I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.
People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…
As the saying goes, "Everything in moderation", is the best rule of thumb to live by. Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.
Running a restaurant can be grueling, to say the least. Whether you are a manager, marketing manager, owner, or…
Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone. The general consensus of these articles is that you should seriously consider having a mobile version of your site. I agree wholeheartedly with this.
After putting her name on the waitlist at a crowded restaurant, anthropologist Krystal D’Costa noticed a common theme among her fellow waiting guests. Rather than engaging in organic conversation, the customer queue pulled out their smartphones and began texting and engaging in social media, sparking discussion about what they found. Few - if any - people were using their…
Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text. We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center. …
I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.
The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…
When it comes to mobile marketing, one of the most understood and available mobile technologies is text messaging. It reaches iPhones, Android phones, Blackberries, Windows phones, and Palm phones (unlike an iPhone app that only works on an iPhone). New York Times says it's the closest thing to a guaranteed read. It's instant, and it's great for your loyal audiences.…
The purpose of this article is to explore the practical applications of Cell Phone Pager or Restaurant Text Pager system, to evaluate their return on investment and speculate as to the future of the guest pager.
Guest Pager system technology has evolved beyond the Coaster Pager to what is now known as the "Cell Phone Pager" or "Restaurant Text Pager". Savvy…
The evolution of the mobile phone from the analog bag phone of the 80s to the slim down digital flip phones ofthe 90s to the 4G web enabled smart phones of today is simply a remarkable example of technological improvement and value. Whether you have a feature phone or a smart phone the fact is you also a restaurant text pager.Yes, that’s right, if your phone can receive a text message or even a call it is now a restaurant text pager or hotel text… Continue
Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.
The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue
The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.
“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue
I recently read an article entitled "Managing Real and Virtual Waits in Hospitality and Service Organizations", published in 2005 in Cornell Hospitality Quarterly (CQ). If you manage or own a business where customers experience a wait, I highly recommend reading this article (link at bottom).
There are three ways to manage waits --
Manage the actual wait time. This involves accurately matching resources to customer demand. Ideally, customers would experience no wait…
SMS (short message service) pager system use cell phone rather than a radio pager to notify the guest when thier table is ready. Cell phones use short message service or 160 character bursts of information over the network or through email services. The advantage of SMS messaging is it transmits more consistantly… Continue
This past sunday, Albuquerque lost another restaurant. While I was reading the paper, getting ready to watch some playoff games, others were getting a TEXT MESSAGE saying not to come in, since the restaurant was closing. I won't give the name of the establishment. It's unimportant. The tragedy is the message and the way it was delivered. I'm fairly certain NONE of those people were hired by text message, so why were they notified that way? How many Area Directors, Vice Presidents, and CEO's get… Continue
Taco Bell will test a new fast-casual concept called U.S. Taco Co. -More-
Avocados From Mexico: All New Recipe Brochure Looking for the sweet spot between indulgence and fresh appeal? Say yes to fresh Avocados from Mexico, all year long. So rich and creamy, use them as a substitute for mayo to create a craveable crab salad sandwich that will make others green with envy. Discover more culinary inspirations and recipes here!
Hurricane Grill & Wings, a restaurant franchise known for its never-frozen jumbo wings and more than 35 signature flavors, announced today the signing of five multi-unit development agreements, representing 22 new locations. The Florida-based brand opened two locations in early 2014, with plans for a total of 14 new units by the end of the year.
Dunkin' Donuts announced today the signing of multi-unit store development agreements with two new franchise groups to develop 20 new restaurants in South Orange County and the San Fernando Valley area over the next several years.
Togo's Eateries, Inc. announced it has signed franchise agreements to develop five restaurants in Eastern Idaho and eight locations in Salt Lake City, Utah. In 2014, the brand will also mark its entry into Colorado, Idaho, and Utah with restaurant openings planned over the next few months.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
"The computer is an incredibly powerful means of creative expression," says designer and TED Fellow James Patten. But right now, we interact with computers, mainly, by typing and tapping. In this nifty talk and demo, Patten imagines a more visceral, physical way to bring your thoughts and ideas to life in the digital world, taking the computer interface off the screen and putting it into your hands.
Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.
Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.
At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?