All Blog Posts Tagged 'social' (282)

Sodexo Uses Social Media in Recruiting Hospitality Professionals

A number of weeks ago I met Kerry Noone, Marketing Communications Manager for Sodexo's Talent Acquisition Group over Twitter. While I do not remember the context of the original dialogue, we’ve chatted at length about Sodexo’s use of social media – especially in recruiting top talent for their organization. Kerry has over 3,000 followers on Twitter and 228 on Facebook.



Sodexo recognized the proposition value of using social media in recruiting in 2007, more than tripling the traffic… Continue

Added by Jeffrey J Kingman on November 4, 2009 at 12:13pm — 2 Comments

Toss the Box. Two Strategies for Sales Traction

Toss the box. With so many choices these days, how does your brand stand out? What is it about your restaurant or brand that screams, “I’m different, so try me”?

Running a business today takes advanced management skills. To succeed you’ve got to want it bad to. It’s so fiercely competitive and overly complex that merely executing well isn’t enough. When I hear managers say things like “flat is the new up”, or “we are only down 10% year over year, but we also have more competition” I wonder… Continue

Added by Michael L. Atkinson on November 3, 2009 at 7:42pm — 3 Comments

Nobody wants a free a dessert!

Nobody wants a free a dessert!



Independent Restaurateurs have long embraced advertising discounted deals to grow their business. Consumers have been lining up for ‘Free’ and ‘half off’ for decades. Deals have been legendary in their quest to rope in more business. The consumer has become more discriminating in our recent economic climate and many restaurants have put out the same old deals, like 10% off a dinner check in hope of enticing diners into their place. Other restaurants… Continue

Added by BOG Tonight on November 3, 2009 at 11:42am — No Comments

The Best Marketing Strategy Ever



Sorry gang, the battery on my Flip died at the end!



What I didn't get to finish saying was:

"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"



I knew I'd dig Crush it because I'm a big… Continue

Added by Amanda Hite on November 3, 2009 at 7:46am — 3 Comments

Social Web: Mobile Devices Are Changing the Industry

After reviewing an article on the mobile device wars - this paragraph jumped out at me:



"Today, Gartner predicted that this year, worldwide smartphone shipments would grow by 29 percent year over year to 180 million units, exceeding laptop unit shipments. From this year, Gartner predicts that end users will spend more on smartphones than they will on notebooks. The analyst firm expects that most PC manufacturers will move into the smartphone market (where Apple already is with… Continue

Added by Jeffrey J Kingman on October 28, 2009 at 8:03am — 3 Comments

Are you a social media slave?

Miley Cyrus left Twitter because she felt like a social media slave and I certainly felt like one last week as my to do list kept bugging me that I haven't blogged in a while.



No one ever said it was easy to do this social media thing, but I think it's especially challenging for businesses. I try to blog once a week. If I have ideas during the week, I just pop them into a folder and then when "blogging… Continue

Added by Jeff Schacher on October 26, 2009 at 9:04am — 1 Comment

Using Social Media to Promote Your Gift Card Sales During the Holidays

Whether you are a restaurant operator who has just dipped your toe into the social marketing kiddy pool or one who has held your nose and plunged directly into the deep end, your social marketing efforts can be used to help drive your gift card sales through the holiday season. Here are a couple of suggestions how to use your social marketing vehicles to promote your gift cards:



Everyone is an artist – One way to engage your followers and fans is to create a “Design Our Gift… Continue

Added by Jessica Lundberg on October 23, 2009 at 5:43am — 2 Comments

Question: Are restaurants using social media to engage customers and build loyalty?

Facebook. Twitter. Yelp. Now more than ever, the average American looks to these networked communities to connect with friends, find interesting content, and learn more about local businesses. Many small businesses have begun to embrace social media as a tool to connect with new prospects as well as existing customers, in an effort to expand their reach beyond traditional marketing efforts(website, print, etc.). That being said, setting up and maintaining active and relevant social media… Continue

Added by Matt Hendrick on October 22, 2009 at 11:53am — 4 Comments

Wine Tastings Through Social Media

In this industry, we all look for unique ways to create events that bring customers in the door. As a former Executive Chef, I’ve hosted a number of Winemaker Dinners over the years, hosted a sanctioned ten-block ice-carving competition on top of “On Golden Pond” in deep-freeze February and other creative ventures in efforts to increase visibility, reputation and volume.



