In this industry, we all look for unique ways to create events that bring customers in the door. As a former Executive Chef, I’ve hosted a number of Winemaker Dinners over the years, hosted a sanctioned ten-block ice-carving competition on top of “On Golden Pond” in deep-freeze February and other creative ventures in efforts to increase visibility, reputation and volume.
Recently I stumbled across a gentleman down in San Antonio Texas, a Front of the House Manager with years of… Continue
Added by Jeffrey J Kingman on October 22, 2009 at 12:59am —
I am 49, I don't understand anything about this social media stuff.
Don't understand how social media works
Don't have the time or in-house expertise to do your social media marketing
Afraid of negative comments online and how to respond ?
View this presentation or download
for your use later.
Social media is simply word of mouth on steroids!! But word of mouth done in a network community of interested people who want to know… Continue
Added by Ola Ayeni on October 20, 2009 at 7:41am —
Typically I’m a tad bit anti-establishment. I'm THE
self proclaimed "Talented Corporate Misfit" and have a strong Corporate BS
meter. I hear a lot of companies deliver a lot of blah, blah, blah
about what great “culture” they have.… Continue
Added by Amanda Hite on October 19, 2009 at 7:27pm —
Oct 15 / 2:05pm
Talking social tactics at BogWorld for the restaurant business #bwe09
Great video from the pros at Blogworld. Justin Levy and Paul Barron talk about how restaurants can use social media. How his unknown restaurant became connected to one of the powerhouse social brands on the internet.
From Paul Barron's Social Coco
Added by Jeffrey J Kingman on October 15, 2009 at 2:25pm —
From Mashable.com just now:
EXCLUSIVE: Foursquare Launches in 15 New Cities
Whether or not you’re actually playing the incredibly addictive location-based game Foursquare [iTunes link], you’ve probably seen the buzz surrounding it and heard something about its notable investors, or why it may be the next Twitter.
While Foursquare certainly isn’t the first mobile app to let you check-in at venues… Continue
Added by Jeffrey J Kingman on October 15, 2009 at 11:29am —
I'm following Blog World Expo through Twitter starting last night, and admittedly, am a bit jealous of all the heavy social media hitters all being together in such a fun spot. If you want to follow also - just search the Twitter hashtag #BWE09. By the way, Paul Barron, Publisher of Fast Casual is there tweeting away at us...
Here are some quotes from just this morning:
If you aren't into social media, then just call ROI "Return on Ignoring".
Paul Barron, in a… Continue
Added by Jeffrey J Kingman on October 15, 2009 at 10:32am —
Did that grab your attention? Good. Read on and follow the link.
"These three social media marketing mistakes are made over and over by companies that just don't want to believe that customers really are in control, and that what matters most about your brand is what comes up in Google."
"If you don't want to listen and respond, don't use (sic) start a Twitter account, or a Facebook page."
Here's the article… Continue
Added by Jeffrey J Kingman on October 9, 2009 at 7:57am —
Found this on Chris Brogan's blog
. Too good not to share!
50 Ways Marketers Can use Social Media to Improve Their Marketing
1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
2. Build blogs and teach conversational marketing and business relationship building techniques.
3. For every video project purchased, ensure there’s an embeddable web version for… Continue
Added by Sarah on October 8, 2009 at 11:59am —
Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape
”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?
How will emergent mobile and web technology change the… Continue
Added by Jeffrey J Kingman on October 7, 2009 at 10:38am —
An Interview with Tanya Fox of Naples Tomato
Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.
The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue
Added by Ola Ayeni on October 7, 2009 at 5:00am —
About two weeks ago Chalkboarder.com released a study of social media
use by restaurants in fourteen major USA markets. We thought it would be fun to help out some of those restaurants that just got into using Twitter - by sharing their addresses.
We've posted the entire list over at Chalkboarder.com
(sorry FOHBOH - but the effort to reformat it all seemed significant).
