All Blog Posts Tagged 'social' (282)

"Scheduled" and "Automated" are actually NOT bad words when it comes to restaurant marketing

Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…

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Added by Chris Leo on May 15, 2012 at 8:00am — 4 Comments


Non-Operator
The next level in your restaurant social media strategy? Maybe...

What do guys…

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Added by Christopher Wells on May 2, 2012 at 9:36am — No Comments

If Perception Is Reality, Are You At Risk?

Your attire, handshake and eye contact still matter significantly. But if your head is in the sand about your media presence, you need to get serious about ensuring your public media persona – your true first impression – is up to snuff.

In a study of 300 corporate hiring professionals conducted by social media monitoring service Reppler, the following was discovered:

  • 91% used social networking sites to screen…
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Added by Joseph D'Alessandro on May 1, 2012 at 6:00am — No Comments


Non-Operator
Creating A Successful Social Media Strategy for Restaurants

You probably have heard all about the benefits about using social media for your restaurant and all the different types, but do you actually know how to use it effectively? Connection to these sites allows restaurants to have almost 24 hour access to their customers and what's even better is that it's free advertising. When was the last time Facebook asked someone to pay to post how good their Starbucks frappacino was? However, if a restaurant wants to be successful in creating a social…

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Added by MenuDrive on April 27, 2012 at 8:05am — No Comments


Non-Operator
Build On Customer Relationships Using LinkedIn

Reported by foodem.com, the online wholesale food marketplace-

Building and growing a business definitely takes time and a great deal of effort. Aside from getting a business off the ground, attracting new and keeping existing customers…

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Added by Foodem on April 26, 2012 at 7:00am — No Comments

You've Got Them Talking......Now What?

If you are anything like me, you like to dig into things. The more I look into, the more I learn. The more I learn, the better job my firm can do for our restaurant partners.



One thing I always find curious when I'm digging around the internet, is when I see a restaurant's social media property, where they have a fairly large group of fans or followers.…

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Added by Chris Leo on April 16, 2012 at 9:00am — No Comments


Non-Operator
Suddenly, We Are What Our Customers Require Us To Be

For the past few years, we’ve heard industry leaders and visionaries telling us that social media was going to change the way businesses interacted with their customers, and vice versa.  Notably, most of these leaders were not from the retail, restaurant, food manufacturing, or consumer products industries, but from the various internet communities and social media hubs.  We all listened as people like Mark…

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Added by Rod Guinn on April 10, 2012 at 7:10pm — No Comments

Why I'm a lightning rod & how to pick a social media firm

So it appears that I have stirred up a little controversy on the Internets, this past week. If you haven't read it, I wrote a blog post about …

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Added by Chris Leo on April 9, 2012 at 9:00am — 6 Comments

Who's Watching You Online? See Whose Cookies Are On Your System Now

I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt).  The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…

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Added by Steven Groves on April 6, 2012 at 9:30am — No Comments


Operator
Signs of The Times

I have always believed in signs. I have also always believed that if we all spoke the same unspoken language we could dance around wars and confrontations. I also believe in aliens and fairies but that is another story.…

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Added by Ty Sullivan on April 3, 2012 at 11:30am — No Comments

3 Reasons Restaurants Should Outsource Their Social Media Management

The one constant that will always exist in the Restaurant Industry is that there is never enough time in the day to get everything done. It is this very reason that we started the Restaurant marketing division of our company.

While this…

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Added by Chris Leo on April 2, 2012 at 8:00am — 29 Comments


Non-Operator
Jason Falls to Deliver Keynote at Second Annual Foodservice Social Media Universe

 



 

Quote start The first and only specialized conference for restaurant and hospitality industry professionals where attendees connect, learn and share social media practices for community management, engagement, measurement and analytics.…Quote end

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Added by FSMU on March 26, 2012 at 2:30pm — No Comments


Non-Operator
How to Update Your Restaurant Page for Facebook Timeline in 15 Minutes (INFOGRAPHIC)

An excerpt from a longer piece that summarizes how restaurants should be using social media. I wanted to share this piece for the cool infographic.



