Added by FohBoh on January 14, 2014 at 10:03am — No Comments
This post was originally written by FohBoh member Jules Dalsey. You can visit his profile here.
Last month, in November, the Federal Drug Administration proposed a plan to ban partially hydrogenated oils. These oils, also known as trans fats, are linked to several health issues such as heart attacks, heart disease, and other cardiovascular implications. According to the …Continue
Added by FohBoh on December 9, 2013 at 6:30pm — No Comments
Twitter’s been in the news a lot recently for its IPO, in which it will have a 10-figure valuation (even though it operates at a significant loss). Despite this momentous milestone, Twitter faces a significant issue – and it affects every single Twitter user.
Twitter is simple – you follow people and their tweets show up in your stream – and that’s a large part of its appeal. However, as time goes on, users naturally start following more and more people. What started out as a…Continue
Added by Stewart Anderson on November 20, 2013 at 2:00pm — No Comments
This post was originally written by FohBoh member Savanna Eckenrode. You can visit her profile here.Continue
Added by FohBoh on November 13, 2013 at 2:00pm — No Comments
Social media — you may have heard a little about it recently. Between Facebook, Twitter and their fellow networks, restaurant operators have a number of tools in their arsenal to help market their business and get customer feedback, but social platforms pose their own set of challenges for operators as well.
As major brands like Domino’s have discovered, all it takes is one misbehaving rogue employee and you can have a major crisis on your hands. YouTube and Instagram, unfortunately,…Continue
Added by Stewart Anderson on October 9, 2013 at 1:30pm — No Comments
This post was originally written by FohBoh member Matt White. You can visit his profile here.Continue
Added by FohBoh on September 11, 2013 at 12:00pm — No Comments
As I’m sure you already know, we here at FohBoh place a great deal of faith and confidence in the ability of social media to enhance a restaurant’s marketing and chances for success. Facebook, Twitter and other social networks provide new avenues for restaurant operators to connect with potential…Continue
Added by Stewart Anderson on August 26, 2013 at 11:00am — No Comments
The foodservice industry is discovering that the best way to connect with their customers and generate new leads is using the social web. Having a voice and syndicating that voice across the social web takes time, effort and a strategy. It’s different fro B2C social media marketing. It’s about becoming a thought leader and optimizing partner relations while curating new interest without being advertorial.
Here is a quick idea how to get started:
Added by FohBoh on August 12, 2013 at 8:30pm — No Comments
No one is perfect. And, when it comes to restaurant social media, the same is true. While perfection isn't necessarily the goal (you'll never get there, and neither will I!), there are certainly some mistakes that can and should be avoided. …Continue
Added by Matt White on July 30, 2013 at 8:42am — No Comments
We’ve all seen Groupon, LivingSocial, Restaurant.com and other "deal" programs popping up left and right during the last few years or so. Some restaurants, usually new ones, think it’s a great investment. They believe that once they get these coupon-toting patrons into their restaurant, those same patrons will return and gladly pay full price based on the quality of the restaurant’s food and their overall…Continue
Spent most of the other day in meetings for My Restaurant Posts. On the way from one meeting to the next, I witnessed a scene we all see at least once a day. It went like this…
Added by Matt White on June 5, 2013 at 7:44am — No Comments
Facebook is certainly NOT the “end-all, be-all” of online marketing. But, it sure can play an important role. And, if it’s not done well, a poorly managed Facebook page for your restaurant can result in missed opportunity, to say the least. Worst case…it could be providing wrong information or representing your…Continue
Added by Matt White on April 9, 2013 at 6:16am — No Comments
So your business has a Facebook, Twitter, Google+, LinkedIn account, etc. Now what? Social Media experts from all over have set etiquette guidelines, content strategies, tips for building a following, and tips for keeping them. There’s a lot of information out there, so I’m going to try and make it easy for you by summing it all up.
Let’s start from the beginning. First, Social Media Consultant Jeff Bullas says you need to ‘define and understand the target market.’ Ask yourself…Continue
“Real-life sharing, rethought for the web” is this growing social networking site’s slogan. With your business’s involvement in Google+’s circles, hangouts (video chats) and more, you can give your customers another place to experience your business in “real-time.” But, besides its goals for…Continue
Added by Matt White on March 19, 2013 at 9:30am — No Comments
Brian Gatti, TableSites.com
Ah, social media. It's awesome! Who doesn't love Facebook? You connect with your friends, your colleagues, your clients, and potential customers. And you can play Farmville (or Castleville or Whateverville) for hours on end. And then there's Twitter, which is like the Attention Deficit Disorder kid in the social media classroom. Millions of tweets blasting by, all begging for your attention. Then there's LinkedIn. Then there's Google+.
Added by Brian Gatti on March 13, 2013 at 9:26am — No Comments
Have you ever been in a situation where you’ve got a great idea for a Facebook status update, but it would be better to post it TOMORROW instead of RIGHT NOW? Never fear, Facebook offers a simple (yet, somewhat unknown) tool that allows you to schedule posts in advance – or even back date them. Today,…Continue
by Brian Gatti, TableSites.com
I’m staging an intervention. I gathered all of your friends and family, we discussed the situation and we
all agree you have a problem. You need a website for your restaurant. Just being on Yelp…Continue
Still wondering if Facebook is right for your restaurant? We see many restaurants who are waffling – should I or shouldn’t I get involved in social media? Finally, a blog post that sets things straight and gives you four solid reasons why your restaurant SHOULD NOT BE on Facebook.
Here we go. Your…Continue
A new feature on Facebook called Graph Search has the potential to be a big influence on restaurant referrals and word-of-mouth. While this Facebook function is still in the beta testing stage, experts believe it could be a powerful partner with search engine optimization strategies. Furthermore, Graph Search might even become a fierce competitor with Yelp.com.
The Way Graph…Continue
Added by Aprons & Smocks on March 6, 2013 at 8:34am — No Comments
We found a great list of videos that explain all the basics of the Google+ social network, from a personal perspective. If you’re interested in exploring Google+ for restaurants, I’d suggest taking 30 minutes to watch these simple, explanatory videos as Google+ 101. These are more…Continue
Added by Matt White on March 5, 2013 at 5:05am — No Comments