beauty, so subtle and delicate that it is imperceptible to the human eye. To bring this invisible world to light, filmmaker Louie Schwartzberg bends the boundaries of time and space with high-speed cameras, time lapses and microscopes. At TED2014, he shares highlights from his latest project, a 3D film titled "Mysteries of the Unseen World," which slows down, speeds up, and magnifies the astonishing wonders of nature.

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