People hate to wait. No industry feels this more than the food service industry in which restaurant profit margins depend on the patience of hungry patrons. Unfortunately, it’s hard to control or predict what people will do when they hear, “It’ll be an hour wait for a table.” Parties must chose: flee to a less popular joint or bite the bullet and try to distract themselves from their rumbling stomachs. The method of distraction is critical to keeping frustrations low. So what do people do to…Continue
Added by Jammie Mountz on May 15, 2012 at 2:19pm — No Comments
Okay. I can feel it coming already. What I am referring to is my subscribers (and also my "slowly growing on me", group of trolls) desire to automatically comment on this post, simply based on the title. BUT, before you do, I ask you kindly to just read the…Continue
What do guys…Continue
Added by Christopher Wells on May 2, 2012 at 9:36am — No Comments
Your attire, handshake and eye contact still matter significantly. But if your head is in the sand about your media presence, you need to get serious about ensuring your public media persona – your true first impression – is up to snuff.
Added by Joseph D'Alessandro on May 1, 2012 at 6:00am — No Comments
You probably have heard all about the benefits about using social media for your restaurant and all the different types, but do you actually know how to use it effectively? Connection to these sites allows restaurants to have almost 24 hour access to their customers and what's even better is that it's free advertising. When was the last time Facebook asked someone to pay to post how good their Starbucks frappacino was? However, if a restaurant wants to be successful in creating a social…Continue
Added by MenuDrive on April 27, 2012 at 8:05am — No Comments
Reported by foodem.com, the online wholesale food marketplace-
Building and growing a business definitely takes time and a great deal of effort. Aside from getting a business off the ground, attracting new and keeping existing customers…Continue
Added by Foodem on April 26, 2012 at 7:00am — No Comments
If you are anything like me, you like to dig into things. The more I look into, the more I learn. The more I learn, the better job my firm can do for our restaurant partners.
One thing I always find curious when I'm digging around the internet, is when I see a restaurant's social media property, where they have a fairly large group of fans or followers.…
Added by Chris Leo on April 16, 2012 at 9:00am — No Comments
For the past few years, we’ve heard industry leaders and visionaries telling us that social media was going to change the way businesses interacted with their customers, and vice versa. Notably, most of these leaders were not from the retail, restaurant, food manufacturing, or consumer products industries, but from the various internet communities and social media hubs. We all listened as people like Mark…Continue
Added by Rod Guinn on April 10, 2012 at 7:10pm — No Comments
I get to consume lot of content daily and one of my sources is an email listserv that Doc Searles runs which covers the topic of 'VRM' or Vendor Relationship Mgmt (think the other half of the coin to CRM, Customer Relationship Mgmt). The underlying premise of the discussions in the group are that consumers can, and are preparing to, control the data relationship with the vendors they choose to…Continue
Added by Steven Groves on April 6, 2012 at 9:30am — No Comments
I have always believed in signs. I have also always believed that if we all spoke the same unspoken language we could dance around wars and confrontations. I also believe in aliens and fairies but that is another story.…Continue
Added by Ty Sullivan on April 3, 2012 at 11:30am — No Comments
The one constant that will always exist in the Restaurant Industry is that there is never enough time in the day to get everything done. It is this very reason that we started the Restaurant marketing division of our company.
Added by FSMU on March 26, 2012 at 2:30pm — No Comments
What it is: This is the…Continue
In our blog titled Pinterest: How can restaurants use this online pinboard, we examined this virtual pinboard to understand how restaurants could use this platform in their efforts to connect online with new and existing customers. Since this blog was written, we had the opportunity to gain insight from…Continue
Added by Jon Rock on March 19, 2012 at 5:30am — No Comments
Last week I wrote about the big, exciting changes that facebook was making to their business fan pages.As I mentioned at the end of my article: As with all exciting upgrades, there is always a downside. In this case, it has to do with the disappearance of the default landing tab. You will no…Continue
Added by Chris Leo on March 12, 2012 at 9:00am — No Comments
We all try to do a great job. But let’s face it, sometimes we slip, technology providers fail, or factors outside of our control conspire against us. Doesn’t matter how a mistake happens though, for the customer in a very disappointing situation, it’s your fault.
When running a small business, you live and die by the satisfaction of your customers,…Continue
Facebook's business fan pages are changing. They are in fact changing in a few very big ways. As a result, you are going to have to change your restaurant's facebook strategy, to fit in with the new offerings. While there are at least 7-10 major upgrades happening, I'm going to focus on the three largest ones that will impact your restaurant, and some ways you can work with them, to ensure you continue to get lots of traction with your facebook marketing efforts.
Facebook, Twitter, Foursquare, UrbanSpoon? HELP!
Restaurateurs are finding it increasingly difficult to keep up with the many options for social media marketing today. How do you decide which site is best for your restaurant?
(This article was originally featured in the Louisiana Restaurant Association's eNewsletter, The Dish.)
Consider Your Time Constraints
If you have a limited amount of time to spend on actively marketing your…Continue
Restaurants frequently market through a sweepstakes or contest on Facebook or other social media. A prize promotion can publicize an updated menu, the opening of a new location, the revamping of a menu, or promote loyalty among followers.
Yet, in their enthusiasm for using this exciting marketing tool, restaurateurs frequently expose themselves to legal risk. Here is a list of ten mistakes that restaurants frequently make in launching a social media prize…Continue
Added by Kyle-Beth Hilfer on February 22, 2012 at 8:35am — No Comments