Recently I stumbled across a gentleman down in San Antonio Texas, a Front of the House Manager with years of… Continue

Added by Jeffrey J Kingman on October 22, 2009 at 12:59am — 1 Comment

Restaurant Social Media Marketing 101

I am 49, I don't understand anything about this social media stuff.



Don't understand how social media works



Don't have the time or in-house expertise to do your social media marketing



Afraid of negative comments online and how to respond ?



View this presentation or download for your use later.



Social media is simply word of mouth on steroids!! But word of mouth done in a network community of interested people who want to know… Continue

Added by Ola Ayeni on October 20, 2009 at 7:41am — No Comments

Top 10 Signs of Raising Cane's Awesomeness



Typically I’m a tad bit anti-establishment. I'm THE self proclaimed "Talented Corporate Misfit" and have a strong Corporate BS meter. I hear a lot of companies deliver a lot of blah, blah, blah about what great “culture” they have.… Continue

Added by Amanda Hite on October 19, 2009 at 7:27pm — 3 Comments

Talking social tactics at BlogWorld for the restaurant business #bwe09 from Paul Barron (FohBoh member)

Oct 15 / 2:05pm
Talking social tactics at BogWorld for the restaurant business #bwe09
via youtube.com


Great video from the pros at Blogworld. Justin Levy and Paul Barron talk about how restaurants can use social media. How his unknown restaurant became connected to one of the powerhouse social brands on the internet.

From Paul Barron's Social Coco

Added by Jeffrey J Kingman on October 15, 2009 at 2:25pm — No Comments

Foursquare - The Next Twitter? Totally geared to Restaurants!

From Mashable.com just now:



EXCLUSIVE: Foursquare Launches in 15 New Cities



Whether or not you’re actually playing the incredibly addictive location-based game Foursquare [iTunes link], you’ve probably seen the buzz surrounding it and heard something about its notable investors, or why it may be the next Twitter.



While Foursquare certainly isn’t the first mobile app to let you check-in at venues… Continue

Added by Jeffrey J Kingman on October 15, 2009 at 11:29am — 1 Comment

Blog World Expo (Las Vegas): ROI = 'Return on Ignoring If Not Into Social Media"

I'm following Blog World Expo through Twitter starting last night, and admittedly, am a bit jealous of all the heavy social media hitters all being together in such a fun spot. If you want to follow also - just search the Twitter hashtag #BWE09. By the way, Paul Barron, Publisher of Fast Casual is there tweeting away at us...



Here are some quotes from just this morning:



If you aren't into social media, then just call ROI "Return on Ignoring".



Paul Barron, in a… Continue

Added by Jeffrey J Kingman on October 15, 2009 at 10:32am — 6 Comments

Don't Listen To Customers - You Don't Need Too

Did that grab your attention? Good. Read on and follow the link.



Excerpts:

"These three social media marketing mistakes are made over and over by companies that just don't want to believe that customers really are in control, and that what matters most about your brand is what comes up in Google."



"If you don't want to listen and respond, don't use (sic) start a Twitter account, or a Facebook page."



Here's the article… Continue

Added by Jeffrey J Kingman on October 9, 2009 at 7:57am — 6 Comments

50 Ways Marketers Can use Social Media to Improve Their Marketing

Found this on Chris Brogan's blog. Too good not to share!





50 Ways Marketers Can use Social Media to Improve Their Marketing



1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.



2. Build blogs and teach conversational marketing and business relationship building techniques.



3. For every video project purchased, ensure there’s an embeddable web version for… Continue

Added by Sarah on October 8, 2009 at 11:59am — 4 Comments

Emergent Social Technology Is Changing Hospitality Right Now: Supply Line

Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”. The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?



How will emergent mobile and web technology change the… Continue

Added by Jeffrey J Kingman on October 7, 2009 at 10:38am — No Comments

Best Practise: How Social Media Is Improving Daily Operations of Naples Tomato Restaurant

An Interview with Tanya Fox of Naples Tomato



Companies are flocking to social media for marketing purposes. However, beyond acquiring and keeping customers, social media can improve daily business operations – as Naples Tomato, a nationally recognized restaurant in Naples, Florida, is finding out.



The Fussy Marketer recently interviewed Tanya Fox (photo), who manages the social media program… Continue

Added by Ola Ayeni on October 7, 2009 at 5:00am — 3 Comments

Some Top Restaurant Twitter Accounts

About two weeks ago Chalkboarder.com released a study of social media use by restaurants in fourteen major USA markets. We thought it would be fun to help out some of those restaurants that just got into using Twitter - by sharing their addresses.