Here's the show headliners… Continue
Added by Jeffrey J Kingman on October 2, 2009 at 6:05pm —
We all need humor in our lives. Think about the many reasons besides needing to eat that people come to your restaurant. They come to flirt, discuss, share, commiserate, mourn, love, rejoice and be in community. What's the thing we crave most? Humor. Good gentle mirth with each other.
Do you exude a gentle humor to your customers? Do you provide the opportunity for your customers and crew to feel that positive energy and experience, especially when all hell is about to break… Continue
Added by Jeffrey J Kingman on October 2, 2009 at 3:48pm —
A bit of caution to operators and their websites. Do you have your website automatically playing some catchy song you think will attract potential diners to your restaurant?
You might never get them in the door and probably are scaring them off your website.
Much of our society work 9-5 in offices. We all know they're taking mini-breaks through the day, browsing for a great restaurant - which might be you.
What do you think they're going to do when they… Continue
Added by Jeffrey J Kingman on October 2, 2009 at 2:48pm —
Cross-posted on Chalkboarder.com
Could a Full-Line Distributor Use Social Media to Drive Restaurant Sales?
Imagine for a few moments a scenario that might happen in the next few months – the journey of a Chilean Sea Bass through social media. Before I get to that, I want to ask how full-line distributors, such as PFG
Added by Jeffrey J Kingman on October 1, 2009 at 3:38pm —
I like to hear from you on how you are marketing in this economy. With over 900,000 restaurant location through the united states, what are you doing that is helping your restaurant. This will help others who are struggling?
Research shows it’s not a good idea to eliminate marketing efforts during a down economy just to save money on your bottom line. Did you know that McGraw-Hill Research found that companies that maintained or increased their marketing efforts throughout the… Continue
Added by Ola Ayeni on September 30, 2009 at 5:00am —
Think Like A Musician
Musicians amaze me. A lot like a good chef, they are consumed with creating wonderful things. On the flip side, they need to expand and massage their fans, satisfy them and bring in revenue. The similarities are unique; a restaurant also needs to expand and massage its customers, satisfy them and bring in revenue.
With only 10% of affordable fine-dining restaurants using social media, I thought an introduction to how musicians have… Continue
Added by Jeffrey J Kingman on September 27, 2009 at 10:42pm —
Cross-posted at Chalkboarder.com's White Papers and on Barista Exchange
Are Your Baristas Rock Stars?
With Coffee Fest Seattle approaching this week, we wanted to share some ideas on how to drive sales in coffee houses using social media.
The explosion of independent espresso and coffee houses across North America in the last ten years is phenomenal. Over… Continue
Added by Jeffrey J Kingman on September 22, 2009 at 7:37pm —
September 20 was the official end of summer in Colorado! It was also the first day of the Great American Dine Out and Matt
and I set out on our seven-day quest to support restaurants participating in the Dine Out event
. Our first two stops were Crested Butte and Aspen, two gorgeous mountain towns that fed us well. We're updating in more detail on our… Continue
Added by Mindi Cabe on September 22, 2009 at 1:07pm —
Blog posted on FohBoh and Chalkboarder.com’s White Papers
Two weeks ago, Chalkboarder.com surveyed 2200 restaurants in fourteen major metropolitan US markets, to assess the Ease of Entering the Virtual Door
. As a break from that labor, we did a quick study of how many state restaurant associations are using social media and discovered that about 6% do.
Added by Jeffrey J Kingman on September 21, 2009 at 10:19am —
The Taco Maker (TTM) has reported a 21 percent same-stores sales increase in the first quarter of 2009. The company has credited its success to a new mobile marketing strategy that spotlights their new flagship product, “The Maker” burrito, a one-pound burrito stuffed with up to three kinds of meat, beans, enchilada sauce and Monterey Jack Cheese in a warm tortilla.
“We knew in a slowing economy that our marketing approach had to be focused on value for the customer,” said Carlos Budet,… Continue
Added by Ola Ayeni on September 21, 2009 at 10:01am —