I work with several restaurants who have started to have a QR code in their check wallet, checkout at POS or at the bar/counter. They have their mobile app optimized menu in their mobile app and it is a real hit. Having their menu with their customers 24/7 and they can share with friends.
People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…
As the saying goes, "Everything in moderation", is the best rule of thumb to live by. Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.
Running a restaurant can be grueling, to say the least. Whether you are a manager, marketing manager, owner, or…
Lately I've been reading many great articles about restaurant websites and why you should have a mobile enabled version of your website, for when visitors browse your restaurant on a smartphone. The general consensus of these articles is that you should seriously consider having a mobile version of your site. I agree wholeheartedly with this.
After putting her name on the waitlist at a crowded restaurant, anthropologist Krystal D’Costa noticed a common theme among her fellow waiting guests. Rather than engaging in organic conversation, the customer queue pulled out their smartphones and began texting and engaging in social media, sparking discussion about what they found. Few - if any - people were using their…
Amigos Tex Mex thought to try mobile marketing after we seen that a few restaurants in our area had been successful with it, says John Lannin, General Manager. It seemed like a good way to drive business since everyone is looking for a coupon and what better way than to put it directly in their hands via text. We currently still use the entertainment book and have a few Waterford Lakes coupons out there for the movie theater and the town center. …
I live in a neighborhood with a twice daily visit from the ice cream man. I know he’s coming because my lab and German shepherd go crazy when they hear that familiar tune – Pop Goes the Weasel.
The idea of an ice cream truck is appealing when you combine 90 degrees, lots of kids and cheap treats. However, it’s rather annoying to the parents at home with eager kids and to the neighbors who could care less about your sweet treats and catchy…
When it comes to mobile marketing, one of the most understood and available mobile technologies is text messaging. It reaches iPhones, Android phones, Blackberries, Windows phones, and Palm phones (unlike an iPhone app that only works on an iPhone). New York Times says it's the closest thing to a guaranteed read. It's instant, and it's great for your loyal audiences.…
The purpose of this article is to explore the practical applications of Cell Phone Pager or Restaurant Text Pager system, to evaluate their return on investment and speculate as to the future of the guest pager.
Guest Pager system technology has evolved beyond the Coaster Pager to what is now known as the "Cell Phone Pager" or "Restaurant Text Pager". Savvy…
The evolution of the mobile phone from the analog bag phone of the 80s to the slim down digital flip phones ofthe 90s to the 4G web enabled smart phones of today is simply a remarkable example of technological improvement and value. Whether you have a feature phone or a smart phone the fact is you also a restaurant text pager.Yes, that’s right, if your phone can receive a text message or even a call it is now a restaurant text pager or hotel text… Continue
Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.
The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue
The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.
“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue
I recently read an article entitled "Managing Real and Virtual Waits in Hospitality and Service Organizations", published in 2005 in Cornell Hospitality Quarterly (CQ). If you manage or own a business where customers experience a wait, I highly recommend reading this article (link at bottom).
There are three ways to manage waits --
Manage the actual wait time. This involves accurately matching resources to customer demand. Ideally, customers would experience no wait…
SMS (short message service) pager system use cell phone rather than a radio pager to notify the guest when thier table is ready. Cell phones use short message service or 160 character bursts of information over the network or through email services. The advantage of SMS messaging is it transmits more consistantly… Continue
This past sunday, Albuquerque lost another restaurant. While I was reading the paper, getting ready to watch some playoff games, others were getting a TEXT MESSAGE saying not to come in, since the restaurant was closing. I won't give the name of the establishment. It's unimportant. The tragedy is the message and the way it was delivered. I'm fairly certain NONE of those people were hired by text message, so why were they notified that way? How many Area Directors, Vice Presidents, and CEO's get… Continue
Main Event Entertainment, the fastest-growing family entertainment center in America, is celebrating its new center opening in Pharr, Texas, a suburb near McAllen in the Rio Grande Valley. Doors will open to the public at 9 a.m. on August 6.
Darden Restaurants, Inc. (NYSE: DRI) announced that Clarence Otis is stepping down as Chairman and Chief Executive Officer of the Company. Darden's Board of Directors has appointed the Company's current Independent Lead Director, Charles A. Ledsinger, Jr., as Independent Non-Executive Chairman of the Board, effective immediately. The Company also announced that it has amended its corporate governance policies to provide for the separation of the Chairman and Chief Executive Officer roles.
Today the National Restaurant Association issued the following statement regarding the National Labor Relations Board’s (NLRB) decision asserting McDonald’s Corporation is a joint employer of its franchisees:
Rising India, Inc. (OTC: RSII), announces today it will immediately begin work toward the acquisition of up to 5 profitable stores in the popular Quick Serve Pizza Restaurant segment. Current targets are currently earning about $450,000 in revenues per year, per store. Acquisition of targets would provide immediate cash flow identified from profitable longstanding, absentee owner operations with proven model success.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.
When he was young, artist Shih Chieh Huang loved taking toys apart and perusing the aisles of night markets in Taiwan for unexpected objects. Today, this TED Fellow creates madcap sculptures that seem to have a life of their own—with eyes that blink, tentacles that unfurl and parts that light up like bioluminescent sea creatures.
Surgeons are required every day to puncture human skin before procedures — with the risk of damaging what's on the other side. In a fascinating talk, find out how mechanical engineer Nikolai Begg is using physics to update an important medical device, called the trocar, and improve one of the most dangerous moments in many common surgeries.