Voice of the Restaurant Industry
Does having your customers take home your menu on their mobile phone increase repeat visits?
I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.
here's a sample Menu QR code to view on your phone
Does it make any sense to you
Bill…
ContinueAdded by Bill Joyce on October 4, 2012 at 11:10am — No Comments

People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…
ContinueAdded by Jammie Mountz on May 15, 2012 at 2:19pm — No Comments
When Selecting A Diner Loyalty / Restaurant Marketing Program, “Integration” Should Be The Name Of The Game
Every week, I have numerous phone conversations, meetings and webinars with perspective Restaurant Clients that are interested in our …
Added by Chris Leo on March 26, 2012 at 9:00am — No Comments
2 Reasons Your Restaurant Marketing Efforts Should Be Multi-Channel
As the saying goes, "Everything in moderation", is the best rule of thumb to live by. Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.
Running a restaurant can be grueling, to say the least. Whether you are a manager, marketing manager, owner, or…
ContinueAdded by Chris Leo on February 20, 2012 at 9:30am — No Comments
3 Ways To Increase Revenues Using SMS (Text Message) Marketing In Your Restaurant
Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone. The general consensus of these articles is that you should seriously consider having a mobile version of your site. I agree wholeheartedly with this.
While I may agree…
ContinueAdded by Chris Leo on February 15, 2012 at 9:00am — 4 Comments

After putting her name on the waitlist at a crowded restaurant, anthropologist Krystal D’Costa noticed a common theme among her fellow waiting guests. Rather than engaging in organic conversation, the customer queue pulled out their smartphones and began texting and engaging in social media, sparking discussion about what they found. Few - if any - people were using their…
ContinueAdded by Jammie Mountz on December 8, 2011 at 12:32pm — No Comments
Text Message Marketing Testimonial
Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text. We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center. …
Added by Brandon Munson on June 12, 2011 at 8:43pm — No Comments
Ice Cream Trucks Have Outgrown "Pop Goes the Weasel"
I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.
The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…
ContinueAdded by Amanda Brandon on June 3, 2011 at 11:45am — 2 Comments
A Quick Guide on Text Message Marketing
Added by Matthew G on December 27, 2010 at 1:53am — No Comments
Restaurant Text Pager Systems and Cell Phone Pager Systems - A Cost Benefit Analysis
Guest Pager system technology has evolved beyond the Coaster Pager to what is now known as the "Cell Phone Pager" or "Restaurant Text Pager".
Savvy…
Added by Brandon Munson on July 4, 2010 at 6:00am — No Comments
First the car Phone, then the iPhone and now the Restaurant Text Pagers?!

Added by Brandon Munson on April 6, 2010 at 8:34pm — 2 Comments

Added by Barry Chandler on March 14, 2010 at 11:30pm — No Comments
Jingle Bells, Texting Sells (from textsells.wordpress.com)
Added by Rob Burns on December 9, 2009 at 11:42am — No Comments
Best Practise: How Social Media Is Improving Daily Operations of Naples Tomato Restaurant
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Added by Ola Ayeni on October 7, 2009 at 5:00am — 3 Comments
The Small Business Guide to Text-Message Marketing
1. Don’t even think about doing it the illegal…Continue
Added by Vitaliy Levit on September 26, 2009 at 10:17am — No Comments
Mobile marketing strategy boosts The Taco Maker’s Q1 comps
Added by Ola Ayeni on September 21, 2009 at 10:01am — 1 Comment
Three Ways to Manage Waits and the Power of Recess
Added by Vitaliy Levit on September 21, 2009 at 7:42am — No Comments
How do restaurant text pagers work?
SMS (short message service) pager system use cell phone rather than a radio pager to notify the guest when thier table is ready. Cell phones use short message service or 160 character bursts of information over the network or through email services. The advantage of SMS messaging is it transmits more consistantly… Continue
Added by Brandon Munson on July 31, 2009 at 4:00am — 1 Comment
SUBWAY NOW Launches: Mobile/Online Ordering Start to Scale!

Added by Noah Herbert Glass on January 8, 2009 at 9:25am — 5 Comments
How many Area Directors get this kind of text message?
Added by Stoligirl on January 7, 2009 at 7:23pm — 15 Comments
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Every day, millions of potential customers search for restaurants on hundreds of different online sites. At least one of these sites displays the wrong restaurant name, phone number, or address for 68% of established restaurants.
If your information is incorrect or missing, potential customers will be unable to find your restaurant and will move on to a competitor. And that’s not good for business.
Do you know how your restaurant appears online? Make sure potential customers can find you easily. In less time than it took you to read this, you can discover where you are losing out on customers. Click here now to get a free report detailing where your restaurant’s information is incorrect or missing across the internet.