We've posted the entire list over at Chalkboarder.com (sorry FOHBOH - but the effort to reformat it all seemed significant).



Here's the show headliners… Continue

Added by Jeffrey J Kingman on October 2, 2009 at 6:05pm — No Comments

Light-Hearted Humor in the Restaurant

We all need humor in our lives. Think about the many reasons besides needing to eat that people come to your restaurant. They come to flirt, discuss, share, commiserate, mourn, love, rejoice and be in community. What's the thing we crave most? Humor. Good gentle mirth with each other.



Do you exude a gentle humor to your customers? Do you provide the opportunity for your customers and crew to feel that positive energy and experience, especially when all hell is about to break… Continue

Added by Jeffrey J Kingman on October 2, 2009 at 3:48pm — 1 Comment

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DEPARTMENTS

Social Wine Club for Craft Wineries

Smartbrief

Restaurants may feel the pinch of pricier coffee later this year

Prices for arabica coffee futures hit a 26-month high amid a drought in Brazil, which produces a third of the world's coffee  -More

McDonald's rules out all-day breakfast in push to simplify

McDonald's breakfast menu accounts for 25% of the chain's U.S.  -More

Easy ways to use 5 uncommon spring greens

As light, crisp greens arrive at farmers markets and grocery stores, chefs are finding creative ways to add them to spring me -More

JOBS & CAREERS

Posting a job or finding a job starts here at FohBoh. Call us about special $25 posting packages to syndicate across all major jobs boards.

National News

National Restaurant Association Offers Training DVDs on Harassment Prevention, Social Media Use, and Customer Service

The National Restaurant Association has released three new DVDs that offer best practices in dealing with harassment and discrimination, customer service training, and the first of its kind video guide on the use of social media.

Yum! Brands Reports First-Quarter EPS Growth of 24% Excluding Special Items

China Division System Sales Increased 17% with Operating Profit Growth of 80%; Yum! Reaffirms Full-Year Guidance of at Lea

Souplantation & Sweet Tomatoes Certified As Nation's Largest 'Green' Restaurant Chain

National Group Salutes Country's Only Large Restaurant Group to be 'Certified Green Restaurants®'

National Restaurant Association and EatStreet Release Online Ordering Guide

The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends.

Boyd's Coffee Launches Single-Cup Coffees For Retail And Foodservice

The coffees come in a variety of roast levels and include organic and Rainforest Alliance Certified™ options: French No. 6®, Red Wagon® Organic Coffee, Good Morning™, Hi-Rev® (delivers more caffeine), and Lost Lake™ Decaf Organic Coffee.

CROWD FUNDING

If you are looking for capital to start or grow your restaurant, create the next 501c3, develop and launch the next app for the restaurant industry,or want to help your peers in some meaningful way, we want to know about it.

TED TALKS VIDEO

TED: Hamish Jolly: A shark-deterrent wetsuit (and it's not what you think) - Hamish Jolly (2013)

Hamish Jolly, an ocean swimmer in Australia, wanted a wetsuit that would deter a curious shark from mistaking him for a potential source of nourishment. (Which, statistically, is rare, but certainly a fate worth avoiding.) Working with a team of scientists, he and his friends came up with a fresh approach — not a shark cage, not a suit of chain-mail, but a sleek suit that taps our growing understanding of shark vision.

TED: Michel Laberge: How synchronized hammer strikes could generate nuclear fusion - Michel Laberge (2014)

Our energy future depends on nuclear fusion, says Michel Laberge. The plasma physicist runs a small company with a big idea for a new type of nuclear reactor that could produce clean, cheap energy. His secret recipe? High speeds, scorching temperatures and crushing pressure. In this hopeful talk, he explains how nuclear fusion might be just around the corner.

TED: Sarah Lewis: Embrace the near win - Sarah Lewis (2014)

At her first museum job, art historian Sarah Lewis noticed something important about an artist she was studying: Not every artwork was a total masterpiece. She asks us to consider the role of the almost-failure, the near win, in our own lives. In our pursuit of success and mastery, is it actually our near wins that push us forward?

TED: Matthew Carter: My life in typefaces - Matthew Carter (2014)

Pick up a book, magazine or screen, and more than likely you'll come across some typography designed by Matthew Carter. In this charming talk, the man behind typefaces such as Verdana, Georgia and Bell Centennial (designed just for phone books -- remember them?), takes us on a spin through a career focused on the very last pixel of each letter of a font.

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