Facebook 

What it is: This is the…

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Added by Jammie Mountz on March 19, 2012 at 8:27am — 3 Comments

Tips: Restaurant Marketing with Pinterest

In our blog titled Pinterest: How can restaurants use this online pinboard, we examined this virtual pinboard to understand how restaurants could use this platform in their efforts to connect online with new and existing customers. Since this blog was written, we had the opportunity to gain insight from…

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Added by Jon Rock on March 19, 2012 at 5:30am — No Comments

New App Set Up Gives Your Restaurant's Facebook Fan Page CREATIVE Options

Last week I wrote about the big, exciting changes that facebook was making to their business fan pages.As I mentioned at the end of my article: As with all exciting upgrades, there is always a downside. In this case, it has to do with the disappearance of the default landing tab. You will no…

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Added by Chris Leo on March 12, 2012 at 9:00am — No Comments

Social customer service works – a story about turning unhappy customers into fans

We all try to do a great job. But let’s face it, sometimes we slip, technology providers fail, or factors outside of our control conspire against us. Doesn’t matter how a mistake happens though, for the customer in a very disappointing situation, it’s your fault.

When running a small business, you live and die by the satisfaction of your customers,…

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Added by Magnus Hultberg on March 8, 2012 at 7:19am — 2 Comments

Your Restaurant's Facebook Fan Page is GOING to Change

Facebook's business fan pages are changing. They are in fact changing in a few very big ways. As a result, you are going to have to change your restaurant's facebook strategy, to fit in with the new offerings. While there are at least 7-10 major upgrades happening, I'm going to focus on the three largest ones that will impact your restaurant, and some ways you can work with them, to ensure you continue to get lots of traction with your facebook marketing efforts.

1) Cover…

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Added by Chris Leo on March 7, 2012 at 9:00am — 6 Comments

3 Tips for Choosing Which Social Media Site Is Best for Your Restaurant

Facebook, Twitter, Foursquare, UrbanSpoon? HELP!

Restaurateurs are finding it increasingly difficult to keep up with the many options for social media marketing today. How do you decide which site is best for your restaurant?

 

(This article was originally featured in the Louisiana Restaurant Association's eNewsletter, The Dish.) 

 

Consider Your Time Constraints

If you have a limited amount of time to spend on actively marketing your…

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Added by Ryan Sides on February 23, 2012 at 7:00am — 6 Comments


Non-Operator
Ten Legal Errors Restaurants Make in Their Social Media Sweepstakes and Contests

Restaurants frequently market through a sweepstakes or contest on Facebook or other social media. A prize promotion can publicize an updated menu, the opening of a new location, the revamping of a menu, or promote loyalty among followers.

Yet, in their enthusiasm for using this exciting marketing tool, restaurateurs frequently expose themselves to legal risk. Here is a list of ten mistakes that restaurants frequently make in launching a social media prize…

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Added by Kyle-Beth Hilfer on February 22, 2012 at 8:35am — No Comments

2 Reasons Your Restaurant Marketing Efforts Should Be Multi-Channel

As the saying goes, "Everything in moderation", is the best rule of thumb to live by.  Believe it or not, the same holds true for your restaurant's marketing efforts as well. Although, it's not for the exact same reasons you would imagine.

Running a restaurant can be grueling, to say the least.  Whether you are a manager, marketing manager, owner, or…

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Added by Chris Leo on February 20, 2012 at 9:30am — No Comments

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Kids LiveWell atwitter over Twitter party

In its continuing effort to promote more nutritious and flavorful children's menu options, the NRA will hold a Twitter party  -More

Starbucks could become top on-premise wine seller in U.S.

Starbucks is planning to slowly expand its evening sales of wine, beer and small plates to thousands of selected stores throu -More

The evolving nature of snacks

Snacks have shifted from an after-school treat to a meal alternative as meal times become more fragmented.  -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

Wahlburgers Announces Expansion Plans Including Franchise Agreement in Philadelphia

Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.

Chipotle Mexican Grill, Inc. First Quarter 2014 Revenue Up 24.4%

Comparable restaurant sales increased 13.4% - Restaurant level operating margin was 25.9%, a decrease of 40 basis points

Jamba Juice Announces Grand Opening of New St. Louis, MO Location

Jamba Juice Company announced the brand’s continued expansion in the St. Louis market with the opening of a Jamba Juice® store at 11477 Olive Blvd. on April 16, 2014.

Expert in Real Estate Analytics Joins Luna Grill

Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.

Rita's Italian Ice Awards Area Development Agreement for Kansas

Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

TED: Jeremy Kasdin: The flower-shaped starshade that might help us detect Earth-like planets - Jeremy Kasdin (2014)

Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."

TED: Norman Spack: How I help transgender teens become who they want to be - Norman Spack (2013)

Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)

TED: Jennifer Senior: For parents, happiness is a very high bar - Jennifer Senior (2014)

The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.

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