A number of weeks ago I met Kerry Noone, Marketing Communications Manager for Sodexo's Talent Acquisition Group over Twitter. While I do not remember the context of the original dialogue, we’ve chatted at length about Sodexo’s use of social media – especially in recruiting top talent for their organization. Kerry has over 3,000 followers on Twitter and 228 on Facebook.
Sodexo recognized the proposition value of using social media in recruiting in 2007, more than tripling the traffic… Continue
Toss the box. With so many choices these days, how does your brand stand out? What is it about your restaurant or brand that screams, “I’m different, so try me”?
Running a business today takes advanced management skills. To succeed you’ve got to want it bad to. It’s so fiercely competitive and overly complex that merely executing well isn’t enough. When I hear managers say things like “flat is the new up”, or “we are only down 10% year over year, but we also have more competition” I wonder… Continue
Independent Restaurateurs have long embraced advertising discounted deals to grow their business. Consumers have been lining up for ‘Free’ and ‘half off’ for decades. Deals have been legendary in their quest to rope in more business. The consumer has become more discriminating in our recent economic climate and many restaurants have put out the same old deals, like 10% off a dinner check in hope of enticing diners into their place. Other restaurants… Continue
Added by BOG Tonight on November 3, 2009 at 11:42am —
Sorry gang, the battery on my Flip died at the end!
What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"
After reviewing an article on the mobile device wars - this paragraph jumped out at me:
"Today, Gartner predicted that this year, worldwide smartphone shipments would grow by 29 percent year over year to 180 million units, exceeding laptop unit shipments. From this year, Gartner predicts that end users will spend more on smartphones than they will on notebooks. The analyst firm expects that most PC manufacturers will move into the smartphone market (where Apple already is with… Continue
Miley Cyrus left Twitter because she felt like a social media slave and I certainly felt like one last week as my to do list kept bugging me that I haven't blogged in a while.
No one ever said it was easy to do this social media thing, but I think it's especially challenging for businesses. I try to blog once a week. If I have ideas during the week, I just pop them into a folder and then when "blogging… Continue
Whether you are a restaurant operator who has just dipped your toe into the social marketing kiddy pool or one who has held your nose and plunged directly into the deep end, your social marketing efforts can be used to help drive your gift card sales through the holiday season. Here are a couple of suggestions how to use your social marketing vehicles to promote your gift cards:
Everyone is an artist – One way to engage your followers and fans is to create a “Design Our Gift… Continue
Facebook. Twitter. Yelp. Now more than ever, the average American looks to these networked communities to connect with friends, find interesting content, and learn more about local businesses. Many small businesses have begun to embrace social media as a tool to connect with new prospects as well as existing customers, in an effort to expand their reach beyond traditional marketing efforts(website, print, etc.). That being said, setting up and maintaining active and relevant social media… Continue
In this industry, we all look for unique ways to create events that bring customers in the door. As a former Executive Chef, I’ve hosted a number of Winemaker Dinners over the years, hosted a sanctioned ten-block ice-carving competition on top of “On Golden Pond” in deep-freeze February and other creative ventures in efforts to increase visibility, reputation and volume.
Recently I stumbled across a gentleman down in San Antonio Texas, a Front of the House Manager with years of… Continue
Typically I’m a tad bit anti-establishment. I'm THE self proclaimed "Talented Corporate Misfit" and have a strong Corporate BS meter. I hear a lot of companies deliver a lot of blah, blah, blah about what great “culture” they have.… Continue
Great video from the pros at Blogworld. Justin Levy and Paul Barron talk about how restaurants can use social media. How his unknown restaurant became connected to one of the powerhouse social brands on the internet.
Whether or not you’re actually playing the incredibly addictive location-based game Foursquare [iTunes link], you’ve probably seen the buzz surrounding it and heard something about its notable investors, or why it may be the next Twitter.
While Foursquare certainly isn’t the first mobile app to let you check-in at venues… Continue
I'm following Blog World Expo through Twitter starting last night, and admittedly, am a bit jealous of all the heavy social media hitters all being together in such a fun spot. If you want to follow also - just search the Twitter hashtag #BWE09. By the way, Paul Barron, Publisher of Fast Casual is there tweeting away at us...
Here are some quotes from just this morning:
If you aren't into social media, then just call ROI "Return on Ignoring".
Did that grab your attention? Good. Read on and follow the link.
"These three social media marketing mistakes are made over and over by companies that just don't want to believe that customers really are in control, and that what matters most about your brand is what comes up in Google."
"If you don't want to listen and respond, don't use (sic) start a Twitter account, or a Facebook page."
Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?
How will emergent mobile and web technology change the… Continue
Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.
The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue
About two weeks ago Chalkboarder.com released a study of social media use by restaurants in fourteen major USA markets. We thought it would be fun to help out some of those restaurants that just got into using Twitter - by sharing their addresses.
We all need humor in our lives. Think about the many reasons besides needing to eat that people come to your restaurant. They come to flirt, discuss, share, commiserate, mourn, love, rejoice and be in community. What's the thing we crave most? Humor. Good gentle mirth with each other.
Do you exude a gentle humor to your customers? Do you provide the opportunity for your customers and crew to feel that positive energy and experience, especially when all hell is about to break… Continue
Wahlburgers has signed a franchise agreement with Hingham Associates, LLC that will bring five Wahlburgers to the metropolitan Philadelphia area over the next several years. The franchise group is actively looking at sites and is targeting a late 2014-early 2015 opening for its first restaurant.
Luna Grill, the San Diego-based Mediterranean restaurant chain, is welcoming retail real estate industry veteran Greg Thorburn to its leadership team. Thorburn has been brought on board to fill the newly created position of Vice-President of Real Estate.
Rita's Italian Ice has awarded franchise and area development agreements for Kansas and the Kansas City area, which extends to the Missouri side of the city, to franchisees and local residents Jay Miller, Jeff Miller and Pat Reilly.
If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.
Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.
Astronomers believe that every star in the galaxy has a planet, one fifth of which might harbor life. Only we haven't seen any of them -- yet. Jeremy Kasdin and his team are looking to change that with the design and engineering of an extraordinary piece of equipment: a flower petal-shaped "starshade" that allows a telescope to photograph planets from 50,000 kilometers away. It is, he says, the "coolest possible science."
Puberty is an awkward time for just about everybody, but for transgender teens it can be a nightmare, as they grow overnight into bodies they aren't comfortable with. In a heartfelt talk, endocrinologist Norman Spack tells a personal story of how he became one of the few doctors in the US to treat minors with hormone replacement therapy. By staving off the effects of puberty, Spack gives trans teens the time they need. (Filmed at TEDxBeaconStreet.)
The parenting section of the bookstore is overwhelming—it's "a giant, candy-colored monument to our collective panic," as writer Jennifer Senior puts it. Why is parenthood filled with so much anxiety? Because the goal of modern, middle-class parents—to raise happy children—is so elusive. In this honest talk, she offers some kinder and more achievable aims.