I'm tired. No it's not from the awesome dinner with one too many bourbons Tuesday night at Restaurant Ventana in Seattle. I'm tired of the "Look At Me" in social media.
I'm a power user of the social web. The two companies I run depend on social media to not only build our business but also to execute strategies for our clients. I follow over 500 restaurants on Facebook, am friends with over 300 food-bloggers online and engage in conversations… Continue
Here is a pizza company that is not only employing social media marketing in their business but also measuring the return on investment. Thanks to our friend Jacob Morgan at Chess Media Group for some nice metrics.
I want to share 1 example of a company that have been able to share a very clear ROI from their social media efforts. The examples below aren’t exhaustive and of course there are things that can be improved upon. The important thing to realize is that there are companies… Continue
Yesterday I attended the Web 2.0 Conference and Exposition at Jacob Javits in NYC. While this was considerably "tech" heavy, there were three conversations I'd like to relate - each of them shows the future for the hospitality industry AND that future is a lot closer than you think.
Cell Phone Technology & Holographic Web Surfing
This emergent technology is only a couple years out and has revolutionary applications for restaurants. I had a conversation with a senior… Continue
A number of weeks ago I met Kerry Noone, Marketing Communications Manager for Sodexo's Talent Acquisition Group over Twitter. While I do not remember the context of the original dialogue, we’ve chatted at length about Sodexo’s use of social media – especially in recruiting top talent for their organization. Kerry has over 3,000 followers on Twitter and 228 on Facebook.
Sodexo recognized the proposition value of using social media in recruiting in 2007, more than tripling the traffic… Continue
Toss the box. With so many choices these days, how does your brand stand out? What is it about your restaurant or brand that screams, “I’m different, so try me”?
Running a business today takes advanced management skills. To succeed you’ve got to want it bad to. It’s so fiercely competitive and overly complex that merely executing well isn’t enough. When I hear managers say things like “flat is the new up”, or “we are only down 10% year over year, but we also have more competition” I wonder… Continue
Independent Restaurateurs have long embraced advertising discounted deals to grow their business. Consumers have been lining up for ‘Free’ and ‘half off’ for decades. Deals have been legendary in their quest to rope in more business. The consumer has become more discriminating in our recent economic climate and many restaurants have put out the same old deals, like 10% off a dinner check in hope of enticing diners into their place. Other restaurants… Continue
Added by BOG Tonight on November 3, 2009 at 11:42am —
Sorry gang, the battery on my Flip died at the end!
What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"
After reviewing an article on the mobile device wars - this paragraph jumped out at me:
"Today, Gartner predicted that this year, worldwide smartphone shipments would grow by 29 percent year over year to 180 million units, exceeding laptop unit shipments. From this year, Gartner predicts that end users will spend more on smartphones than they will on notebooks. The analyst firm expects that most PC manufacturers will move into the smartphone market (where Apple already is with… Continue
Miley Cyrus left Twitter because she felt like a social media slave and I certainly felt like one last week as my to do list kept bugging me that I haven't blogged in a while.
No one ever said it was easy to do this social media thing, but I think it's especially challenging for businesses. I try to blog once a week. If I have ideas during the week, I just pop them into a folder and then when "blogging… Continue
Whether you are a restaurant operator who has just dipped your toe into the social marketing kiddy pool or one who has held your nose and plunged directly into the deep end, your social marketing efforts can be used to help drive your gift card sales through the holiday season. Here are a couple of suggestions how to use your social marketing vehicles to promote your gift cards:
Everyone is an artist – One way to engage your followers and fans is to create a “Design Our Gift… Continue
Facebook. Twitter. Yelp. Now more than ever, the average American looks to these networked communities to connect with friends, find interesting content, and learn more about local businesses. Many small businesses have begun to embrace social media as a tool to connect with new prospects as well as existing customers, in an effort to expand their reach beyond traditional marketing efforts(website, print, etc.). That being said, setting up and maintaining active and relevant social media… Continue
In this industry, we all look for unique ways to create events that bring customers in the door. As a former Executive Chef, I’ve hosted a number of Winemaker Dinners over the years, hosted a sanctioned ten-block ice-carving competition on top of “On Golden Pond” in deep-freeze February and other creative ventures in efforts to increase visibility, reputation and volume.
Recently I stumbled across a gentleman down in San Antonio Texas, a Front of the House Manager with years of… Continue
Typically I’m a tad bit anti-establishment. I'm THE self proclaimed "Talented Corporate Misfit" and have a strong Corporate BS meter. I hear a lot of companies deliver a lot of blah, blah, blah about what great “culture” they have.… Continue
Great video from the pros at Blogworld. Justin Levy and Paul Barron talk about how restaurants can use social media. How his unknown restaurant became connected to one of the powerhouse social brands on the internet.
Whether or not you’re actually playing the incredibly addictive location-based game Foursquare [iTunes link], you’ve probably seen the buzz surrounding it and heard something about its notable investors, or why it may be the next Twitter.
While Foursquare certainly isn’t the first mobile app to let you check-in at venues… Continue
I'm following Blog World Expo through Twitter starting last night, and admittedly, am a bit jealous of all the heavy social media hitters all being together in such a fun spot. If you want to follow also - just search the Twitter hashtag #BWE09. By the way, Paul Barron, Publisher of Fast Casual is there tweeting away at us...
Here are some quotes from just this morning:
If you aren't into social media, then just call ROI "Return on Ignoring".
Did that grab your attention? Good. Read on and follow the link.
"These three social media marketing mistakes are made over and over by companies that just don't want to believe that customers really are in control, and that what matters most about your brand is what comes up in Google."
"If you don't want to listen and respond, don't use (sic) start a Twitter account, or a Facebook page."
Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?
How will emergent mobile and web technology change the… Continue
The voluntary program, which provides a growing selection of healthful children’s menu choices in every state, now counts more than 145 restaurant brands as participants, including new national companies Cosi, Jamba Juice and Rainforest Café, as well as Ovation Brands’ Country Buffet, HomeTown Buffet and Old Country Buffet, among other regional chains and independent restaurants.
This store will be the first of four to be operated by Starbucks across Disney properties in the United States and will serve as a destination for guests looking to relax and recharge as part of their visit.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
While working with kids who have trouble speaking, Ajit Narayanan sketched out a way to think about language in pictures, to relate words and concepts in "maps." The idea now powers an app that helps nonverbal people communicate, and the big idea behind it, a language concept called FreeSpeech, has exciting potential.
Perhaps you’ve punched out a paper doll or folded an origami swan? TED Fellow Manu Prakash and his team have created a microscope made of paper that's just as easy to fold and use. A sparkling demo that shows how this invention could revolutionize healthcare in developing countries … and turn almost anything into a fun, hands-on science experiment.
Vending machines generally offer up sodas, candy bars and chips. Not so for the one created by TED Fellow Gabe Barcia-Colombo. This artist has dreamed up a DNA Vending Machine, which dispenses extracted human DNA, packaged in a vial along with a collectible photo of the person who gave it. It’s charming and quirky, but points out larger ethical issues that will arise as access to biotechnology increases.
Privacy researcher Christopher Soghoian sees the landscape of government surveillance shifting beneath our feet, as an industry grows to support monitoring programs. Through private companies, he says, governments are buying technology with the capacity to break into computers, steal documents and monitor activity — without detection. This TED Fellow gives an unsettling look at what's to come.